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Archive for January, 2014

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January 28th, 2014

Prompt Ed – Our free WordPress taster workshops (London edition)

Prompt Ed – Our free WordPress taster workshops (London edition)

If you’ve been paying attention, you’ll know we’re enthusiastic WordPress users at Prompt (and if you haven’t, well, we are). We’re also a nice team and like to share what we know – whether it’s our free ‘WordPress on Wednesday’ tips (sign up and test them out), or hosting free events. Last week we held two free events at our London offices over in sunny Shoreditch.WordPress workshop tweet Jan 2014

The event was led by senior WordPress coach, Max. As our free events attract a range of WordPress enthusiasts including absolute beginners, Max started with an overview of what WordPress is and how it works, then went on a tour of the WordPress Administration Panel, covering topics and specifics including themes, categories, tags, the differences between WordPress’ text and visual editors, as well as touching on more detailed subjects like featured images, post types and advanced image settings.

If you missed these sessions, be sure to sign up for future free WordPress workshops. The next events will take place in Boston, Massachusetts on 13 February at 8:30am, 10:30am, and 12:30pm ET.

Keen to learn more about WordPress? Please sign up for our free weekly WordPress tips to learn great tips about plugins, using tags, optimising posts, shortcodes and more.

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January 20th, 2014

Tech PR viewpoint: Reacting to breaking news

Tech PR viewpoint: Reacting to breaking news

As a tech PR you can take a yardstick to PR success in many ways, but one of the most tangible, understood and demanded is press coverage. This means is why media relations is a key part of our remit for many of our PR clients.

There are a number of ways to approach, talk to and engage with the press, driven by a range of PR activities that generate press coverage: news releases, press tours, bylined articles and reacting to breaking news. For each of these to be done well, it’s important to promote a relevant message and position, defined audiences, experienced spokespeople, and a strong understanding of the market. But when it comes to reacting to breaking news, speed is also crucial.

Last week the opinions and comments from one of our US enterprise security clients were published in USA Today (twice) talking about the Target data breach and advising on corporate cybersecurity; covered by CNBC talking about the security pressure on the retail industry; then shared tips for all Target customers with CNN before talking about the rising impact of a retail breach that may indicate deeper hacks into systems with CSO.

Talking about measurement, consider the audiences these publications reach — the breadth of a newspaper with a circulation of 27,000 and a news site that has 160,272 unique visitors and viewers, then the relevance for a security vendor of publication such as CSO.

In each case, the opportunity was the sum of a great spokesperson, relevant press contacts and a speedy response.

Some tech PR tips to reacting to breaking news:

• Only comment on breaking news that is relevant to your business, and on which you can share a genuine, valid and strong viewpoint

• Understand the news from the perspective of the reporter and their readers or viewers: this news isn’t about you, your company or your products — it’s about your market and the need to help people understand or process a situation

• Be relevant and concise — reporters are busy and don’t need a marketing pitch

• Be ready to demonstrate your expertise. In this case, the team here at Prompt PR are lucky to work with masters of IT security who have decades of genuine real-world insight and experience to share

• Be quick — news cycles are short, and you need to be able to respond to breaking news with speed, and to have spokespeople available. Want some more advice on how to react to breaking news and engage with the press? Why not book a Prompt ‘How to Promote your Technology Product, Service or App’ consultation session by simply clicking here.

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Posted in Hazel Butters: Opinion | Comments Off on Tech PR viewpoint: Reacting to breaking news

 

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January 17th, 2014

Create mosaic image galleries using the Jetpack plugin

Create mosaic image galleries using the Jetpack plugin

You can make beautiful image galleries with each thumbnail in a pretty mosiac layout by enabling the 'Tiled Galleries' feature within the Jetpack plugin from Automattic. The mosiac pattern is worked out programatically to match the width of your blog post and to layout the images in a pleasing pattern.

STEP BY STEP:

  1. Install and activate Jetpack
  2. On the Jetpack page in your WordPress Admin Area, activate the Tiled Galleries
  3. Now when you are inserting a gallery into your post you have the additional gallery types of Tiled Mosaic, Square Tiles or Circles to choose from
  4. Choose Tiled Mosiac, insert the gallery, update your post and then admire the new post layout on your website
Posted in Technology | Comments Off on Create mosaic image galleries using the Jetpack plugin

 

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January 17th, 2014

From American Banker and B2B Marketing to Wall Street Journal: Glancing back at Prompt’s press coverage highlights of 2013

From American Banker and B2B Marketing to Wall Street Journal: Glancing back at Prompt’s press coverage highlights of 2013

As we look ahead to 2014 and all the opportunities available to our clients, we took a quick glance back to 2013 and some of the press coverage we achieved with our clients – and get ready to rev up and to secure more  interviews, coverage and results for our clients in 2014.

Below is just a small sample, a ‘sample-ette’ if you please, of some of the publications and outlets our clients were mentioned in throughout the year.  If you’re looking to boost your company’s profile, press coverage is just one of the ways we can help.  Email us now at info@prompt-pr.com for more information, or if you want to talk about the range of opportunities available to your in order to promote your company, product or service, why not sign up for a free 30-minute one-to-one consultation here?

Prompt PR client coverage 2014

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Posted in Technology | Comments Off on From American Banker and B2B Marketing to Wall Street Journal: Glancing back at Prompt’s press coverage highlights of 2013

 

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January 9th, 2014

WordPress screencast: Using the Text Editor for hacking your theme

WordPress screencast: Using the Text Editor for hacking your theme

How to use the Text Editor in WordPress

In this screencast Prompt WordPress trainer and PHP programmer Max McConnell walks through how to use the Text Editor for hacking your theme.

Still have questions? Please get in touch with a Prompt WordPress wizard anytime at wordpress@prompt-pr.com. Want to learn more? Register for our 60 day online training course. We also offer personalized sessions, you can learn more about these here.

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January 3rd, 2014

WordPress screencast: Using the Text Editor for styling images, part 2

WordPress screencast: Using the Text Editor for styling images, part 2

How to use the Text Editor in WordPress

In this screencast Prompt WordPress trainer and PHP programmer Max McConnell continues to walk through how to use the Text Editor for styling images.

Still have questions? Please get in touch with a Prompt WordPress wizard anytime at wordpress@prompt-pr.com. Want to learn more? Register for our 60 day online training course. We also offer personalized sessions, you can learn more about these here.

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Posted in Training, WordPress | Comments Off on WordPress screencast: Using the Text Editor for styling images, part 2

 

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January 2nd, 2014

WordPress screencast: Using the Text Editor for styling images, part 1

WordPress screencast: Using the Text Editor for styling images, part 1

How to use the Text Editor in WordPress

Happy New Year from Prompt PR. In this screencast Prompt WordPress trainer and PHP programmer Max McConnell walks through how to use the Text Editor for styling images.

Still have questions? Please get in touch with a Prompt WordPress wizard anytime at wordpress@prompt-pr.com. Want to learn more? Register for our 60 day online training course. We also offer personalized sessions, you can learn more about these here.

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Posted in Training, WordPress | Comments Off on WordPress screencast: Using the Text Editor for styling images, part 1