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March 28th, 2013

By the numbers: 72.4 million reasons why you should be on WordPress (and attend our London WordPress training)

By the numbers: 72.4 million reasons why you should be on WordPress (and attend our London WordPress training)

So if you haven’t noticed, we’ve launched WordPress Training – starting off in our London offices next month.  You can read more details about it here.

For most of us, WordPress is synonymous with easy-to-use, customizable blogs, websites and content, utilized by companies and individuals from all over the world. But the Open Source project, which was launched 10 years ago, didn’t always start out that way — WordPress admits it started with “fewer users than you can count on your fingers and toes.”

Today, the content management system offers plugins, widgets and themes, customizable to your heart’s content, and is used by millions for projects as small as class assignments to full-blown websites, like ours [link]. Haven’t tried WordPress for yourself? Here are some interesting facts that are sure to get your creative coding juices flowing:

72.4 – millions of websites around the world using WordPress

48 – percentage of the top 100 ranked blogs using WordPress as CMS

2003 – the year WordPress was started

500,000 – average new daily posts on WordPress

53.8 – WordPress’s market share of the content management system industry

73 – languages WordPress has been translated and localized into

19,017 – number of available WordPress plugins

 

Sources: Yoast.com,wpmu.org

 

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Posted in London, Prompt locations, Training, WordPress | Comments Off on By the numbers: 72.4 million reasons why you should be on WordPress (and attend our London WordPress training)

 

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March 27th, 2013

Calling all software testing professionals: TESTA nominations now open

Calling all software testing professionals: TESTA nominations now open

The European Software Testing Awards, commonly referred to as TESTA, has officially opened its doors for nomination entries. The awards ceremony, set for Wednesday, November 20th in Grosvenor Square, London, is the premiere place to meet some of the most innovative individuals and teams in the software testing industry today. Naturally, as a high tech public relations firm with a nearby office in Covent Garden, we are already counting down the days until the big event.

Software testing awardsOrganised by the leading industry journal Test Magazine, TESTA is open to any individual or business within the software testing community, regardless of vertical sector or business size. Categories include (but are not limited to) Best in Agile, Mobile and Testing Automation Projects, along with Best Use of Tools and Young Tester of the Year. Finalists will be judged beside the best of the best, so snagging one of these coveted awards is a true honor.

When it comes to TESTA, the phrase “everybody’s a winner” is no longer an elementary sports mantra – it holds true. With countless opportunities given to those in attendance, including valuable networking and the acquisition of knowledge from Europe’s most highly regarded software testing professionals, the event is the perfect place for industry and personal growth.

To learn more about submissions, sponsorship and the judging process, please visit TESTA’s official website here and be sure to keep us up-to-date on your nomination.

For more on Prompt’s past experience with high tech clients, read up on case studies from KANA Software, Orchestria, Tatara Systems and more on our site, or email one of our consultants today.

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Posted in Events, Innovation, London, Technology | Comments Off on Calling all software testing professionals: TESTA nominations now open

 

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March 26th, 2013

Grab your opportunity to learn WordPress this Spring!

Grab your opportunity to learn WordPress this Spring!

We’re very excited to tell you all about our brand new hands-on training workshops designed to help you to get to grips with WordPress over one weekend, and transform your online strategy.

Part of our Prompt-Ed technical training series of classroom-based practical workshops, Prompt’s  WordPress training course – ‘Successfully Wrestle with WordPress Over a Weekend’ is the perfect guide for any individuals or businesses wishing to learn the skills necessary to design, deploy and manage their own WordPress pages.

WordPress is currently the most popular blogging platform in use on the web, and has been used to create around 65 million websites and blogs. More and more people now understand the importance of learning and optimising such a powerful and pervasive content management system for their own business benefit.

Responding directly to this demand, Prompt is thrilled to deliver comprehensive, practical workshops that address all of the features and challenges of WordPress without confusion or complexity. Using our traditional classroom-based approach, we provide a high-level of hands-on support and encouragement that is so often lacking in frustrating and ineffective online self-tutorials.

Sign up for one of our new weekend courses, and by Monday morning you’ll be the trained WordPress expert that your business has been looking for.

Our friendly course instructor is a proven PHP and content management expert with many years of experience of installing, designing, and managing WordPress websites. Each course covers advanced functions such as customisation, SEO optimisation, and popular WordPress plugins such as JetPack, ContactForm7, UserPhoto, Yoast SEO and various anti-spam tools.

The first series of two-day courses will take place over weekends in April at Prompt’s Covent Garden offices. Our first available course will run from 10am to 4pm on the following weekends:  6/7April, 13/14 April and 20/21 April.

Each two-day course costs £300 per person including VAT, and can be booked here. Places can be paid for by PayPal, by cheque or via Prompt‘s US shop.

Prompt uses WordPress every day. So do many of our successful clients. And now so can you.

For a complete breakdown of the course itinerary across each day of the course, together with full registration details, please visit http://www.prompt-the-crowd.com/wordpress-training/

For further information, please send all inquiries to wordpress@prompt-communications.com

We look forward to seeing you at our London HQ very soon!

 

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Posted in London, Prompt locations, WordPress | Comments Off on Grab your opportunity to learn WordPress this Spring!

 

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March 25th, 2013

Prompt’s content marketing Monday tip #8: Be like the Green Cross Man (stop, look and listen)

Prompt’s content marketing Monday tip #8: Be like the Green Cross Man (stop, look and listen)

Anyone who grew up in Britain in the 1970s and onward will remember the Green Cross Code — a safety programme to help children learn about traffic and how to cross the road. It was led by a green-costumed David Prowse, a British actor and former bodybuilder who also played Darth Vader in Star Wars. The crux of the Green Cross Code mantra was and remains, ‘Stop, Look and Listen’.

Green Cross CodeSharing content is very similar. You need a steady pace, a thoughtful attitude and a strategic mindset.

So when it comes to content marketing, you should:

Stop: Consider what you want to achieve, plan it out, review your communication objectives

Look: What has been created already? What content do you have that you could re-use, add to, or even throw out and start again?

Listen: Pay attention to what your target audiences are saying, listen to them and what they want to learn about or know. What’s frustrating them?  What’s exciting them?

To continue with the road analogy, great content marketing isn’t a one-way street where you publish your thoughts and ideas and hope that somebody somewhere reads it.  It’s about listening  —  reading, hearing and processing what your audience is talking about and reaching out with something thoughtful. With all the traffic: tweets, blogs, forums, events, podcasts and videos at your disposal, there’s no excuse for not having stopped, looked and listened.

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Posted in Communications consultancy opinion, Content Marketing, Copywriting, London | Comments Off on Prompt’s content marketing Monday tip #8: Be like the Green Cross Man (stop, look and listen)

 

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March 21st, 2013

The UK Budget (a man called George joins Twitter)

The UK Budget (a man called George joins Twitter)

You may have missed it (if you live on another continent or happen to live in Britain without access to a TV/radio/the internet) but yesterday was the UK budget, when the Chancellor of the Exchequer George Osborne announces the annual taxation, spending and budgetary plans to the British public. If you don’t know George, you may remember him as the man who was booed at the Paralympics in response to the UK Government’s heavy cuts to disability benefits.

Wednesday was also, quite bravely, George’s first day on Twitter (check him out @George_Osborne), which resulted in a huge number of, er, let’s say less-than-flattering and rather strongly worded tweets directed at the Chancellor. He’s not been discouraged though, and has now stated on a British TV interview this morning that he wants to get more followers than his Labour counterpart Ed Balls (@EdBallsMP).  As things stand, George Osbourne has 34,717 followers at this moment (after a momentous four tweets) while Ed Balls has 78,006 followers (after 3,000+ tweets).

Of course, followers don’t mean that people like you, agree with you, or even want to listen to you.  Twitter is a very powerful way to communicate; while followers are an indication of some level of influence, it’s also important to consider reactions — in the form of retweets, replies and mentions.  To get a clearer outlook on how an individual is regarded, you need to analyze sentiment and go beyond keywords by interpreting irony, sarcasm and humour (there was a lot of each of these in reaction to George and his handful of tweets).

One of my favourite tweets was from comedian David Schneider (who gained a lot more retweets than George):

David Schneider Twitter

From a press perspective, the London regional paper, the Evening Standard, kind of stole the headlines. Even before George had stood up to make his speech, the newspaper had gone to press with a front page that detailed the key points of the budget. Poor George had to make the speech with Ed Balls standing opposite him in the Houses of Parliament, waving a copy of the newspaper.

Daily Mail

Though the most disturbing front page goes to the Daily Mail, which, in a supportive gesture to reflect how the budget mirrored Margaret Thatcher’s core conservative values, mocked up this montage on its Thursday-edition front page, using inspiration from Thatcher’s famous ‘This Lady’s not for turning’ speech.

 

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Posted in Hazel Butters: Opinion, London, Social Media, Twitter, UK press | Comments Off on The UK Budget (a man called George joins Twitter)

 

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March 21st, 2013

Climbing Mount Everest just got a whole lot easier

Climbing Mount Everest just got a whole lot easier

Google Maps has been working hard lately to develop and utilize new mapping capabilities, such as skiing and diving features, taking you up the slopes at your favorite resort, down into the Great Barrier Reef, and inside your home team’s stomping ground, like the Indianapolis Colts’ stadium. Most impressively though, is the Google Maps Adventurer team’s recent journey to capture the top of the world’s four highest mountains: Everest, Kilimanjaro, Elbrus and Aconcagua.

In the face of mudslides, earthquakes, snow storms and flashfloods, the Google-employed amateur hikers* made it to the top of each landmark (or the base camp in Mt. Everest’s case), capturing the trails with a digital, fish-eye lens. The journey was also captured in writing – with a day-by-day recap available on Google’s LatLong blog, which can be viewed here.

Thanks to the Adventurer’s hard work, now you can scale the mountains from your couch, or perhaps on your office lunch break, for a bit of a mental vacation. Alternatively, if you’re daring enough, you can use the maps for their true purpose – finding your actually footing on the rocky terrain.  The expedition will, with any luck, help to reduce hiker disappearance amid the snowy landscapes (weather- and nature-caused dangers aside).

We’ve always loved Google Maps for checking out creepy, aerial pictures of our own houses – investigating whose car was in the driveway the day photographers flew overhead, and zooming in as far as possible to get a glimpse of your brother in the backyard. But in a few short years Google has provided us with the technology, and the scenery, to make the idea of ‘virtual travel’ a real possibility. Don’t have the gutso to climb Mount Everest? Not to worry, because as long as you’re okay with sacrificing 12 days in sub-zero temperatures and the bragging rights gained from reaching the physical peak, you no longer truly need it.

Mount Everest

*As reported by CNN, Google Maps recruited employees who had previously planned trips to the four highest mountains for the Google Adventurer program.

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Posted in Google, Technology | Comments Off on Climbing Mount Everest just got a whole lot easier

 

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March 18th, 2013

Prompt’s content marketing Monday tip #7: Partner up!

Prompt’s content marketing Monday tip #7: Partner up!

Most marketers know all too well that one of the biggest challenges of great content marketing is developing that great content.

There is always high demand for compelling content, and while we would naturally recommend partnering with a professional PR and content creation agency such as ourselves, we know that outsourcing isn’t always an option for everyone. However, we also realize that internal bandwidth in any expanding businesses is generally limited, and any wishes you may have for a few more hours in the day – or for a time machine – are probably falling on deaf ears.

Business partnersSo where to turn? How about to other like-minded businesses? Partnering up for the exchange of ideas and content will not only expand your ideas and your audience, it should also prove a fun thing to do. At the end of the day, business is about exchanging ideas and opportunities, and you should never be too shy to collaborate.

For example, we’ve been working with MarketMeSuite, a company that we met just by chance – a benefit of working in a space like the Cambridge Innovation Center, located right in tech-savvy, booming Kendall Square. We really liked the company, its product and its vision, so we got to know them better. We talk about the markets we both work in, areas that interest us, and trends that we both see.

Recently, we decided to work together on some mutually-benefiting content. We completed a post for MarketMeSuite’s blog, which we called ‘Tweet The Press: Prompt’s Guide to Twitter Media Relations’. Our new friends shared our post with their audience across social media and their newsletter, and we posted a really great article from them on our blog, shared it over social media, and published it in our own Impromptu newsletter.

From experience then, here are a few tips on how to create the perfect content marketing partnership:

  1. Find a good partner. Think of people and companies that you like, respect and are sure would be fun to work with. MarketMeSuite has a really engaging team with great ideas, so we knew it would be enjoyable, and mutually beneficial
  2. Think about what you each bring to the table, including content ideas, company visions, ideals and audiences. You need to make sure that any content you are developing is relevant to your partner’s audiences. Yes, it’s an opportunity to expand horizons, but not to alienate
  3. Set deliverables. Just like any business partnership, it’s best to have it all agreed and laid explicitly. If you think that you’re writing something for a partner’s newsletter but your partner doesn’t plan on including your content, then you’re going to run into problems. Keep things clear from the outset
  4. Consider how to approach numerical goals: This is business, so it’s not out of the realms of possibility that one party may be thinking strictly in terms of the number of unique views, downloads or even sales queries your reciprocal arrangement might generate. Be clear and realistic – if you’re just starting a content partnership then you need to get content out there, see what the reaction is and then determine your next steps
  5. Be collaborative. Brainstorm and share ideas, look for overlap
  6. Have fun. These are great opportunities to exchange fun ideas, new ways of thinking and to engage with someone new. Have fun with it!
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Posted in Boston, Communications consultancy opinion, Content Marketing, Copywriting, Social Media | 2 Comments »

 

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March 11th, 2013

Pin to rebuild lives

Pin to rebuild lives

In the wake of Hurricane Sandy, countless Americans lost everything and were left with only the daunting need to rebuild. Searching desperately for somewhere to turn, it comes as no surprise that in today’s day-and-age, many victims of the hurricane found relief and solace in social media.

Millions of tweets and Facebook posts brought love and support to those affected, and donation campaigns went viral almost instantly. However, the social media camaraderie was short lived compared to the resources, time and finances that must be dedicated to the ongoing disaster relief. Many families who were displaced because of Hurricane Sandy are still without solutions today.

But that’s where a new type of social media campaign comes in. Pinterest and ad agency, Y&R Midwest, have come together to create the Helpin.It campaign, an effort to help families still suffering to get back on their feet after the hurricane. Through the campaign, Pinterest boards are created to represent different families and the supplies, products, or services they are still without – each accompanied by direct links to purchase the items and send to those in need.

Social media has been successfully used in other philanthropic campaigns and charitable outreach since marketers, individuals, and brands alike began to see the value behind these platforms – but this is the first project of its kind to harness the power of Pinterest.

Web 2.0 has changed our world and our interactions in countless ways, and the entire landscape of marketing has shifted in recent years, especially in regards to how philanthropic and charitable organizations operate. The advertising budgets for non-profits are tight, often-times non-existent, and social media has provided the outlet to promote causes, solutions and results free-of-charge, resulting in expanded audience reach, and record donations and involvement.

All in all, non-profits deserve a big pat-on-the-back for their effective, sometimes heroic, social media efforts. Without the execution of well put together internet-based campaigns, the industry may have taken a much larger hit during the recession.

So, now it’s time as social-media consumers to hold up your end of the bargain – join the movement and help the victims of Hurricane Sandy, click here.

Pinterest for Huricane Sandy

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Posted in Opinion, Pinterest, PR Practices, Social Media, Technology | 1 Comment »

 

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March 8th, 2013

Top 9 Ways to Market Your Startup on Social

Top 9 Ways to Market Your Startup on Social

Guest blog post by Tammy Kahn Fennell & Michelle Keegan Kimball of MarketMeSuite

1. Geo-Target. Whether you’re a local business, promoting an event or just trying to get people in the front door of your brick and mortar store, you’ll be far more successful if you’re able to target in a particular geographical area. It’s easy to conduct searches on Twitter to determine who is tweeting about topics relevant to your business in a specific location(s). A simple way to do this is via MarketMeSuite’s Real-time Search.

2. Target by keywords or phrases. If location is not important, you’ll minimally want to narrow down the “Twittersphere” by niche. There are hundreds of thousands of tweets going out every minute, so cutting through the clutter has to be a top priority. Perform searches based on keywords, and reply to relevant tweets. If you can phrase your interaction as a question, all the better. You’ll have a much higher response rate when you are asking someone to respond.  An example is an antiques website finding someone tweeting about an auction they recently attended.  “I saw you tweeted about an auction, what did you purchase?”

MarketMeSuite

This kind of proactive interaction is a perfect way to start a conversation with a potential customer. The person who attended an auction at “Phil’s Auction House,” and bought an oil painting will likely reply, and it can be taken to the next level. “Phil’s Auction house is great.  If you like oil paintings I just put a few on my website you might find interesting.”

3. Be Real. When you’re having conversation with potential customers, you want to be real. Spam is one surefire way to turn people off. As in the previous example, you want to start a conversation with qualified leads, and grow the conversation organically. You don’t need 500 people to respond to you each day when getting just 5 or 10 qualified leads will add much more to your bottom line.

4. Always be there. As a SME owner you are expected to wear a lot of hats, so when your social media hat comes off for a little while, you don’t want to leave your followers hanging. Schedule up some helpful tweets so that your social presence is consistent even while you’re busy doing other things.

5. Give others credit.  One big mistake often seen on Twitter is tweeting out loads of unattributed feeds. If you know of a blog you think your followers will be interested in, mark it as  RT @the blog owner’s Twitter account.

There are so many collaboration opportunities in social media. Retweeting is a great way to show your followers you have your finger on the pulse of your industry. It shows your users you’re monitoring the field and curating some great content for them. Secondly, and perhaps most importantly, it’s a great way to get the attention of the person whose content you are pushing. Attribution has the added benefit of showing up on the blog feed owner’s account as an “@ mention” which increases their chance of returning the favor, thereby increasing your own traffic.You can start a lot of great strategic partnerships with a simple “RT.”

6. Don’t Miss The Moonwalking Bear. We all like to think we are totally aware, and couldn’t possibly miss something that’s right there in front of us, especially if it’s important. And if you think you’re totally aware, this awareness test  is worth trying!

Social media is a great way to field customer requests, support, and even research. Set up searches for keywords related to your brand and put in the time to handle requests daily.

Because social media conversations happen in real time, you can usually put out a tiny flame before it becomes a full fledged fire — often in 140 characters or less!

7. CRM is key. Twitter is a great way to handle many customer requests, especially if you can do it as close to real time as possible. Set up searches for keywords related to your brand, and put in the time daily to handle requests and escalate them through appropriate channels when necessary. A happy customer is a repeat customer.

social media8. Some Automation Is Bad. Does this mean you can’t streamline the process? Of course not! Some automation is okay. For example, scheduling updates and pulling in content from your RSS feed; these are great time savers. It’s fine to even have a few templates ready to reply when you see people tweeting or posting on Facebook about something, but never automate the interaction because the results could be embarrassing.

I once tried an app for my father’s antiques business that would automate replies without human interaction. I set it to look for a rare German figurine, and asked it to send people tweeting about it a specific reply if they found the figurine. Since I was not manually reviewing the matches, I had no idea that the name of this German figurine was also a well-known Pokemon character. I had a lot of confused people @replying me. Templates are fine (there’s only so many ways you can answer a certain question) but make sure you’re reviewing who you are replying to and customizing when appropriate!

9. Don’t be afraid to unfollow or unlike. You don’t have time to read posts that have no value to you or your business. Generally, if someone isn’t following you back, there’s not a whole lot of point of following them (the exceptions are larger companies or celebrities you may follow). Remember, if they aren’t following you they aren’t seeing anything you say, so the relationship is very one-sided.

MarketMeSuite is a social media management dashboard for small- and mid- sized businesses. The web-based platform allows businesses to manage and monitor their social media presence, find targeted leads & build engagement with new and existing customers. Try it Free!

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Posted in Boston, Opinion, Prompt locations, Social Media, Twitter | 1 Comment »

 

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March 7th, 2013

Technology, Marketing, and Hipsters

Technology, Marketing, and Hipsters

Hipster Glasses MemeOne of Prompt’s most recent revelations came in the form of fashion, and somewhat surprisingly, it came at a technology event– tech gurus having taken a liking to wearing hipster glasses. At two recent events, one for data center storage and the other for marketing technology, we came face to bifocal-ed face with more than a few pairs of the trendy specs.

The Prompt team began to feel a wee bit left out, so naturally we came up with a solution – create our very own cut-out and ready-to-wear hipster glasses. If you’re feeling as behind the times as we were, head on over to our newest Impromptu newsletter and download a pair for yourself! If you’re looking to take the trend a few steps further, read these critical steps to perfect hipster-ism.

 Hipster Glasses

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Posted in Events, Technology | Comments Off on Technology, Marketing, and Hipsters

 

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March 6th, 2013

Media relations and 10,000 journalists

Media relations and 10,000 journalists

Last week was another fun and brilliantly hectic week in technology PR, littered with events, press meetings, analyst briefings, a last-minute media training lesson and an enthusiastic messaging brainstorm.

Following one discussion about whether a certain high profile IT publication would consider an angle as ‘relevant’, I found myself reflecting on media relations and the sheer number of journalists, editors and freelancers I’d spoken to personally since my early years in the PR business working for Digital Equipment Corporation (DEC).

There have been times when I may only have spoken to one of two journalists in a day, but these have been more than balanced by the many ‘ring-rounds’ in which I’ve called dozens. While trying to calculate the approximate number of journalists I’ve called over the years, I plumped for a conservative estimate of three a day (excluding weekends and holidays, although one of my favourite pieces secured in the Financial Times was the result of a Saturday call).

The total came to 10,000 conversations.

I certainly don’t claim to know everything or everyone – far from it – but one of the things I do love about liaising with press in the technology industry is working to keep pace with the relentless, positive momentum. Nothing ever stays the same. Over the decade and a half that I’ve been working in the industry, I’ve witnessed constant evolution and innovation. I have worked through the shift of business computing from mainframes, to client/server, and on to the cloud, while the growing pile of obsolete flip phones and PDAs on my home office shelf bears witness to the unstoppable explosion of mobile devices and the corresponding BYOD challenges facing IT directors today.

There have also been major changes in the ways in which we all work. I remember stuffing envelopes with press releases, worrying over whether the top-tier press had received their faxes, and visiting the brilliant tech labs owned and run by publishers. I recall going to the opening party of Information Week, and mourning the closure of PC Week.

The technology press can be as cynical as any other facet of the media (can’t we all?) But more typically, the individuals working in that sector are passionate, enthusiastic, dedicated individuals, who are constantly intriguing to work with. One thing that certainly hasn’t changed is that a good story is still a good story. As a PR with a few years’ service in this great industry, I know that it is part of my job to continue to recognise and drive those strong stories – and I genuinely believe this, for 10,000 reasons.

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Posted in Communications consultancy opinion, Opinion, PR Practices | Comments Off on Media relations and 10,000 journalists

 

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March 4th, 2013

Prompt Communications wins Ipswitch File Transfer international PR account

Prompt Communications wins Ipswitch File Transfer international PR account

 – Specialist comms agency to drive international PR programme for leading secure managed file transfer & B2Bi solutions provider –

 Prompt Communications, a PR and communications agency specialising in innovative markets including sustainability, technology and healthcare with offices in Boston, San Francisco and London, has been selected by Ipswitch File Transfer to lead its international media outreach programme.

With offices across the globe, Ipswitch File Transfer offers secure managed file transfer solutions that are enterprise-class, user friendly and easily implemented.  The company’s solutions address needs from person-to-person transfer through to enterprise-wide B2B integration, giving corporate users and businesses security and safety of information.

The company’s provides file transfer solutions to support the range of organizations’ requirements including basic file transfer capabilities (WS_FTP), end-to-end Managed File Transfer (MOVEit ), and a B2Bi MFT platform to support sophisticated workflows, integration with systems and applications and data translation. 

Ipswitch File TransferSophie Pellissier, director, International Marketing for Ipswitch File Transfer said: “We are a leading player in the secure file transfer and secure collaboration market, with over two decades of experience in providing B2Bi solutions.  We’re looking forward to working with a team that understands our business and our customers’ needs. Prompt will promote our media relations campaign and advise on how to maximise our editorial opportunities in order to further build our brand reputation and thought leadership across the international markets. We look forward to seeing our international programme of thought leadership evolve and expand.”

Prompt Communications CEO Hazel Butters said: “We’re excited to be working alongside Ipswitch File Transfer to support the company’s continued growth across the globe.  There’s a growing demand for secure, professional, business-orientated file transfer platforms as businesses operate across multiple sites and time zones, so we are looking forward to spreading Ipswitch File Transfer’s core messaging to an international audience. No modern organisation can risk the exposure of critical files falling into the wrong hands, and we are delighted to be working with a company that places such emphasis on the safety and security of business data.”

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Posted in Boston, London, News, PR Practices, Prompt locations, Prompt news, Technology, UK press | Comments Off on Prompt Communications wins Ipswitch File Transfer international PR account