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June 30th, 2010

New Potter trailer shows promise for 'Hallows' release this Fall

New Potter trailer shows promise for 'Hallows' release this Fall

It’s been nearly 10 years since the first of the Harry Potter books was brought to life on the silver screen in 2001, and I’m just as enthralled with Potter and his wizarding world today as I was then.

Earlier this week, Mediabistro plugged the newest trailer (at 2mins 30secs) for the seventh movie installment of the series, Harry Potter and the Deathly Hallows (Part One) due to hit theaters in November this year — A big thank you to them for posting.

Check out the trailer here:

Call me a loser, but I was glued to my screen watching this…. anyone else as psyched for November as I am?

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June 30th, 2010

jovoto appoints Prompt Communications for North American PR and media relations

jovoto appoints Prompt Communications for North American PR and media relations

Prompt to represent launch of North American operations of creative collective intelligence leader

Boston, MA and New York, NYJune 30, 2010 – Prompt Communications, a specialist in digital PR, marketing and social media communications, has been selected as the North American public relations agency for jovoto, the technology provider which uses a unique online platform to connect brands and organizations with the collective power of a creative community of over 10,000 to deliver ideas, inspiration and visibility in support of their marketing and communication needs.

Trusted by leading brands such as Greenpeace, Starbucks and UNICEF, jovoto’s unique creative collective intelligence model builds on the concept of ‘crowdsourcing’ to deliver diverse, and innovative ideas solutions curated by the community of creatives. Its platform allows companies to harness creative energy from a current talent pool of agency-caliber creatives with diverse backgrounds from product design, graphic design, and copywriting to architecture.

Prompt is a digital PR and communications consultancy with offices in Boston, London and San Francisco. With a strong technology practice, Prompt has provided PR, copywriting and other sales-focused activities for vendors such as Oracle Corporation, Openbravo and Cap Gemini’s Sogeti, to gain thought leadership and improve brand recognition.

The Prompt team will work to improve recognition of jovoto as the company launches its New York office and expands to North America. Prompt will introduce jovoto to the national, business and design media, raising awareness of jovoto’s services and offerings. Working with jovoto, Prompt will drive a comprehensive media relations strategy to support and facilitate jovoto’s growth in the market.

Peter Ryder, president of Americas for jovoto, said: “We’re excited to expand into the US, and we’re looking forward to working with Prompt to do so. Prompt has the engagement model and the expertise we were looking for, as well as a proven track record of helping to grow businesses. When you couple that with their transatlantic work, it made for an easy choice to help us gain a foothold here.”

Hazel Butters, CEO of Prompt Communications, said: “Prompt is thrilled to be working with jovoto on its US visibility and adding to sales momentum. Technology and collaboration have fundamentally changed the creative sector, and jovoto is leading this change. We’re looking forward to introducing jovoto, its value proposition and its talented team to a North American audience and really showing what’s possible for the world of creative collaboration.”

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About jovoto

www.jovoto.com

jovoto is a unique online platform that delivers creative collective intelligence and builds on the concept of ‘crowdsourcing’. It establishes a sustainable partnership between brands that seek ideas and creative idea-driven individuals and communities.

jovoto’s vision is a new form of sourcing and working with creative talent to provide brands with great ideas, relevant insight and visibility, generated through social media. It is the only platform that provides a fair and collaborative environment for creatives and brands through the just treatment of property and patent rights, and democratic allocation of prize money through the promotion of community-based idea exchange.

The jovoto community of 10,000 agency-caliber creatives has delivered creative results to customers such as AirBerlin, Greenpeace, Starbucks and UNICEF.

The company is privately held. It was established in 2007 at the University of the Arts Berlin by Bastian Unterberg , and has European headquarters in Berlin and US headquarters in New York City.

About Prompt Communications

Founded in January 2002, Prompt Communications is a communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt Communications offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. www.prompt-communications.com

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June 23rd, 2010

England grinds to a halt

England grinds to a halt

Schools and businesses are closing; productivity is at an all-time low; the streets are empty as people huddle indoors waiting for some sign of hope. No, it’s not the fallout from George Osborne’s first budget, it’s England v Slovenia in the World Cup.

The nation will come to a halt this afternoon as the entire country tunes in to watch a stuttering England team try to drag themselves out of the group phase. So far in the tournament, the team have looked a shadow of the side that cruised through the qualifying campaign. Now it’s up to a (hopefully) new look team to put in the performance everyone in England is so desperate to see.

The highly-paid, underperforming stars of the England team face the biggest challenge of their careers. One bad decision can be the difference between getting booed off the pitch and being hailed as a national hero. Just ask George Osborne.

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June 3rd, 2010

Full of Apples? Time for a Streak!

Full of Apples? Time for a Streak!

If all the media hype, advertising frenzy and newsstand promotions are anything to go by, the only place you’re likely to be reading this newsletter in the UK  is on your iPhone while queuing for your new iPad.

But what if the interminable delay between the US launch of Apple’s new toy and its eventual emergence this side of the pond has given you time to get over your original excitement and allowed iPad fatigue to set in?

Fear not! Dell is at the ready to try and tempt you with its very own sexy tablet touch-screen thingamajig. They call it the Streak, and it’s not really a tablet at all, but instead would sit between a smartphone and a netbook on your goody shelf. It’s a five inch Android device, or ‘MID’, that Dell promises will keep you connected during your business day as an efficient phone and productivity tool, while cheering you up as a superb media player and web browser by night.

Unlike the iPad (fantastic screen for media, not so great on a rare sunny day in Blighty) we’ve yet to get our hands on a Streak (happy to help), but hope Brits aren’t kept waiting quite so long by Dell as we were by Apple…

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June 2nd, 2010

Are you being wide?

Are you being wide?

Prompt experiments with cinematic ratio 2.33:1. We say HD and 16:9 is old hat. Join us in moving to the movies with widescreen cinematography in your promotional videos. Here is an example web video, just for fun, for you to enjoy. Go full screen for that cinematic experience.

Do you like it?

No animals were harmed in the making of this movie, and yes, it stars Crunchie, our office dog, and some of her friends.

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