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June 6th, 2014

Prompt press coverage round up – Spring / Summer edition

Prompt press coverage round up – Spring / Summer edition

We’ve hit the half-way mark for 2014. ‘June already’, I hear you cry! As we take stock of the past six months and look at our highs and lows, we realise how much fun we’ve had ringing bells and batting down journalist’s doors to garner press coverage for our clients. We love shouting about their news, products and opinions and we’d be happy to shout about yours as well.

Below is just some of the titles we’ve secured coverage in for our clients so far in 2014.  So if you’re looking for ideas on how to get more press attention, our media relations service is just one of the many ways we are able to help. Email us at info@prompt-pr.com for more information.

Coverage_June14

 

We also offer free 30-minute one-to-one consultations sessions, so send us an email or call us on +1 857 277 5140 to find out what we can do for you.

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August 7th, 2013

Prompt Boston launches free weekly technology PR workshops

Prompt Boston launches free weekly technology PR workshops

 Advice and insights for New England companies with practical technology PR courses in Kendall Square 

Boston, MA – Prompt Boston, the East Coast office of Prompt Communications, a technology specialist public relations and digital communications agency, has launched free weekly ‘PR and Pizza’ workshop series for New England technology companies, at the Cambridge Innovation Center (CIC).

The workshops offer free ideas and advice to technology marketing professionals and entrepreneurs in start-ups and early-stage ventures to enterprise companies. Workshop topics include messaging, news creation, news distribution and pitching, media and analyst training, social media, PR measurement and ROI.

Each workshop is run by Prompt Boston’s PR, copywriting and social media consultants.

Caroline Egan, social media and content strategist, 360Chestnut said: “As a technology company that is focused on educating consumers on energy-efficient and cost-effective solutions for their homes, we understand the benefits of PR. Being able to join Prompt’s workshops has given us the opportunity to hear about fresh strategies and tactics, and discuss ideas to help us to promote our own services as efficiently as possible.”

Geoff Mamlet, managing director, Cambridge Innovation Center said: “As one of the largest communities of early-stage ventures, start-ups, innovators and entrepreneurs in the world, we welcome community members such as Prompt that are keen to share information and ideas. Knowledge-sharing plays an important role in innovation.”

The one-hour workshops take place each Friday in Kendall Square. Workshops can be reserved on Prompt Boston’s Eventbrite page.

Prompt’s CEO, Hazel Butters, said: “Prompt Boston enjoys being part of this vibrant local community. This series of free workshops helps us to share our knowledge with the community. We want to help technology companies that may lack financial resources, as well as established vendors that are keen to sharpen the marketing and promotion of technology products, services or apps.”

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Prompt Communications:
Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Founded in 2002, Prompt Communications has offices in London and US offices in Cambridge, Massachusetts and San Francisco, California. www.prompt-communications.com

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May 29th, 2013

Prompt Communications wins Equiso public relations account

Prompt Communications wins Equiso public relations account

Prompt Boston to lead US media relations campaign for maker of streaming, gaming and browsing SmartTV Stick

CAMBRIDGE, Mass. – Prompt Boston, the Massachusetts office of Prompt Communications, a public relations and digital communications agency specializing in innovative markets including high-technology and green-tech, has won a new contract with Equiso, the developer of the SmartTV Stick.

Equiso’s SmartTV Stick transforms televisions, screens and projectors into web-connected Android 4.0 devices with access to a range of popular media channels and apps, including HBO Go, Hulu, Netflix, Crackle and Vudu. Along with streaming movies, TV shows and sports, the low-cost ($78), high-quality stick gives users unrestricted access to the Google Play store, with 500,000 games and apps.

EquisoThe company is headquartered in Cambridge, Massachusetts. Its SmartTV Stick was launched via a Kickstarter project which received the support of nearly 3,000 backers, who collectively more than doubled the company’s initial $100,000 goal.

Prompt is a digital PR consultancy with offices in Boston, London and San Francisco. With extensive experience in high-tech, including applications, services, software and hardware, Prompt has worked with start-ups to global software and technology companies including Oracle Corporation, Capgemini and IBM.

Prompt Prompt will work to increase recognition of Equiso as the company distributes its SmartTV Stick online and increases its presence with retailers. Working with Equiso’s management team, Prompt will drive a targeted PR campaign based on media outreach and analyst relations to support and demonstrate Equiso’s sales, market position and thought leadership.

Adam McBride, CEO of Equiso, said: “Prompt’s proven record of successfully working with high-tech start-ups, coupled with its Cambridge-based office that allows for desk-next-door communications, made selecting a PR firm an easy choice. Consumers across the US are looking to cut the cable cord, and the momentum we are seeing is testimony to that. With Prompt’s PR strategy, we hope to continue reaching new audiences while transforming the future of streaming, gaming and browsing.”

Hazel Butters, CEO of Prompt, said: “Equiso has a fascinating Kickstarter background, a talented management team, and a strong, relevant product. Consumers want to access apps, the internet and new programs over their TVs – the dumb TV’s days are numbered. Equiso’s SmartTV Stick gives consumers an affordable alternative without any extra cable boxes or cords. Prompt is looking forward to driving media recognition and consumer awareness around such an innovative product.”

About Equiso
Equiso.com, Inc. is an innovator of digital media platforms that leverage the convergence of internet and entertainment. Its flagship product, the Equiso SmartTV Stick transforms televisions, screens and projectors into fully-featured web-connected Android devices with access to media channels and apps including Crackle, HBO Go, Hulu, Netflix and Vudu. The device gives users full access to the Google Play store and its 500,000 games and apps, while the affordable and intuitive open platform accelerates consumer adoption of new media by lowering barriers to access. www.equiso.com

About Prompt Communications
Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets including technology and healthcare, Prompt helps clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer programs. Founded in 2002, Prompt Communications has US offices in Cambridge, Massachusetts and San Francisco, California and European offices in London. Prompt’s experience includes Adeptra, Adobe Systems Incorporated, Aperture, Corizon, Dell|Compellent, Foviance, Genesys Telecommunications, IBM, Integralis, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide. www.prompt-communications.com

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May 22nd, 2013

Prompt Communications appointed by Integralis to drive US media relations

Prompt Communications appointed by Integralis to drive US media relations

 Prompt leads North American public relations program for a leading provider of IT security and information risk management solutions 

Boston, MA – Prompt Communications, a transatlantic public relations and digital communications agency with experience in the high-tech, sustainability and healthcare markets, has been selected by Integralis Inc. to lead its North American media outreach program.

Integralis logoHeadquartered in Ismaning, Germany, Integralis offers IT security and information risk management solutions to clients around the world. Integralis provides a complete end-to-end security solution that incorporates initial assessments, policy planning and hands-on deployment with 24×7 management and support.

The company has a rich portfolio of managed security, business infrastructure, consulting and technology integration services, combining to reduce overall business costs and risk. Integralis solutions address the needs of customers spanning every vertical sector, focusing on multinational enterprise clients. 

Heather Antoinetti, director of marketing for Integralis said: “As a global provider of IT security services with a growing presence in North America, we wanted a communications agency that both specialized in high-tech and had a dynamic presence in the US and overseas. Prompt has a proven track record in these areas, and we look forward to expanding our brand presence and thought leadership through a US-based public relations campaign built around quality press outreach and rich customer relationships.”

Prompt’s CEO Hazel Butters said: “Prompt is thrilled to partner with Integralis to further its brand reputation in North America and beyond. Integralis delivers end-to-end offerings that provide enterprises in every sector with intelligent ways to manage risk. Inevitable trends in cloud, social, mobile and BYOD technology models are challenging all modern businesses to meet new and intricate security challenges with smarter solutions. It is our pleasure to be appointed by a company that addresses the complex risks associated with fresh trends in every market.”

About Integralis

Integralis provides IT Security and Information Risk Management solutions on a global basis. The company delivers a portfolio of managed security, business infrastructure, consulting and technology integration services. Integralis’ solutions help organizations lower IT costs and increase the depth of security protection, compliance and service availability. Integralis is headquartered in Ismaning, Germany and part of the NTT Communications Group, owned by NTT (Nippon Telegraph and Telephone Corporation), one of the largest telecommunications companies in the world. www.integralis.com

About Prompt Communications

Prompt is a communications agency that enables marketers to increase their sales and marketing effectiveness.  Specializing in innovative markets including sustainability, technology and healthcare, Prompt helps its clients communicate authentically with core audiences online and offline through PR, media relations, copywriting, market and industry analysis, social media, video content and customer reference programs. Founded in 2002, Prompt has US offices in Boston and San Francisco, and European offices in London. Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Corizon, Dell|Compellent, Foviance,  GenSight, Grouptree, IBM, Ipswitch File Transfer, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide. www.prompt-communications.com

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March 4th, 2013

Prompt Communications wins Ipswitch File Transfer international PR account

Prompt Communications wins Ipswitch File Transfer international PR account

 – Specialist comms agency to drive international PR programme for leading secure managed file transfer & B2Bi solutions provider –

 Prompt Communications, a PR and communications agency specialising in innovative markets including sustainability, technology and healthcare with offices in Boston, San Francisco and London, has been selected by Ipswitch File Transfer to lead its international media outreach programme.

With offices across the globe, Ipswitch File Transfer offers secure managed file transfer solutions that are enterprise-class, user friendly and easily implemented.  The company’s solutions address needs from person-to-person transfer through to enterprise-wide B2B integration, giving corporate users and businesses security and safety of information.

The company’s provides file transfer solutions to support the range of organizations’ requirements including basic file transfer capabilities (WS_FTP), end-to-end Managed File Transfer (MOVEit ), and a B2Bi MFT platform to support sophisticated workflows, integration with systems and applications and data translation. 

Ipswitch File TransferSophie Pellissier, director, International Marketing for Ipswitch File Transfer said: “We are a leading player in the secure file transfer and secure collaboration market, with over two decades of experience in providing B2Bi solutions.  We’re looking forward to working with a team that understands our business and our customers’ needs. Prompt will promote our media relations campaign and advise on how to maximise our editorial opportunities in order to further build our brand reputation and thought leadership across the international markets. We look forward to seeing our international programme of thought leadership evolve and expand.”

Prompt Communications CEO Hazel Butters said: “We’re excited to be working alongside Ipswitch File Transfer to support the company’s continued growth across the globe.  There’s a growing demand for secure, professional, business-orientated file transfer platforms as businesses operate across multiple sites and time zones, so we are looking forward to spreading Ipswitch File Transfer’s core messaging to an international audience. No modern organisation can risk the exposure of critical files falling into the wrong hands, and we are delighted to be working with a company that places such emphasis on the safety and security of business data.”

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November 28th, 2012

Media interviews: Some quick tips and a free Public Relations guide

Media interviews: Some quick tips and a free Public Relations guide

Yesterday, one of our clients had a phone interview with the Boston Globe, and after a successful discussion with the journalist (more on that to follow), the client thanked us for our advice which comprised simple best practices that have a real impact. We thought we’d share some here with you.

You can also download our handy ‘Dos and don’ts guide to phone interviews’.

Tip #1: Speak slower than you typically feel comfortable

Media interview quick tipsEspecially on phone interviews, it can be difficult to gauge how fast you’re speaking because you can’t see the journalist furiously typing or writing your every word. But just because you can’t see them, you need to assume the person you’re talking to is transcribing the conversation in real time. Therefore during every phone interview try to: take a breather between each sentence; enunciate, especially words that are complicated or overly technical; and speak as slowly as possible. This will ensure the journalist represents your words as accurately as possible.

Tip #2: Nail down your three main points prior to speaking with a journalist      

The internet has proven to be both a blessing and a curse when it comes to interviews – a blessing because journalists rarely ask the correct spelling of your company’s name or when it was founded, as the internet has already provided them with that information. A curse because the interviewer can get to the hard-hitting question faster and without much context. One of the most important things you can do to prepare for this is determine your three main talking points before that phone rings. If you have a 20 minute interview, have a sheet in front of you with point #1,# 2, and #3, most often around your company’s market offerings, and strive to discuss those points in as many of your answers as possible.

Tip #3: Just answer the question

While getting your three main points into each of your answers is the goal of any interview, don’t spend too much time over-analyzing or picking apart the journalists questions. If he asks your opinion on an industry trend, answer it from whatever perspective you feel most comfortable with (yours or your company’s). Oftentimes journalists will ask questions they know they want to include in their article, regardless of your answer. So the less time you spend figuring out how to answer the journalist’s question as precisely as possible, the more time you can spend getting your points across during the interview.

Like with most things, mastering media interviews takes practice, so continue to look for interview opportunities as often as possible. And if you’re still interested in learning more about how to become media interview expert, email us at info@prompt-communications.com for a free hour of consultation and don’t forget to download our dos and don’ts guide to phone interviews.

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November 6th, 2012

Microsoft vs Apple: Prompt Survey Smackdown!

Microsoft vs Apple: Prompt Survey Smackdown!

If you’ve read our blog or our newsletter, you’ll know that we love technology launches. We’re also kind of nosey, and like to hear other people’s opinions. So with the launch of Microsoft Surface, Windows 8 and Apple’s iPad Mini, we’d like to know what you think.

* Can Windows 8 really live up to Microsoft’s CEO Steve Ballmer’s hype and “shatter perceptions of what a PC truly is”, or is it just another upgrade?

* Is Surface a “compromised, confusing product”, as claimed by Apple CEO Tim Cook,  or genuine competition for his iPad?

* Will techies continue camping outside Apple Stores every time an ‘iSomething’ is launched?

* When will they ever get that excited about launches from Redmond?

* Is a new era for Microsoft dawning?

We have so many questions that we’ve put them all into our Microsoft vs. Apple: Prompt Survey Smackdown, and it’s already well underway. The PromptBoston team has been out asking folks their thoughts in the Boston and Cambridge area. We’ve also been quizzing fellow tech aficionados at Prompt’s Boston offices in the Cambridge Innovation Center, while our UK counterparts @PromptLondon are surveying Londoners to get their take.

Microsoft or Apple? Have your say today. There are only six questions, so please take a few minutes, click here and let us know which side of the Apple / Microsoft fence you stand on.

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November 2nd, 2012

Can I get some PR with my coffee?

Can I get some PR with my coffee?

Earlier in the week, one of our favorite neighbors in CIC, CEOExpress, sent us a link to this story about British department store Debenhams offering a ‘plain English coffee menu’, or a list of drinks that describe caffeinated goodness in the simplest possible terms.

It prompted (geddit?) much discussion in our Boston, London and San Francisco offices, and across the Atlantic, as from @PromptLondon to @PromptBoston we have varied coffee drinking tastes. Debenham PR coffee menu

From a copywriter that, regardless of the menus in coffee shops, always orders a black coffee and not an Americano – because if he does he is then asked if he wants milk.  He says a black coffee is a black coffee:  it’s direct and descriptive.  Although if he wants an espresso, he’ll order an espresso, as that’s what it is called, and the most understandable term for what he wants.   Meanwhile we have Boston-based PRs that love the range of lattes available at Voltage, the awesome local coffee shop near the CIC. Some of our favorites at Voltage are the ‘Paper Plane’ (cardamom-flavored and rosewater), ‘Atticus Finch’ (vanilla with burnt sugar) and ‘Beyond the Sea’ (caramel with a hint of sea salt).

Then there’s the coffee station on every floor of the CIC. Take your pick of flavor shots – from the standard hazelnut and French vanilla, to seasonal pumpkin and Irish cream. As if that weren’t hard enough to choose, then you have the choice of coffee to drink – 50/50, Columbian, or café mocha. Yum, one of each please!

Whatever our coffee preferences are, I think we’re in general agreement that the repeat of ‘really’ in Debenhams’s new coffee signs could be interpreted as a little, well, patronizing.

You could argue that this is also very clever PR on Debenhams’s case – from speaking to PromptLondon-ers, a lot of Brits remember going to town centre department stores like Debenhams, C&A, British Home Stores, and Co-Op as children, and stopping halfway through a tiring shop to get a cup of tea or coffee in the in-store ‘caff’.  And renaming products may ring a chord for Brits, and garner some sympathy (and custom) for the shop.

This could also be seen as a reaction to the continued drowning influx of global coffee shops brands into the British retail segment.  If you go to any town centre today the reality is that you’ll find a Starbucks where once you would have found ‘Poppy’s Coffee Shop’, and although it’s just one more inevitable change in a global retail world, it doesn’t mean that everyone in small town Britain, or anywhere else for that matter, sees it as progress or evolution.

It’s not all about the half-and-half vanilla skinny mocha latte than it is about friendly service, a smile and a chat with a familiar local face over a cuppa.

One of the biggest changes we’d like to see in coffee shops is the refusal to serve people who say “Can I get a…”  – it’s not self-service. It’s “May I please have…” – and don’t forget to say thank you. Take that for a personal PR tip.

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Posted in Boston, Communications consultancy opinion, Copywriting, London, Media, Opinion, PR Practices, Prompt locations, UK press | Comments Off on Can I get some PR with my coffee?

 

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October 31st, 2012

Toil and trouble: Five scary PR and marketing facts

Toil and trouble: Five scary PR and marketing facts

To celebrate Halloween, we thought we’d round up some of the most terrifying PR and marketing facts out there, and give each of them Prompt’s ‘arrrghhhhhhh factor’ (that’s us collectively screaming into our keyboards) out of ten.

1. A new report from eMedia, which we spotted in a report from B2B Marketing, found that only 26 percent of marketers surveyed  have a distinct content strategy to drive lead generation.

Prompt’s arrrghhhhhhh factor:  Seven bats.

Really? A quarter of marketers said they had no content strategy at all?  Shame, and no candy for you.

2.  Not terrifying, but a scarily good opportunity for companies that want to engage with audiences over video: ATYM surveyed 400 YouTube users to ask them about their search and viewing habits – 61 percent of respondents said they searched for content directly on YouTube, 30 percent turn to search engines, and 30 percent click from social media sites. This is an enormous opportunity for marketers to create video content that is fun, engaging and relevant, and to use YouTube to create a channel and capture these audiences.

Prompt’s arrrghhhhhhh factor:  One (lowly) bat. 

The ‘arrrghhhhhhh’ factor here is understanding some of the underlying ‘video discovery features’ (as YouTube calls them) which recently changed. Metrics used to be based off of ‘view count’, but earlier this month YouTube changed this to ‘watch time’.  The news was announced on the YouTube Partners and Creators blog and talks of ‘less clicking, more watching’.  It also means you can’t count videos that viewers click and abandon – instead you need great content that people want to watch.  No bad thing.

3. Three words: QR code madness. Enough said.

Prompt’s arrrghhhhhhh factor: Nine bats.

Yes, they can be a useful way to summarize data but it’s certainly a case of right time and right place. Some photos here of QR codes on the back of (moving) trucks, across subway tracks, in urinals and on motorway billboards are pretty chilling.  Sometimes a fun, memorable and short URL is all you need.

4. In a recent HubSpot Inbound Marketing report, it was found that nearly one third of companies only blog once a month (or worse, less).

Prompt’s arrrghhhhhhh factor:  Five bats.

We’ve said it time and time again – blogging (and writing posts regularly) is key to any company’s success. Not only does it increase SEO (search engine optimization), but it also refines your writing skills, helps shift you into the role of thought leader and, most importantly, generates leads. The more often you blog, the more visibility your company will receive. So, what are you waiting for – put the candy down and start blogging (or at least try to do both at the same time)!

5. In a recent survey from Stanford University’s Rock Center for Corporate Governance and The Conference Board, only 24 percent of senior managers and only eight percent of directors said they receive metric reports on their company’s social media activity.

Prompt’s arrrghhhhhhh factor:  Four bats.

Whether you’re using social media to promote your own business, or you’re active on behalf of a client, gathering data – summary, metric or otherwise – in an integral part of understanding and optimizing social media ROI (return on investment). If you aren’t tracking and analyzing your social media actions, then you won’t have the background to alter strategy and get the most out of social media’s business benefits. Simple and free tools (such as HootSuite or TwitSprout) make collecting social media information and metrics a breeze, and removes any room for excuses.

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October 10th, 2012

Prompt appointed by Crimson Hexagon to drive UK public relations

Prompt appointed by Crimson Hexagon to drive UK public relations

As a transatlantic copywriting and public relations agency with offices in London, Boston and San Francisco, Prompt works with an array of clients in the technology industry – an innovative sector that is both thriving and constantly evolving.

Our latest appointment by software company Crimson Hexagon proves no different. Headquartered in Boston, MA with offices in London, Crimson Hexagon provides big data analysis software focusing on social media posts and other data sources to global organizations, including well-known companies like Microsoft and Starbucks, for insight into social sentiment and improved  business intelligence.

What is most exciting about this new client is its state-of-the-art ForSight™ platform, which was originally developed at Harvard University’s Institute for Quantitative Social Science. The platform breaks the traditional social media monitoring mold by relying on both human judgment and computer scalability. The platform currently holds an estimated 175 billion social media posts in its database, and adds an additional 1 billion posts to its database every two days.

Prompt will work on Crimson Hexagon’s UK public relations campaigns, which includes targeted media relations, opinion placement and securing editorial opportunities to support the company’s sales to B2C and B2B marketers, data specialists and business strategists.  Prompt will work on campaigns targeting marketing, business, retail, and consumer publications.

The Prompt team is looking forward to working alongside one of Fast Company’s ‘Top Ten Most Innovative Web Companies’, and has already begun working with top-name press on coverage and editorial opportunities.

For more information on Prompt’s appointment by Crimson Hexagon, read the press release here. To learn how Prompt Communications can produce the most effective communications for your sales and stakeholder value, email info@prompt-communications.com.

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October 5th, 2012

Apple addiction: A direct effect from its marketing strategy

Apple addiction: A direct effect from its marketing strategy

As a content creation, copywriting and public relations firm working with numerous technology companies, we constantly keep up with the latest innovations in the digital world. Lately, Apple has caught our eye – in a very strategic manner.

Every time Apple releases a new product, Apple addicts and newbies alike line up at the nearest Apple Store, some even camping out for days, to be the first to get their hands on the latest and greatest product. It’s become a cycle we’ve grown all too familiar with.

While sitting in the office the other day, this was mentioned and it got me thinking. I bought my iPhone over a year ago, after using a BlackBerry Curve for two years. I am now 99% team iPhone (my only complaint being the battery life). Prompt discusses Apple's marketing strategy and iPhone 5

The company’s approach is simple: Apple is always very hush-hush about its product debuts. A buzz is created around new technology, and weeks or months later, Apple announces the date for a launch event, where it will announce the date of availability and pre-order specifics.

Take for example the iPhone 5, the most recent addition to the iPhone family. Blogs and tech sites had been talking about the iPhone 5 for months, with Apple keeping tight lipped about the whole thing. On Tuesday, September 4th, Apple finally sent emails to the media inviting them to an ‘invitation-only event’, news that many had been waiting for.

The event and teaser invites secured endless amounts of Apple coverage, which then created a mob of people waiting outside the Apple Store for hours on release date (pictures were tweeted out from both @PromptLondon and @PromptBoston). Seems like simple cause and effect, right? No, it’s just Apple’s genius marketing strategy (business owners take note).

For the latest technology news, marketing strategies and Apple updates, be sure to subscribe to our newsletter here.

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Posted in Apple, Communications consultancy opinion, Copywriting, Innovation, Media, Technology | Comments Off on Apple addiction: A direct effect from its marketing strategy

 

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September 4th, 2012

Why should companies blog?

Why should companies blog?

Why should a company blog? This is an increasingly important question for marketers considering the best ways to reach wider audiences and fully utilize the web’s visibility to promote a brand.  Maintaining a blog can seem a tedious task, however, if used consistently and imaginatively, it can be a very useful business communication tool.

Marketing software company Hubspot conducted a 2011 survey on inbound marketing which indicated that blogging is now a must for businesses that desire an online presence. The survey showed companies that do not invest time in maintaining a blog are not only in the minority, but they are falling behind their blogging competitors in reaching audiences through social media.

So, why blog?  A few reasons off the top of my head:

1. Increasing your company’s visibility is one of the best reasons to be blogging – the more active you are online, the easier it is for your company to be found and the more credible your company appears.

2. Blogs are more interactive than a website, which allows you to portray a personal element of your company through informal communication between you, your clients and community. This encourages client feedback and gives a unique ‘voice’ to your company.  You can show your company’s culture, add dimension to products and services, talk about your market and share your knowledge.

3. Maintaining a company blog, using targeted keywords and tagging in blog posts will aid your Search Engine Optimisation (SEO) efforts.

4. A blog can help direct traffic to your other social media platforms and company website.

5. A blog is a great platform to update clients or supporters with news about your company or events that your company is involved in.

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