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August 29th, 2013

Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

Customizable service bundles also offer ‘add-on’ options for rapid response to market opportunities

Boston, MA – August 28, 2013 – Prompt Boston has launched a range of PR, marketing, content creation and social media service packages designed specifically to benefit technology start-ups. Prompt’s ‘First Byte’ packages support key business activities that promote thought leadership, media relations and content creation. Nicknamed ‘Megabyte’,‘Gigabyte’,‘Terabyte’ and ‘Petabyte’, each scale of package also offers add-on options through a ‘Byte Size’ menu, enabling companies to respond easily to sales and growth-related opportunities, or swiftly trigger specific activities when most benefit can be gained. These optional add-ons include analyst relations, customer case studies, media training, event support and even award programs.

The programs also cover PR, media relations and copywriting in the UK, France and DACH (Germany, Austria and Switzerland), enabling American-headquartered companies to easily extend their marketing activities to new territories and to maximize the return on their marketing dollars.

Hazel Butters, CEO of Prompt Boston, said: “With the fast-paced nature of today’s technology industry, many companies, particularly start-ups, need PR programs that are flexible, scalable and economical. Increasingly we find ourselves working with start-ups and tech companies that have previously been scared away from PR by hefty six-figure fees and teams that seem to consist of a cast of thousands.  Prompt’s ‘First Byte’ packages help our clients to build impactful, results-driven PR programs which remain focused, manageable and affordable.”

Prompt’s ‘First Byte’ PR packaged activities are delivered with full transparency to ensure clear visibility of progress and results. Through this certain and honest approach, Prompt’s specialist teams work as true extensions of clients’ internal PR and marketing teams.

Hazel concluded: “PR is an important component of any business plan or strategy. With Prompt’s packages, companies can reap valuable results and predictable returns on their investments. It’s all too easy for start-ups to regard PR as just another cost, because they aren’t made plainly aware of the tangible benefits PR brings. Others may understand the advantages of PR but feel that hidden costs make it prohibitive for them to adopt. Our start-up packages are exclusively designed for early stage companies; they contain no nasty surprise costs, and are created specifically to help smaller teams harness the power of PR as part of a viable and sustainable business strategy.”

Tammy Kahn Fennell, CEO of MarketMeSuite, a user-friendly social media platform trusted by 30,000 users to organize, prioritize and engage smarter on social media, said: “As a growing software company with commitments in engineering, new product development, customer service, partner strategy and sales, it can be challenging to free up budget and dedicate time for specific media activities. We worked with Prompt when we needed set-price media work because the team could commit to a predictable fee that helped us to plan financially, while prioritizing activities that complemented our immediate sales and growth strategy.”

To learn more about Prompt’s ‘First Byte’ PR packages, visit the website. To receive more information on pricing and package details, please fill out Prompt’s form here.

About Prompt
Prompt is a communications agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specializing in innovative markets including technology, green tech and sustainability, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Prompt Communications has offices and consultants spanning in London, Massachusetts and California. Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Corizon, Dell Compellent, Foviance, Genesys Telecommunications, GenSight, Grouptree, IBM, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide.
www.prompt-communications.com

Media contacts:
Hazel Butters or Jackie Fraser
1 (617) 401-2717
press@prompt-communications.com

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