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July 29th, 2014

Social media: About the tools, but not about the tools

Social media: About the tools, but not about the tools

We’ve previously posted about the enormous volumes involved with social media. Social media is evolving at breakneck speed, and it’s not showing any signs of slowing down.

This speed of social media evolution, driven by users’ constant access and desire to share their digital thoughts, has driven millions of conversations covering every possible topic. Together these conversations represent an enormous opportunity to businesses and organizations – but also an enormous challenge.

The social media conundrum created by technology, will also be solved by technology. Social media software and human-machine-learning algorithms will learn like humans but scale like computers. Prompt Social uses these tools together with some even better tools: the 100 billion neurons and quadrillion synapses in each of our own brains. While we need computers to scale and to analyze vast volumes of social media to best serve our clients, we know that the human brain is best placed to teach the tools. We help them to understand irony, sarcasm, identify conflicting posts and weed out the irrelevant.

So while great social media sentiment and analysis demands great tools, to have a heart in your social media plan, you also need to use your brain. So speak to us at social@prompt-pr.com about how data, technology and gray matter can drive your business.

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July 15th, 2014

The opportunity for large B2B brands on social media

The opportunity for large B2B brands on social media

Social media provides consumer brands with unique opportunities to monitor consumer sentiment, opinions and trends. But, it is not the bastion of consumer-facing brands – there is also a great deal of understanding and direction that business-to-business vendors can learn from social media analysis.

Let’s review just one series of projects with reasons and outcomes that Prompt Social recently completed for a global software brand.

Scenario: A global brand with a large number of products, partners, simultaneous campaigns and events wants to understand three things about its market:

  1. Which partners are the most active – and have the most influence – over relevant business social media channels?
  2. What is the extent of social media influence and reach of partners within specific geographies?
  3. How much influence does the vendor have in core themes relating to its products and services? Is it possible to discover the nature of these influences and the sentiment of users’ conversations beyond merely ‘positive’ and ‘negative’, and gain a fuller understanding of issues, attitudes and perceptions relating to the vendor?
  4. What is the influence of partnerships relating to these core themes?
  5. What opportunities, ideas and actions relate to topics and conversation discoveries?

The main outcomes from working with Prompt Social included:

  • A comprehensive review of social media conversations, trends and sentiment relating to core campaign themes and topics, including a summary sheet highlighting main findings, opportunities and recommended actions
  • A ranking of partners and their social media influence – (1) overall, (2) relating to core campaign areas and (3) by region – to allow local marketing to engage and influence with target partners
  • Insight and plans to maximize future social media activities in line with communication, sales and business objectives

To learn more about Prompt Social and how it can help your business, please click here.  

 

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