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November 16th, 2014

The Prompt Byte: January 16, 2014

The Prompt Byte: January 16, 2014




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The how-to newsletter from Prompt PR

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London


22 Upper Ground

Eighth Floor

London

SE1 9PD


Boston


745 Atlantic Ave

Third Floor

Boston

MA 02111


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Welcome…

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We’re so glad you’re back for another edition for the Prompt Byte. Putting pen to paper each week to write about technology, PR, copywriting and social media is a lot of fun for us. We hope you enjoy it.

This week, we break down acronyms, enthusiasm, crowdfunding, and let you know our ZIP code. If there’s something you’d like to see in next week’s edition, let us know!

Thanks,

Hazel

Hazel Butters

CEO

Prompt PR

Twitter: @PromptLondon and @PromptBoston

Facebook: Prompt London and Prompt Boston

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How to
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How to handle acronyms

A tough but important skill in marketing is the ability to explain complex concepts in a manner that is easy to understand. From the perspective of technology, this means using plain English, being honest about what you do, describing big ideas clearly — and not going overboard with acronyms and abbreviations.

Acronyms and abbreviations are undoubtedly useful in the right place. But they can confound and irritate. This is particularly true in the world of IT (Information Technology — see?), an industry rife with shorthand, but which really can be abstract without adding word puzzles into the mix.

Using language shortcuts is acceptable, even encouraged, when done with care. There are many guidelines and recommendations on this topic commonly adhered to by copywriters and technical authors, and some of which evolve organically over time — but here are a few quick and dirty rules we advise for helping your readers stay focused and prevent live audiences becoming baffled by geek speak:

  • Whatever copy you are creating, whether it is a snappy blog post or a lengthy corporate PowerPoint presentation, always expand acronyms and abbreviations the first time that you use them and again, periodically, in particularly lengthy documents. That way your plans to build a MAN (metropolitan area network) will rarely be misunderstood for cyborg megalomania
  • Consider replacing outmoded or lesser-used acronyms with plain English wherever appropriate, even if it isn’t perfectly synonymous. Most people will actually be happier for you to say ‘text’ or ‘in the datacenter’ rather than to repeatedly explain SMS (short message service) or CPE (customer premises equipment), for example
  • Understand your audience and talk at their level at all times. If you are one of many presenters at a conference for e-commerce technical support teams, then feel free to bandy around TLAs (Three-Letter Abbreviations) like CRM and BPM to your heart’s content. But if you are trying to sell CRM (Customer Relationship Management) or BPM (Business Process Management) software to small businesses looking to modernize sales, then you can safely spell it all out for them without coming across as patronizing
  • If in doubt, spell it out
  • Never, ever use acronyms or abbreviations to cover up for gaps in your own knowledge, to make yourself appear somehow smarter, or to blind your audience with science in the hope that you won’t be asked to explain yourself. People won’t like you for it and one day you may be exposed and embarrassed for not actually knowing your BSS (Basic Service Set) from your BS…

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App of the week
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Focus Lock

Admit it, sometimes you get distracted at work (we won’t tell your boss). With more than 500 million tweets sent a day, 864 million people logging onto Facebook a day, and almost 200 billion emails sent each day, it’s all too easy to be distracted by dings, bleeps, beeps, and buzzes.

Wouldn’t it be great if something existed to cut out the constant chatter?

Check out Focus Lock. It’s an Android app that will block out phone notifications. And don’t be nervous — it’s perfectly customizable to your own personal level of FOMO (Fear Of Missing Out). You select which apps to block and for how long. Just please don’t block our emails.

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App of the week
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ZIP Code

What’s your zip code? You probably know it by heart. But do you know it means? Zone Improvement Plan Code. Why? Because if you remember to put this code on your packages, it will improve the speed of which it arrives in the zone you’re sending it to.

The United States Postal Service introduced the idea way back in 1963 to simply make mail more efficient. Around the same time, they brought us two-letter state abbreviations. We’re so happy to be in MA, 02111.

So, if you’re looking for zippy service — don’t forget the ZIP code.

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Copy corner
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Be enthusiastic (but not toooooo enthusiastic)

A premise of marketing is to engage. To do that requires enthusiasm for your product or service, your team and company, your customers, your business partners and route to market. Without enthusiasm your marketing efforts and your marketing content can seem flat. After all, no one wants to buy or try a product or service that a company cannot enthuse about, and having the right level of enthusiasm will increase the energy and engagement of both your employees and potential customers. When it comes to marketing, information is like a sundae and enthusiasm is the cherry on top.

There is a caveat about having the right amount of enthusiasm. You don’t want to be shouting: ‘YOU NEED TO BUY THIS RIGHT NOW AND YOUR LIFE WILL CHANGE BEYOND RECOGNITION!!!’; make spurious claims; act like a preachy know-it-all or use an unhealthy amount of exclamation marks (in many cases, one can be too many). You need to have an authentic and genuine excitement for your product, its features and its positive effects on your customers. So remember in your copy to be genuine and honest, to keep it simple — and to skip the marketing overdrive.

Click here for Prompt’s ‘Why is your company different’ download and UNICORNS WILL DANCE ON YOUR DESK AND YOUR LIFE WILL CHANGE FOREVER!! — See what we mean?

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Copy corner
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Crowdfunding guidance

We’re a PR firm with a passion for technology. We love it in all its forms. As such, we’re always on board for a good crowdfunding campaign. It’s an innovative tool to bring the world more innovative tools. In 2014, we worked with a number of startups to boost visibility and bring ideas to life on various platforms including Kickstarter and Indiegogo. It’s a short but wild ride.

If you’re thinking of crowdfunding this year, you don’t want to do it without our checklist of questions you must ask yourself before deciding to hit launch and our brand spankin’ new ‘Launch Your First Crowdfunding Campaign’ blueprint. The checklist is free — download it here.

Our blueprint is worth $650, but one of you could get it for free. We’re giving one away on Facebook. Enter here.

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Geek speak
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“We’re still in the first minutes of the first day of the Internet revolution.”

Without the help of Google, can you identify the voice behind this quote?

Tweet us at @PromptBoston and @PromptLondon if you can.

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Contact Prompt
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We hope you find our newsletter an interesting read. For any feedback on our newsletter, or to discuss how we can help you with your PR, marketing, social media/blogging initiatives, copywriting or surveys, please contact us using the details below. We are always delighted to hear from you.


London


22 Upper Ground

Eighth Floor

London

SE1 9PD


Boston


745 Atlantic Ave

Third Floor

Boston

MA 02111

info@prompt-pr.com | www.prompt-pr.com

space man
Prompt

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Copyright Prompt Communications 2014. All Rights Reserved.

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November 4th, 2014

Prompt CSI: a new social media scoring service for technology vendors to evaluate partner influence

Prompt CSI: a new social media scoring service for technology vendors to evaluate partner influence

New Channel Social Influence service uses Prompt’s social media listening service to help technology vendors determine the influence of partners across relevant online platforms

Prompt has launched Channel Social Influence (CSI), a social media measurement and ranking service created to help technology businesses judge the online influence of their partners and partner networks.

Prompt CSI provides technology enterprises with insight into the social media activities, reach and engagement of business and channel partners, broken down into easily understood categories, ranks, tables and charts. It scales from tens to thousands of distributors, resellers, ISVs and retailers. Vendors gain visibility and understanding of the social media status of their partners and third-party companies in the appropriate context of specific projects, market trends and product segments, ranking individual partners.

Hazel Butters, CEO of Prompt said: “There are technology vendors spending tens of thousands of dollars on channel marketing programs, and yet when it comes to understanding the social media influence of their partner base, they are flying blind. Our CSI analysis gives vendors the opportunity to understand the social influence and reach of partners and to act accordingly; to harness those partners with the greatest reach and to develop social media marketing programs to assist those that have room to increase their social media activity.”

Prompt CSI uses algorithm-based analysis alongside opinion and sentiment analysis to help vendors determine the social influence of individual partners on business-relevant social media channels including LinkedIn, Twitter, Facebook and blogs.

Prompt recently completed an analysis for one global technology brand that allowed it to pinpoint and rank the social media activities, reach and engagement of more than 1,500 technology partners across 43 countries.

Large technology businesses with extensive networks of partners derive value from accurately identifying which of their partners are most active and influential on social media. Prompt CSI gives technology vendors the truest possible insight into the activities of those partners by providing a detailed audit of the activities, influence and maturity of each partner’s social media content based on solid methodologies and proven mathematical analysis, Prompt CSI is able to rank named partners based anywhere across the globe against their social media influence, revealing actionable data for reach, market-specific trends, volume and influence.

If you’d like details on CSI works, please fill out the form below.

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