By PromptBoston

September 10th, 2013

aPriori signs new European PR contract with Prompt

aPriori signs new European PR contract with Prompt

International agency to continue to drive European media relations for PCM innovator

10 September 2013 – Prompt has been appointed by enterprise product cost management software specialist aPriori to run targeted 2014 European media campaigns covering Britain, France and DACH (Germany, Switzerland and Austria).

Headquartered in Concord, Massachusetts, aPriori develops and markets enterprise product cost management software to reduce the costs of products both post- and pre-production. aPriori Product Cost Management software platform is the first solution of its kind that allows companies to maximize savings throughout the development and manufacturing stages. The software provides real-time product cost assessments, enabling discrete manufacturers and product companies to make informed decisions to drive down product costs. aPriori helps world class manufacturing corporations stay on budget and reduce excess spending. The company recently announced $6 million in additional funding on the back of a record financial year which included annual revenue growth of 84% and a 62% increase in customers alongside a fifth year of 90% customer renewals.

Rick Burke, VP of Marketing for aPriori, said: “In Prompt we feel we have found a public relations company that matches our own personality. Together we are goal focused and strategic, targeting relevant media audiences in key territories, and concentrating on very specific markets. Prompt has understood our ambitions to produce some excellent and metric-based results to date including opinion pieces, interviews and coverage in core automobile, aerospace and manufacturing press. We now look forward to continuing our momentum, press coverage and sales-focused PR activities in 2014.”

Prompt is a PR consultancy that has gained significant experience in the technology industry with PR, copywriting and marketing clients from early stage technology companies to global organisations such as Dell and Oracle Corporation. The company also offers early stage companies an introduction to PR with packaged services called ‘First Byte’ with sales-focused, ‘no surprises’ PR, thought leadership, media coverage and sales-related content.

Hazel Butters, CEO, Prompt said: “aPriori is a unique company that provides a high quality product with huge value for any businesses looking for an innovative way to make more informed manufacturing and sourcing decisions that drive significant cost out of products. Rick and his team are great to work with – and they’re incredibly focused, providing our team with the goals and objectives essential for effective, results-driven PR. We very much look forward to continuing our work with aPriori into 2014.”

About aPriori
aPriori software and services generate hard-dollar product cost savings for discrete manufacturing and product innovation companies. Using aPriori’s real-time product cost assessments, employees in engineering, sourcing and manufacturing make more-informed decisions that drive costs out of products pre- and post-production. With aPriori, manufacturers launch products at cost targets, maximize savings in re-work projects and never overpay for sourced parts.
www.apriori.com

About Prompt Communications

Founded in January 2002, Prompt Communications is a communications agency with European offices in London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt Communications offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders.
www.prompt-communications.com

Media Contact:
Jackie Fraser | Prompt
Tel: +44 845 053 9121 | +1 617 401 2717
press@prompt-communications.com

By PromptBoston

June 19th, 2012

Prompt wins account with product cost management company, aPriori

Prompt wins account with product cost management company, aPriori

Prompt Communications has been appointed by aPriori to conduct European public and media relations, including the UK, Germany, Austria, Switzerland (DACH), and France regions. Prompt will work on a highly focused media outreach for the company.

aPriori, located in Concord, Massachusetts, develops and markets cost management software that aims to reduce the costs of products both post- and pre-production. aPriori’s management team brings experience and expertise from top manufacturing and technology companies.

Founded in 2003, aPriori Product Cost Management software platform, the first solution of its kind, allows companies to maximize savings throughout the development and manufacturing stages. The software provides real-time product cost assessments, which enables discrete manufacturers and product companies to make informed decisions that can assist in driving down product costs. With world class manufacturing corporations as customers, aPriori helps its customers stay on budget and reduce excess spending.

aPriori provides companies with software that not only reduces costs but requires minimal training to become proficient. The software is designed to help employees in engineering, manufacturing, purchasing, and project management positions make informed design decisions before spending in the production phases. With minimal training time, quick decisions can be made immediately.

Rick Burke, VP of Marketing for aPriori, said: “We are focused and strategic at aPriori, we were looking for a public relations company that would match our personality. Prompt is able to accommodate our needs and meet our goals. Prompt will be targeting relevant media audiences, focusing on a very specific range of media in the European region. Prompt has an outstanding track record with technology driven businesses, and I believe aPriori and Prompt will be able to work together seamlessly and effectively.”

Prompt is a digital PR communications consultancy with offices in London as well as in the United States in both Boston and San Francisco. The company has gained experience in the technology industry since its founding in 2002. Prompt’s PR, copywriting and marketing initiatives are in demand with clients such as Dell Compellent and Oracle Corporation, as well as with many emerging and early stage technology companies seeking to build brand recognition and increase sales.

Hazel Butters, CEO of Prompt Communications, said: “aPriori is a unique company that provides a high quality product with fantastic practicalities. Prompt is excited to work with such a focused group of people and bring aPriori to an audience that will undoubtedly benefit from its products. aPriori is a cutting-edge organization that is sure to help the manufacturing business overcome obstacles is has not been able to conquer in the past”.

About aPriori
aPriori software and services generate hard-dollar product cost savings for discrete manufacturing and product innovation companies. Using aPriori’s real-time product cost assessments, employees in engineering, sourcing and manufacturing make more-informed decisions that drive costs out of products pre- and post-production. With aPriori, manufacturers launch products at cost targets, maximize savings in re-work projects and never overpay for sourced parts. www.apriori.com

About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt Communications offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. www.prompt-communications.com

Media Contact:
Prompt Communications
Brooke Wenrick
Tel: 617-401-2717 / +44 208 996 1650
press@prompt-communications.com