Corizon appoints Prompt as UK PR consultancy
Corizon appoints Prompt as UK PR consultancy
Prompt to represent Corizon to generate awareness in UK media including business, technology, trade and key vertical press.
London, UK – 02 June 2009 – Communications agency, Prompt, has been appointed as UK public relations agency by Corizon, the enterprise mashup platform market leader.
Corizon develops an enterprise mashup platform that combines business applications into an integrated desktop for improved end user productivity. The unique Corizon approach separates the design and creation of the end user application from the underlying IT systems. IT rapidly creates and maintains visual application building blocks. These components can be easily used and re‐used by business operations (under the safe supervision of IT) to modify and build user centric applications free from complex and hard to use IT systems.
Prompt is a digital PR and communications consultancy with offices in London, Boston and San Francisco, and a network of partner agencies across EMEA. With a strong technology practice that has provided PR, copywriting and other sales‐focused activities for large and small vendors such as Oracle Corporation, Openbravo and Sogeti, Prompt helps companies gain thought leadership and improve brand recognition.
Prompt will work with Corizon to raise awareness of the company’s technical innovation and expertise in the enterprise mash‐ups and customer experience delivery spaces. Working with Corizon’s management and marketing teams, Prompt will design and execute a media relations strategy that complements the company’s sales activities across UK and EMEA.
With its strong heritage in technology, Prompt will promote its enterprise mashup software amongst the national, IT and business press. The team will deliver press releases to gain coverage in the press, engage with audiences, participate in conversations and drive traffic to Corizon’s website. Prompt’s media team will work with Prompt’s professional writers and team of former journalists to copywrite articles for media and marketing purposes.
All PR activities will balance Corizon’s marketing communication activities to increase understanding of the benefits of enterprise mashups and the awareness of Corizon’s expertise to decision‐makers in the IT and business functions.
Corizon is headquartered in London and customers include BT, Homeserve and KPN. Its partner network includes major systems integrators (SIs) such as Logica and Accenture and rapidly growing resellers in Europe and the UK including Sabio, Systemation and IEI. Corizon’s enterprise mashup platform transforms the economics of end to end customer experience delivery.
“We found that Prompt had the right blend of technology expertise and understanding, and industry reputation for getting strong results that tied in well with our integrated communications campaign. In Prompt I have found a team that can deliver against our strategic objectives and we have already seen some fantastic results from the team. I am confident that the communications programme from Prompt will help us achieve our goals and drive direct value to the business.” said David Davies, VP of Marketing and Product Strategy, Corizon.
Hazel Butters, CEO, Prompt Communications, said, “With enterprise mashups set to be one of the top strategic technologies throughout 2009, we will ensure that Corizon leads the debate on composite application and desktop application integration issues. Corizon is a fantastic win to our strong client base and we look forward to taking Corizon’s communications strategy to the next level.”
Corizon enterprise mashups transform the way enterprises create composite applications and deploy major CRM and customer service programmes.
Enterprises struggling to integrate all of their operational applications into a single CRM system can use the Corizon Platform to fully support business tasks and guide users through best practice business flows with a single interface. Enterprises increase productivity up to one third by streamlining agent and back office processes at the point of use, while reducing costs and increasing the speed of CRM programme deployments. Once the Corizon Platform is deployed, enterprises can expand the scope of web selfservice simply and effectively.
Corizon’s approach is based on User Interface Services, reusable visual ‘building blocks’ that enable a shared language and shared visual interface for analysts and business users to achieve the necessary single application that enterprises have been crying out for. Unlike portlets and gadgets, UI services can be fully configured to the business and user requirements. Corizon provides the security, governance and management frameworks required for enterprise scale applications.
Corizon is headquartered in London, UK, and works with systems integrators and partners across Europe including Oracle, Accenture, Sabio and Logica. Corizon is used by organisations including BT, KPN, Student Loans Company and Homeserve.
About Prompt Communications
Founded in January 2002, Prompt is a PR and digital communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California.
Prompt offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan‐European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. The company has five business divisions: PR, Analyst Relations, Copywriting & Creative, Marketing Services and Social Media.
Prompt’s current and former technology clients include Adobe Systems Incorporated, ApacheCon, Aperture, Barros Technologies, BMC Software, Colosa, Concursive, Corizon, Foviance, Genesys Telecommunications, GenSight Group, Hippo, IBM, KANA, Openbravo, Oracle Corporation, smartFOCUS and Webtide.
For further information:
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