By PromptLondon

June 23rd, 2014

Securing press coverage: Media results for file transfer

Securing press coverage: Media results for file transfer

Over the past couple of years we’ve had the pleasure of working as part of the team for file transfer specialist vendor Ipswitch File Transfer. 

We’ve achieved a pace and volume of coverage and results for this client, Ipswitch File Transfer, that we’re proud of – that have supported the division’s sales, and driven the business forward in both UK and DACH regions.  We developed a PR plan consisting of press releases, thought leadership articles, case studies, web copy, events, and helped to launch an international customer reference programme to align with sales goals and wider businesses strategies.

Copywriting
From media alerts, to opinion piecesand social media, we have a proven track record when it comes to generating great thought provoking copy and securing coverage in top trade titles such as Computer Weekly, SC Magazine, Computing, and IT for CEOs.

As well as coverage in UK press, we’ve placed a number of news articles, and opinion pieces in DACH publications including iMittelstand, entwickler, IT Daily, and IP Insider to name a few. Wunderbar!

Customer Reference Programme

Prompt was instrumental in helping this file transfer client to launch an international customer comms programme.  We’ve dealt directly with the end users, resellers and distributors to produce relevant and timely releases, case studies and create marketing collateral.  Ipswitch has clients across UK and DACH regions that they secure file transfers for in the government, healthcare and financial industries such as NHS Wales, Cambridgeshire County Council, Transport for London, Capita TDS and German manufacturer Lantiq.  These studies have been featured in target publications including Government and Public Sector Journal, IT Pro Portal, and Channel Biz.  

Event Management
Events are expensive – so whenever you’re at an event you want to be maximizing your time, budget and efforts with great PR. For this client we attended and ran PR for Infosecurity 2013 and Infosecurity 2014 – we organised and supervised press briefings, handled prospects at the booth, created briefing documents, ensured the web portal was kept up to date with all the latest company news and completed an in-person survey on the show floor.  We designed and ran an industry survey, created press releases, opinion pieces and a supporting infographic.The data protection survey results were also featured in Information Age, Industrial Compliance, Information Security Solutions and a number of other IT, security and compliance titles.

To find out more about Prompt PR, and how we can help align your PR to drive visibility and sales, email us on: info@prompt-pr.com

By Hazel Butters

June 19th, 2014

Kickstarter PR: KinderLab Robotics hits crowdfunding goal

Kickstarter PR: KinderLab Robotics hits crowdfunding goal

KinderLab Robotics’ KIBO

This week KinderLab Robotics, a Prompt PR client, reached and exceeded its Kickstarter goal.

Since Kickstarter launched in 2009, interest in the site has grown. And over time there have been changes in how you would promote your product, service or app if you are looking to be funded on Kickstarter.

Back in the day, the news that you even had something you were launching on Kickstarter could drive exposure, user commitment and funding for projects. But now, Kickstarter competition is tough. The fact you are simply on Kickstarter isn’t the story anymore — in fact, it discourages some members of the press, because they don’t want to write about something that may not reach the market. After all, while Kickstarter has raised $1,170,361,695 in funds to support 63,835 projects, the success rate of funded projects is 43.38 percent.

Sometimes it may be that the product just can’t engage buyers. Or it could be an engaging and interesting project, but there’s not enough influence to motivate the behavior of buying. Or perhaps the people you are trying to reach simply aren’t aware of your Kickstarter campaign.

That’s where PR for Kickstarter comes in — it’s about driving ongoing news coverage, connecting with audiences and explaining the story in order to influence. Working with founders as committed as KinderLab Robotics’ Marina and Mitch certainly helps — they are clients of ours that are always ready to take a call; show their product (KIBO, a robotic kit for four to seven year-olds to learn to program) over Skype to a Forbes journalist; and understand the need to respond to the press in a timely way.

As a result, coverage for KinderLab Robotics and its KIBO robot to date includes CBS Boston/WBZ, Boing Boing, Gizmodo, Dork Adore, GeekDad, Upstart Business Journal, Boston Business Journal and Forbes.

Like I said, this isn’t a sprint. Yes, there are crowd-funded projects that hit the ‘go’ button and experience the funding equivalent of going viral. But typically you launch your project and then you are waiting for the pledges to come in — it’s a marathon. You need to keep updating supporters, drip-feeding news across relevant social media outlets, and keep beating the press drum.

So we’re happy. Not just because KinderLab and its KIBO robot has been funded, but because we’re big fans of programming. So anything that encourages small children to understand logic, control of technology and how to creatively play with a robot has certainly influenced us. And yes, we ordered a KIBO — the Kickstarter is still open for another nine days — so you can order one too, simply head over to their Kickstarter page.

Need help promoting a project on Kickstarter or any other crowdfunding platform? Get in touch with us at kickstarter@prompt-pr.com

By Media Team

June 6th, 2014

Prompt press coverage round up – Spring / Summer edition

Prompt press coverage round up – Spring / Summer edition

We’ve hit the half-way mark for 2014. ‘June already’, I hear you cry! As we take stock of the past six months and look at our highs and lows, we realise how much fun we’ve had ringing bells and batting down journalist’s doors to garner press coverage for our clients. We love shouting about their news, products and opinions and we’d be happy to shout about yours as well.

Below is just some of the titles we’ve secured coverage in for our clients so far in 2014.  So if you’re looking for ideas on how to get more press attention, our media relations service is just one of the many ways we are able to help. Email us at info@prompt-pr.com for more information.

We also offer free 30-minute one-to-one consultations sessions, so send us an email or call us on +1 857 277 5140 to find out what we can do for you.