Go to blog home page

By

November 4th, 2014

PromptBoston

Prompt CSI: a new social media scoring service for technology vendors to evaluate partner influence

Prompt CSI: a new social media scoring service for technology vendors to evaluate partner influence

New Channel Social Influence service uses Prompt’s social media listening service to help technology vendors determine the influence of partners across relevant online platforms

Prompt has launched Channel Social Influence (CSI), a social media measurement and ranking service created to help technology businesses judge the online influence of their partners and partner networks.

Prompt CSI provides technology enterprises with insight into the social media activities, reach and engagement of business and channel partners, broken down into easily understood categories, ranks, tables and charts. It scales from tens to thousands of distributors, resellers, ISVs and retailers. Vendors gain visibility and understanding of the social media status of their partners and third-party companies in the appropriate context of specific projects, market trends and product segments, ranking individual partners.

Hazel Butters, CEO of Prompt said: “There are technology vendors spending tens of thousands of dollars on channel marketing programs, and yet when it comes to understanding the social media influence of their partner base, they are flying blind. Our CSI analysis gives vendors the opportunity to understand the social influence and reach of partners and to act accordingly; to harness those partners with the greatest reach and to develop social media marketing programs to assist those that have room to increase their social media activity.”

Prompt CSI uses algorithm-based analysis alongside opinion and sentiment analysis to help vendors determine the social influence of individual partners on business-relevant social media channels including LinkedIn, Twitter, Facebook and blogs.

Prompt recently completed an analysis for one global technology brand that allowed it to pinpoint and rank the social media activities, reach and engagement of more than 1,500 technology partners across 43 countries.

Large technology businesses with extensive networks of partners derive value from accurately identifying which of their partners are most active and influential on social media. Prompt CSI gives technology vendors the truest possible insight into the activities of those partners by providing a detailed audit of the activities, influence and maturity of each partner’s social media content based on solid methodologies and proven mathematical analysis, Prompt CSI is able to rank named partners based anywhere across the globe against their social media influence, revealing actionable data for reach, market-specific trends, volume and influence.

If you’d like details on CSI works, please fill out the form below.

Tags: , , , , , ,
Posted in News, Prompt news | Comments Off on Prompt CSI: a new social media scoring service for technology vendors to evaluate partner influence

 

By

June 6th, 2014

Prompt press coverage round up – Spring / Summer edition

Prompt press coverage round up – Spring / Summer edition

We’ve hit the half-way mark for 2014. ‘June already’, I hear you cry! As we take stock of the past six months and look at our highs and lows, we realise how much fun we’ve had ringing bells and batting down journalist’s doors to garner press coverage for our clients. We love shouting about their news, products and opinions and we’d be happy to shout about yours as well.

Below is just some of the titles we’ve secured coverage in for our clients so far in 2014.  So if you’re looking for ideas on how to get more press attention, our media relations service is just one of the many ways we are able to help. Email us at info@prompt-pr.com for more information.

Coverage_June14

 

We also offer free 30-minute one-to-one consultations sessions, so send us an email or call us on +1 857 277 5140 to find out what we can do for you.

Tags: , , , , , , , ,
Posted in Prompt news | Comments Off on Prompt press coverage round up – Spring / Summer edition

 

By

October 11th, 2013

PromptBoston

‘Ten ways to promote your technology product, service or app’: A free Prompt webinar

‘Ten ways to promote your technology product, service or app’: A free Prompt webinar

Technology marketing specialist shares ideas, opinions and experience on how to communicate technology benefits, differences and features to prospects  

October 11, 2013Prompt, a digital PR consultancy based in Boston and London, is hosting its first webinar in a series on PR, positioning and sales tactics for tech vendors. The webinar: The webinar: Ten ways to promote your technology product, service or app, will be held on Thursday October 17 at 11.30am EDT / 4.30pm BST.

The 45-minute webinar will outline challenges, tactics and opportunities facing technology vendors in communicating, planning and executing marketing and PR plans to drive sales – and offer suggestions to tech entrepreneurs and marketers that want to increase business momentum, drive marketing results and shorten their sales cycles.

The webinar will be hosted by Hazel Butters, a technology marketing specialist with 15 years’ experience of working with tech start-ups, early-stage VC-funded software companies and global technology companies.  It will cover:

  • Messaging and positioning to increase relevance and drive sales
  • How to identify and target key audiences
  • Ways that PR can support technology sales
  • The role of customer testimonials
  • Advice on demonstrating thought leadership
  • How to work with industry analysts

Hazel Butters, CEO of Prompt said: “This webinar is the first of a series of event and will be an introduction of ideas and examples of how to use PR and marketing to effectively communicate the relevance of a technology product or service – regardless of whether it’s high technology, like a high-end storage enterprise application; a consumer-leaning gadget or app; a green technology application or a medical technology device. Whatever the technology type, there’s an underlying need to be able to explain its intricacies, features and benefits to potential users. Meanwhile, buying technology has become a complicated and time-consuming activity: IT prospects are overwhelmed and uncertain. In many cases buyers find themselves inundated with content, and yet short of facts.”

Hazel concluded: “At Prompt we thrive off technology – it has an impact on how we live, communicate, work, and travel. I’m personally thankful for the opportunity I’ve had to work with global technology leaders, software companies across the globe, and some of the most fun and creatively innovative emerging tech vendors. As marketers our task is to present compelling, appropriate and honest details to relevant audiences to increase the understanding and knowledge, or to motivate a behavior – such as wanting to buy a technology product, service or app. I’m looking forward to sharing our ideas, forging new relationships and hopefully giving attendees some food for thought.”

Attendees will receive a copy of Prompt’s e-book: ‘Ten ways to promote your technology product, service or app.’

To attend ‘Ten ways to promote your technology product, service or app’ on Thursday October 17 at 11.30am EDT / 4.30pm BST, please register here.

For more information about Prompt’s technology PR, social media and copywriting services, please email info@prompt-communications.com

 ###

 About Prompt 

Prompt is a digital PR agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specializing in innovative markets including technology, green tech and sustainability, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Prompt Communications has head offices in London and Boston.  Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Crimson Hexagon, Dell Compellent, Genesys Telecommunications, GenSight, Grouptree, IBM, Ipswitch File Transfer, jovoto, KANA, NTT Com, Oracle Corporation, Sepaton and Webtide. www.prompt-communications.com

Media contacts: Jackie Fraser | press@prompt-communications.com | Tel: 617 401 2716

Tags: , , , , , , ,
Posted in News, Prompt news | 1 Comment »

 

By

September 10th, 2013

PromptBoston

aPriori signs new European PR contract with Prompt

aPriori signs new European PR contract with Prompt

International agency to continue to drive European media relations for PCM innovator

10 September 2013 Prompt has been appointed by enterprise product cost management software specialist aPriori to run targeted 2014 European media campaigns covering Britain, France and DACH (Germany, Switzerland and Austria).

Headquartered in Concord, Massachusetts, aPriori develops and markets enterprise product cost management software to reduce the costs of products both post- and pre-production. aPriori Product Cost Management software platform is the first solution of its kind that allows companies to maximize savings throughout the development and manufacturing stages. The software provides real-time product cost assessments, enabling discrete manufacturers and product companies to make informed decisions to drive down product costs. aPriori helps world class manufacturing corporations stay on budget and reduce excess spending. The company recently announced $6 million in additional funding on the back of a record financial year which included annual revenue growth of 84% and a 62% increase in customers alongside a fifth year of 90% customer renewals.

Rick Burke, VP of Marketing for aPriori, said: “In Prompt we feel we have found a public relations company that matches our own personality. Together we are goal focused and strategic, targeting relevant media audiences in key territories, and concentrating on very specific markets. Prompt has understood our ambitions to produce some excellent and metric-based results to date including opinion pieces, interviews and coverage in core automobile, aerospace and manufacturing press. We now look forward to continuing our momentum, press coverage and sales-focused PR activities in 2014.”

Prompt is a PR consultancy that has gained significant experience in the technology industry with PR, copywriting and marketing clients from early stage technology companies to global organisations such as Dell and Oracle Corporation. The company also offers early stage companies an introduction to PR with packaged services called ‘First Byte’ with sales-focused, ‘no surprises’ PR, thought leadership, media coverage and sales-related content.

Hazel Butters, CEO, Prompt said: “aPriori is a unique company that provides a high quality product with huge value for any businesses looking for an innovative way to make more informed manufacturing and sourcing decisions that drive significant cost out of products. Rick and his team are great to work with – and they’re incredibly focused, providing our team with the goals and objectives essential for effective, results-driven PR. We very much look forward to continuing our work with aPriori into 2014.”

About aPriori
aPriori software and services generate hard-dollar product cost savings for discrete manufacturing and product innovation companies. Using aPriori’s real-time product cost assessments, employees in engineering, sourcing and manufacturing make more-informed decisions that drive costs out of products pre- and post-production. With aPriori, manufacturers launch products at cost targets, maximize savings in re-work projects and never overpay for sourced parts.
www.apriori.com

About Prompt Communications

Founded in January 2002, Prompt Communications is a communications agency with European offices in London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt Communications offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders.
www.prompt-communications.com

Media Contact:
Jackie Fraser | Prompt
Tel: +44 845 053 9121 | +1 617 401 2717
press@prompt-communications.com

Tags: , , , , , , , , , , , , , , , , , ,
Posted in News, Prompt news, Technology | Comments Off on aPriori signs new European PR contract with Prompt

 

By

August 29th, 2013

PromptBoston

Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

Customizable service bundles also offer ‘add-on’ options for rapid response to market opportunities

Boston, MA – August 28, 2013 – Prompt Boston has launched a range of PR, marketing, content creation and social media service packages designed specifically to benefit technology start-ups. Prompt’s ‘First Byte’ packages support key business activities that promote thought leadership, media relations and content creation. Nicknamed ‘Megabyte’,‘Gigabyte’,‘Terabyte’ and ‘Petabyte’, each scale of package also offers add-on options through a ‘Byte Size’ menu, enabling companies to respond easily to sales and growth-related opportunities, or swiftly trigger specific activities when most benefit can be gained. These optional add-ons include analyst relations, customer case studies, media training, event support and even award programs.

The programs also cover PR, media relations and copywriting in the UK, France and DACH (Germany, Austria and Switzerland), enabling American-headquartered companies to easily extend their marketing activities to new territories and to maximize the return on their marketing dollars.

Hazel Butters, CEO of Prompt Boston, said: “With the fast-paced nature of today’s technology industry, many companies, particularly start-ups, need PR programs that are flexible, scalable and economical. Increasingly we find ourselves working with start-ups and tech companies that have previously been scared away from PR by hefty six-figure fees and teams that seem to consist of a cast of thousands.  Prompt’s ‘First Byte’ packages help our clients to build impactful, results-driven PR programs which remain focused, manageable and affordable.”

Prompt’s ‘First Byte’ PR packaged activities are delivered with full transparency to ensure clear visibility of progress and results. Through this certain and honest approach, Prompt’s specialist teams work as true extensions of clients’ internal PR and marketing teams.

Hazel concluded: “PR is an important component of any business plan or strategy. With Prompt’s packages, companies can reap valuable results and predictable returns on their investments. It’s all too easy for start-ups to regard PR as just another cost, because they aren’t made plainly aware of the tangible benefits PR brings. Others may understand the advantages of PR but feel that hidden costs make it prohibitive for them to adopt. Our start-up packages are exclusively designed for early stage companies; they contain no nasty surprise costs, and are created specifically to help smaller teams harness the power of PR as part of a viable and sustainable business strategy.”

Tammy Kahn Fennell, CEO of MarketMeSuite, a user-friendly social media platform trusted by 30,000 users to organize, prioritize and engage smarter on social media, said: “As a growing software company with commitments in engineering, new product development, customer service, partner strategy and sales, it can be challenging to free up budget and dedicate time for specific media activities. We worked with Prompt when we needed set-price media work because the team could commit to a predictable fee that helped us to plan financially, while prioritizing activities that complemented our immediate sales and growth strategy.”

To learn more about Prompt’s ‘First Byte’ PR packages, visit the website. To receive more information on pricing and package details, please fill out Prompt’s form here.

About Prompt
Prompt is a communications agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specializing in innovative markets including technology, green tech and sustainability, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Prompt Communications has offices and consultants spanning in London, Massachusetts and California. Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Corizon, Dell Compellent, Foviance, Genesys Telecommunications, GenSight, Grouptree, IBM, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide.
www.prompt-communications.com

Media contacts:
Hazel Butters or Jackie Fraser
1 (617) 401-2717
press@prompt-communications.com

Tags: , , , , , , , , , , , , , , ,
Posted in News, Prompt news | Comments Off on Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

 

By

August 7th, 2013

Prompt Boston launches free weekly technology PR workshops

Prompt Boston launches free weekly technology PR workshops

 Advice and insights for New England companies with practical technology PR courses in Kendall Square 

Boston, MA – Prompt Boston, the East Coast office of Prompt Communications, a technology specialist public relations and digital communications agency, has launched free weekly ‘PR and Pizza’ workshop series for New England technology companies, at the Cambridge Innovation Center (CIC).

The workshops offer free ideas and advice to technology marketing professionals and entrepreneurs in start-ups and early-stage ventures to enterprise companies. Workshop topics include messaging, news creation, news distribution and pitching, media and analyst training, social media, PR measurement and ROI.

Each workshop is run by Prompt Boston’s PR, copywriting and social media consultants.

Caroline Egan, social media and content strategist, 360Chestnut said: “As a technology company that is focused on educating consumers on energy-efficient and cost-effective solutions for their homes, we understand the benefits of PR. Being able to join Prompt’s workshops has given us the opportunity to hear about fresh strategies and tactics, and discuss ideas to help us to promote our own services as efficiently as possible.”

Geoff Mamlet, managing director, Cambridge Innovation Center said: “As one of the largest communities of early-stage ventures, start-ups, innovators and entrepreneurs in the world, we welcome community members such as Prompt that are keen to share information and ideas. Knowledge-sharing plays an important role in innovation.”

The one-hour workshops take place each Friday in Kendall Square. Workshops can be reserved on Prompt Boston’s Eventbrite page.

Prompt’s CEO, Hazel Butters, said: “Prompt Boston enjoys being part of this vibrant local community. This series of free workshops helps us to share our knowledge with the community. We want to help technology companies that may lack financial resources, as well as established vendors that are keen to sharpen the marketing and promotion of technology products, services or apps.”

###

Prompt Communications:
Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Founded in 2002, Prompt Communications has offices in London and US offices in Cambridge, Massachusetts and San Francisco, California. www.prompt-communications.com

Tags: , , , , , , , , , ,
Posted in News, Prompt news | Comments Off on Prompt Boston launches free weekly technology PR workshops

 

By

May 29th, 2013

Prompt Communications wins Equiso public relations account

Prompt Communications wins Equiso public relations account

Prompt Boston to lead US media relations campaign for maker of streaming, gaming and browsing SmartTV Stick

CAMBRIDGE, Mass. – Prompt Boston, the Massachusetts office of Prompt Communications, a public relations and digital communications agency specializing in innovative markets including high-technology and green-tech, has won a new contract with Equiso, the developer of the SmartTV Stick.

Equiso’s SmartTV Stick transforms televisions, screens and projectors into web-connected Android 4.0 devices with access to a range of popular media channels and apps, including HBO Go, Hulu, Netflix, Crackle and Vudu. Along with streaming movies, TV shows and sports, the low-cost ($78), high-quality stick gives users unrestricted access to the Google Play store, with 500,000 games and apps.

EquisoThe company is headquartered in Cambridge, Massachusetts. Its SmartTV Stick was launched via a Kickstarter project which received the support of nearly 3,000 backers, who collectively more than doubled the company’s initial $100,000 goal.

Prompt is a digital PR consultancy with offices in Boston, London and San Francisco. With extensive experience in high-tech, including applications, services, software and hardware, Prompt has worked with start-ups to global software and technology companies including Oracle Corporation, Capgemini and IBM.

Prompt Prompt will work to increase recognition of Equiso as the company distributes its SmartTV Stick online and increases its presence with retailers. Working with Equiso’s management team, Prompt will drive a targeted PR campaign based on media outreach and analyst relations to support and demonstrate Equiso’s sales, market position and thought leadership.

Adam McBride, CEO of Equiso, said: “Prompt’s proven record of successfully working with high-tech start-ups, coupled with its Cambridge-based office that allows for desk-next-door communications, made selecting a PR firm an easy choice. Consumers across the US are looking to cut the cable cord, and the momentum we are seeing is testimony to that. With Prompt’s PR strategy, we hope to continue reaching new audiences while transforming the future of streaming, gaming and browsing.”

Hazel Butters, CEO of Prompt, said: “Equiso has a fascinating Kickstarter background, a talented management team, and a strong, relevant product. Consumers want to access apps, the internet and new programs over their TVs – the dumb TV’s days are numbered. Equiso’s SmartTV Stick gives consumers an affordable alternative without any extra cable boxes or cords. Prompt is looking forward to driving media recognition and consumer awareness around such an innovative product.”

About Equiso
Equiso.com, Inc. is an innovator of digital media platforms that leverage the convergence of internet and entertainment. Its flagship product, the Equiso SmartTV Stick transforms televisions, screens and projectors into fully-featured web-connected Android devices with access to media channels and apps including Crackle, HBO Go, Hulu, Netflix and Vudu. The device gives users full access to the Google Play store and its 500,000 games and apps, while the affordable and intuitive open platform accelerates consumer adoption of new media by lowering barriers to access. www.equiso.com

About Prompt Communications
Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets including technology and healthcare, Prompt helps clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer programs. Founded in 2002, Prompt Communications has US offices in Cambridge, Massachusetts and San Francisco, California and European offices in London. Prompt’s experience includes Adeptra, Adobe Systems Incorporated, Aperture, Corizon, Dell|Compellent, Foviance, Genesys Telecommunications, IBM, Integralis, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide. www.prompt-communications.com

Tags: , , , , , , , , , , , , ,
Posted in Boston, Media Relations, News, PR Practices, Prompt news, Technology | Comments Off on Prompt Communications wins Equiso public relations account

 

By

March 4th, 2013

Prompt Communications wins Ipswitch File Transfer international PR account

Prompt Communications wins Ipswitch File Transfer international PR account

 – Specialist comms agency to drive international PR programme for leading secure managed file transfer & B2Bi solutions provider –

 Prompt Communications, a PR and communications agency specialising in innovative markets including sustainability, technology and healthcare with offices in Boston, San Francisco and London, has been selected by Ipswitch File Transfer to lead its international media outreach programme.

With offices across the globe, Ipswitch File Transfer offers secure managed file transfer solutions that are enterprise-class, user friendly and easily implemented.  The company’s solutions address needs from person-to-person transfer through to enterprise-wide B2B integration, giving corporate users and businesses security and safety of information.

The company’s provides file transfer solutions to support the range of organizations’ requirements including basic file transfer capabilities (WS_FTP), end-to-end Managed File Transfer (MOVEit ), and a B2Bi MFT platform to support sophisticated workflows, integration with systems and applications and data translation. 

Ipswitch File TransferSophie Pellissier, director, International Marketing for Ipswitch File Transfer said: “We are a leading player in the secure file transfer and secure collaboration market, with over two decades of experience in providing B2Bi solutions.  We’re looking forward to working with a team that understands our business and our customers’ needs. Prompt will promote our media relations campaign and advise on how to maximise our editorial opportunities in order to further build our brand reputation and thought leadership across the international markets. We look forward to seeing our international programme of thought leadership evolve and expand.”

Prompt Communications CEO Hazel Butters said: “We’re excited to be working alongside Ipswitch File Transfer to support the company’s continued growth across the globe.  There’s a growing demand for secure, professional, business-orientated file transfer platforms as businesses operate across multiple sites and time zones, so we are looking forward to spreading Ipswitch File Transfer’s core messaging to an international audience. No modern organisation can risk the exposure of critical files falling into the wrong hands, and we are delighted to be working with a company that places such emphasis on the safety and security of business data.”

Tags: , , , , , , , ,
Posted in Boston, London, News, PR Practices, Prompt locations, Prompt news, Technology, UK press | Comments Off on Prompt Communications wins Ipswitch File Transfer international PR account

 

By

December 5th, 2012

PromptBoston

Prompt survey: Why do consumers favor Apple over Microsoft? And is the computer mouse heading for extinction?

Prompt survey: Why do consumers favor Apple over Microsoft? And is the computer mouse heading for extinction?

Mobile device survey finds Apple iPad 2, iPad mini and iPhone 5 rank above competing devices from Amazon, Google, Microsoft and Samsung, while the mouse is alive and well

5 December 2012 – Prompt Communications, a transatlantic copywriting, PR and social digital communications agency, has conducted a survey of consumers to unveil opinions of mobile devices, brands, computer mice and Windows 8.

The survey, conducted online and in-person, asked consumers which brands they preferred, which brands they considered to be the most ‘innovative’, and which products they thought were the most exciting launches of 2012. Respondents were given the opportunity to provide opinions on product features, their personal tablet wish-list, and the future of the mouse.

Apple was named as the most popular and innovative technology company, beating industry rivals Amazon, Google, Microsoft and Samsung, with 40% of respondents naming Apple’s iPad 2, iPad mini or the iPhone 5 as the most exciting launch of 2012. Apple was followed by Samsung, with almost a fifth of respondents (18%) voting for its Galaxy S3 or Galaxy Note, followed by 14% in favor of Microsoft’s new Surface tablets.

When told they could “ask Santa for one tablet-like device for Christmas”, 40% said they would put an Apple iPad on their list, 18% opted for a Microsoft Surface; 15% chose an Apple iPad mini, and just 6% said they’d ask Santa for a Google Nexus. On the topic of the computer mouse and whether it is heading for extinction, a surprising 69% said that they didn’t think it was, although a third of respondents (29%) did believe the mouse was living on borrowed time.

The survey also asked consumers to score Apple and Microsoft in a range of categories spanning products, services and reputation, and found:

  • In retail Apple ranked highest against Microsoft thanks to its App Store with 96% of consumers choosing Apple, compared to just 4% of users selecting Microsoft
  • In marketing Apple scored 93% against Microsoft’s 7%
  • For hardware design 78% chose Apple compared to just over a fifth (22%) opting for Microsoft
  • For operating systems, 62% of consumers said Apple’s OS was best, with 38% voting for Microsoft
  • In usability 60% of consumers preferred the Apple, compared to Microsoft’s 40%
  • However, Microsoft was favored over Apple when it came to corporate compatibility with 77% of respondents preferring Microsoft devices for ‘business use’.   

When asked about Microsoft’s new Windows 8 launch, around two-thirds (61%) said it was “just another ordinary Windows update”, while almost a quarter of respondents said it was “a big fuss about nothing”. However, 15% did say they thought the launch was “revolutionary”.

The device market looks set to swell further through fresh partnerships, such as that recently forged by Google and Samsung. Apple may have 100 million tablets on the market today, but it’s estimated that by the end of 2014 Android shipments will exceed that of iOS devices. With further market complexity, any resulting buyer confusion could mean a black mark not only for one vendor, but for an OS, or the market itself.

Hazel Butters, CEO of Prompt, said: “In the tablet and smartphone market, companies are constantly looking for ways to become more innovative and to aggressively increase their market share. Meanwhile consumers are becoming increasingly aware of what products are available and the features they are looking for, while gaining a deeper understanding of comparable benefits. A responsibility lies with vendors to be clearer about specs, features and benefits, and to help consumers to navigate the maze of new mobile devices. Clarity, common English and transparency are crucial.”

Hazel concluded: “The one thing that surprises me is that more people didn’t say that the mouse is headed for extinction. Perhaps computer users have an emotional attachment – personally I work at a touchscreen computer, a laptop with a touchpad, a tablet and a smartphone – all without a mouse in sight. But I still carry one around in my handbag – perhaps I’m just sentimental.”

Would you like to weigh in with your own opinions? We’d love to hear them, and the survey is still open. Please click here to share views on tablets, mice and your holiday wish-list.

Tags: , , , , , ,
Posted in News, Prompt news | Comments Off on Prompt survey: Why do consumers favor Apple over Microsoft? And is the computer mouse heading for extinction?

 

By

October 10th, 2012

PromptBoston

Prompt Communications wins Crimson Hexagon UK PR account

Prompt Communications wins Crimson Hexagon UK PR account

– Prompt to drive UK media relations and copywriting for social media platform based on patented technology originally developed at Harvard University –

London, UK and Boston, MA – 10 October 2012 – Prompt Communications, a digital communications agency with offices in Boston, San Francisco and London, has been appointed by Crimson Hexagon as its UK public relations firm.

Under the new contract, Prompt will work on targeted media relations, opinion placement and securing editorial opportunities to support Crimson Hexagon’s sales to B2C and B2B marketers, data specialists and business strategists. Prompt will work on campaigns targeting marketing, business, retail, and consumer publications.

With offices in Boston and London, Crimson Hexagon provides big data analysis software that delivers business intelligence derived from social media and other data sources to global organisations including Microsoft, Starbucks and the United Nations. Crimson Hexagon was named one of the ‘Top Ten Most Innovative Web Companies’ by Fast Company, along with Twitter, and Google.

The technology behind Crimson Hexagon’s ForSight™ platform, was originally developed at Harvard University’s Institute for Quantitative Social Science and is supported by an intelligent, customisable algorithm. The ForSight platform surpasses traditional social media monitoring software by relying on a unique combination of human judgment and computer scalability. The platform currently holds an estimated 175 billion social media posts in its database, and adds an additional 1 billion posts to its database every two days.

Wayne St. Amand, VP of Marketing for Crimson Hexagon, said: “With our growing international presence, we needed a communications agency that had experience in working with US-headquartered companies that are ramping up in the UK and Europe. Prompt was the perfect fit. We’re familiar with some of the team members and how capable they are, and we know that they will give us the drive, expertise and momentum to support our UK sales efforts.”

Prompt Communications is a digital public relations consultancy with industry expertise in the technology industry since its founding in 2002. It has worked with clients such as Dell Compellent and Oracle Corporation, as well as a number of early-stage technology companies.

Hazel Butters, CEO of Prompt Communications, said: “Crimson Hexagon’s ForSight platform is a brilliant piece of technology that analyses a phenomenal volume of social media data. As a result, the company is seeing a real demand for its platform and we’re excited to support the sales efforts and to demonstrate the need for organisations to understand social sentiment, and to apply it to business strategy.”

About Crimson Hexagon, Inc.
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from big data sources like social media and other data types for global corporations. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: CBS Films, Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon blog: http://www.crimsonhexagon.com/blog/.

About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with offices in London, Boston and San Francisco. Prompt offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of technology with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility needed to achieve their business objectives. www.prompt-communications.com

Tags: , , , , , , , , , , , , ,
Posted in Copywriting, London, Media, News, Prompt locations, Prompt news, Technology | Comments Off on Prompt Communications wins Crimson Hexagon UK PR account

 

By

August 9th, 2012

PromptBoston

Prompt appointed by innovative design strategy company The Big Studio

Prompt appointed by innovative design strategy company The Big Studio

The Big Studio has appointed Prompt Communications to conduct its US public and media relations programs. Prompt will work on a highly focused media outreach campaign, as well as delivering content creation pipelines for targeted social media platforms.

Prompt Communications wins account with The Big StudioHeadquartered in Cambridge, MA, The Big Studio provides digital, web and mobile technology solutions for retail, finance and service companies, including Fortune 500 businesses keen to connect business goals with customer needs. The Big Studio does this through untraditional, inventive techniques, ranging from comprehensive research methods to hand-picked innovation teams for each project.

Founded in 2009 by Robert Gauvin and Michael Tuccinard, The Big Studio is a team of talented, experienced professionals that includes behavioral economists, social strategists and concept designers. Together they generate fresh ideas through tactics including role-playing, continuous sketching, in person interviews, co-location and customer behavior analyses.

Robert Gauvin, The Big Studio’s co-founder, said: “We searched for a public relations firm that would understand the style of innovative, outside-of-the-box services we offer, and after high-quality recommendations, we found our solution with Prompt. This team is collaborative and eager to grasp the concept of design-thinking, even hosting numerous face-to-face brainstorm sessions itself. We’re confident that its experience in technology, along with its professionalism and enthusiasm, will help The Big Studio to deliver its message of true innovation.”

Prompt is a digital public relations consultancy with offices in London, Boston and San Francisco. The company has gained enviable experience in the technology industry since its founding in 2002, working with clients such as Dell Compellent and Oracle Corporation, as well as many emerging technology companies.

Hazel Butters, CEO of Prompt Communications, said: “The Big Studio breaks every traditional stereotype attached to design technology and offers unparalleled services to help businesses connect with their customers. With both Prompt Boston and The Big Studio based in the Cambridge technology community, we are thrilled to be working alongside the company’s founders, who each stem from fascinating backgrounds. Through Prompt’s transparent media outreach approach, The Big Studio’s ground-breaking digital solutions will gain the public awareness they deserve.”

About The Big Studio
The Big Studio works with companies striving to use digital, web and mobile technologies to generate fresh ideas, drive product innovation and meet business goals to connect more effectively with their employees, customers and other stakeholders. Its clients include retail, finance and service companies, including Fortune 500 businesses. For more information, please visit www.thebig-studio.com

About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with offices in London, Boston and San Francisco. Prompt offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of technology with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility needed to achieve their business objectives.  www.prompt-communications.com

Media Contact:
Prompt Communications
Jessica Branco
Tel: 617-401-2715 / +44 208 996 1650
press@prompt-communications.com

Tags: , , , , , , , , ,
Posted in Boston, News, Prompt locations, Prompt news | Comments Off on Prompt appointed by innovative design strategy company The Big Studio

 

By

June 19th, 2012

PromptBoston

Prompt wins account with product cost management company, aPriori

Prompt wins account with product cost management company, aPriori

Prompt Communications has been appointed by aPriori to conduct European public and media relations, including the UK, Germany, Austria, Switzerland (DACH), and France regions. Prompt will work on a highly focused media outreach for the company. Prompt Communications wins account with aPriori

aPriori, located in Concord, Massachusetts, develops and markets cost management software that aims to reduce the costs of products both post- and pre-production. aPriori’s management team brings experience and expertise from top manufacturing and technology companies.

Founded in 2003, aPriori Product Cost Management software platform, the first solution of its kind, allows companies to maximize savings throughout the development and manufacturing stages. The software provides real-time product cost assessments, which enables discrete manufacturers and product companies to make informed decisions that can assist in driving down product costs. With world class manufacturing corporations as customers, aPriori helps its customers stay on budget and reduce excess spending.

aPriori provides companies with software that not only reduces costs but requires minimal training to become proficient. The software is designed to help employees in engineering, manufacturing, purchasing, and project management positions make informed design decisions before spending in the production phases. With minimal training time, quick decisions can be made immediately.

Rick Burke, VP of Marketing for aPriori, said: “We are focused and strategic at aPriori, we were looking for a public relations company that would match our personality. Prompt is able to accommodate our needs and meet our goals. Prompt will be targeting relevant media audiences, focusing on a very specific range of media in the European region. Prompt has an outstanding track record with technology driven businesses, and I believe aPriori and Prompt will be able to work together seamlessly and effectively.”

Prompt is a digital PR communications consultancy with offices in London as well as in the United States in both Boston and San Francisco. The company has gained experience in the technology industry since its founding in 2002. Prompt’s PR, copywriting and marketing initiatives are in demand with clients such as Dell Compellent and Oracle Corporation, as well as with many emerging and early stage technology companies seeking to build brand recognition and increase sales.

Hazel Butters, CEO of Prompt Communications, said: “aPriori is a unique company that provides a high quality product with fantastic practicalities. Prompt is excited to work with such a focused group of people and bring aPriori to an audience that will undoubtedly benefit from its products. aPriori is a cutting-edge organization that is sure to help the manufacturing business overcome obstacles is has not been able to conquer in the past”.

About aPriori
aPriori software and services generate hard-dollar product cost savings for discrete manufacturing and product innovation companies. Using aPriori’s real-time product cost assessments, employees in engineering, sourcing and manufacturing make more-informed decisions that drive costs out of products pre- and post-production. With aPriori, manufacturers launch products at cost targets, maximize savings in re-work projects and never overpay for sourced parts. www.apriori.com

About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt Communications offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. www.prompt-communications.com

Media Contact:
Prompt Communications
Brooke Wenrick
Tel: 617-401-2717 / +44 208 996 1650
press@prompt-communications.com

Tags: , , , , , , , , , , , , ,
Posted in Boston, London, News, Prompt locations, Prompt news | Comments Off on Prompt wins account with product cost management company, aPriori