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July 12th, 2013

Results are in: The most creative way to ‘connect the lots’ between CIC buildings is..

Results are in: The most creative way to ‘connect the lots’ between CIC buildings is..

As we mentioned in one of our earlier blog posts, the Cambridge Innovation Center (CIC), our Prompt Boston home, has expanded and we’ve made the move from One Broadway to 101 Main Street. As a technology PR firm, CIC is an ideal setting to work in, with hundreds of start-ups and technology-focused companies.

While getting settled into our new office building on 101 Main Street, and frequently traveling the 200 paces between both buildings, we asked our readers to share some of their creative solutions for connecting the two CIC buildings.

CIC is filled to the brim with innovators. So the great responses we received were no surprise. Some of the best #CICWalkway replies we saw were:

– Rebecca wanted to sail through the skies with a Tramway, ‘a la Roosevelt Island’
– B-Social Law was also looking for a view, wanting to turn the well-known CIC British phone booths into ‘ski gondolas’, and also suggested Pteronodon Flyers ride for a dinosaur-themed thrill
– Geoff Mamlet, a Harry Potter enthusiast, suggested the magic of floo powder
– Mitchell Bragg suggested sled dogs during the Boston winter and then magic carpets in the warmer months

CIC Phone boothAfter much deliberation, the Prompt Boston office has made its final choice. The winner of some great local eats from our two favorite establishments on our walk between buildings – Dunkin Donuts or Firebrand Saints – is B-Social Law!

We had an office-wide secret ballot to vote for the winner. With London counterparts, and an urge to soar (plus we could make phone calls at the same time!), we couldn’t resist the idea of hopping into a phone booth ski lift to get from our office to CIC’s Venture Café. A huge thanks goes out to everybody who had some fun with us, and we look forward to hearing more of your thoughts as we settle into our new home.

B-Social Law – claim your prize today! Reach out to us via  Twitter, Facebookemail or phone at (617)-401-2717! 

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Posted in Boston, Prompt locations, Technology | Comments Off on Results are in: The most creative way to ‘connect the lots’ between CIC buildings is..



July 1st, 2013

Boston technology PR team ponders: How to ‘connect the lots’ at CIC …

Boston technology PR team ponders: How to ‘connect the lots’ at CIC …

Cambridge Innovation Center has recently expanded its business location, One Broadway, to a new building on 101 Main Street, just around the corner.

The technology PR team at Prompt Boston used to be based in the old building at One Broadway, but we can’t resist the lure of a new, shiny building, not to mention an amazing 14th-floor view of the Boston skyline and the Charles River (see below).  Plus, we’ll be back in close proximity to some of the amazingly talented individuals and brilliant companies that we got to know while they were based in our old building.

Boston view

Earlier this week, while we were making the increasingly frequent trip between One Broadway to 101 Broadway, we got to thinking: seeing that the CIC community is all about innovation, what are the most innovative ways that the two buildings could be connected? Zipline? Secret underground passageway?

We’re open to suggestions, and the person who comes up with the most fun suggestion wins a $50 voucher to one of the eateries* we pass on our Broadway-101 commute (I say commute, it’s about 200 paces). You can add your suggestion to our Facebook page, or tweet it to us at @PromptBoston with the hashtag #CICwalkway.

* So that’s Dunkin Donuts or Firebrand Saints!

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Posted in Boston, Prompt locations | 2 Comments »



June 26th, 2013

Prompt Boston launches weekend WordPress training courses

Prompt Boston launches weekend WordPress training courses

Here at Prompt Communications, we like writing, blogging and writing about blogging. Of course, when it comes to blogging, you have one important decision to make: which platform to use. We have a leaning towards WordPress, which has really come a long way since the days when it was a merely a basic blogging platform – now it’s a kick-something (we’re sure you can think of the word) content management system behind tens of millions of web pages.

As a technology PR firm we find that an increasing number of our clients agree with us, and WordPress is being used by a large number of companies – small or large –  to host blogs, websites, and more.

We’re spoilt to have our very own WordPress developer, Malachy (aka ‘Max’) McConnell, who really appreciates and understands the PHP lurking behind WordPress, and is eager to pass on his knowledge.

Whatsmore, Max will be paying a visit to Boston very soon to help us launch the Boston-based version of our ‘(Successfully) Wrestle with WordPress over a weekend‘ course. Having mastered the workshop at our London offices, Max will offer Boston attendees the know-how needed to utilize the site seamlessly from the ground up, over the course of two short days.

Why should your company learn WordPress? A few reasons include: ease of use, SEO enhancement, seamless social media integration, new media sharing, improved security, and the ever-convenient post scheduling.

Interested in learning how to improve your busniness’ web presence? Join Max for the ‘(Successfully) Wrestle with WordPress over a weekend‘at the Cambridge Innovation Center in Cambridge, MA on July 13-14 or July 20-21. Limimted tickets are available via the Prompt Communications website or Eventbrite

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May 29th, 2013

Prompt Communications wins Equiso public relations account

Prompt Communications wins Equiso public relations account

Prompt Boston to lead US media relations campaign for maker of streaming, gaming and browsing SmartTV Stick

CAMBRIDGE, Mass. – Prompt Boston, the Massachusetts office of Prompt Communications, a public relations and digital communications agency specializing in innovative markets including high-technology and green-tech, has won a new contract with Equiso, the developer of the SmartTV Stick.

Equiso’s SmartTV Stick transforms televisions, screens and projectors into web-connected Android 4.0 devices with access to a range of popular media channels and apps, including HBO Go, Hulu, Netflix, Crackle and Vudu. Along with streaming movies, TV shows and sports, the low-cost ($78), high-quality stick gives users unrestricted access to the Google Play store, with 500,000 games and apps.

EquisoThe company is headquartered in Cambridge, Massachusetts. Its SmartTV Stick was launched via a Kickstarter project which received the support of nearly 3,000 backers, who collectively more than doubled the company’s initial $100,000 goal.

Prompt is a digital PR consultancy with offices in Boston, London and San Francisco. With extensive experience in high-tech, including applications, services, software and hardware, Prompt has worked with start-ups to global software and technology companies including Oracle Corporation, Capgemini and IBM.

Prompt Prompt will work to increase recognition of Equiso as the company distributes its SmartTV Stick online and increases its presence with retailers. Working with Equiso’s management team, Prompt will drive a targeted PR campaign based on media outreach and analyst relations to support and demonstrate Equiso’s sales, market position and thought leadership.

Adam McBride, CEO of Equiso, said: “Prompt’s proven record of successfully working with high-tech start-ups, coupled with its Cambridge-based office that allows for desk-next-door communications, made selecting a PR firm an easy choice. Consumers across the US are looking to cut the cable cord, and the momentum we are seeing is testimony to that. With Prompt’s PR strategy, we hope to continue reaching new audiences while transforming the future of streaming, gaming and browsing.”

Hazel Butters, CEO of Prompt, said: “Equiso has a fascinating Kickstarter background, a talented management team, and a strong, relevant product. Consumers want to access apps, the internet and new programs over their TVs – the dumb TV’s days are numbered. Equiso’s SmartTV Stick gives consumers an affordable alternative without any extra cable boxes or cords. Prompt is looking forward to driving media recognition and consumer awareness around such an innovative product.”

About Equiso
Equiso.com, Inc. is an innovator of digital media platforms that leverage the convergence of internet and entertainment. Its flagship product, the Equiso SmartTV Stick transforms televisions, screens and projectors into fully-featured web-connected Android devices with access to media channels and apps including Crackle, HBO Go, Hulu, Netflix and Vudu. The device gives users full access to the Google Play store and its 500,000 games and apps, while the affordable and intuitive open platform accelerates consumer adoption of new media by lowering barriers to access. www.equiso.com

About Prompt Communications
Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets including technology and healthcare, Prompt helps clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer programs. Founded in 2002, Prompt Communications has US offices in Cambridge, Massachusetts and San Francisco, California and European offices in London. Prompt’s experience includes Adeptra, Adobe Systems Incorporated, Aperture, Corizon, Dell|Compellent, Foviance, Genesys Telecommunications, IBM, Integralis, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide. www.prompt-communications.com

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Posted in Boston, Media Relations, News, PR Practices, Prompt news, Technology | Comments Off on Prompt Communications wins Equiso public relations account



May 16th, 2013

Pitch it perfectly with Prompt: Come visit us at CIC’s Venture Café Office Hours

Pitch it perfectly with Prompt: Come visit us at CIC’s Venture Café Office Hours

Venture CafeAre you looking to spark genuine, valuable, press interest and conversation around your technology product, app or service? It’s certainly not an easy task, but we’re here to help.

On Thursday, May 23, 2013 Prompt Communications will be hosting ‘Office Hours’ at the Cambridge Innovation Center’s Venture Café event, from 5:30pm to 7:30pm. We’ll be ready to discuss what you need to do to gain the media and audience visibility that your company deserves. Come along for a 20-minute tech PR consulting session with Prompt CEO Hazel Butters and get to grips with the objectives, strategies, and tactics that work best for catching the eyes of the press.

With years of experience in the technology sector, Prompt consultants know how to perfectly tailor your PR approach to garner the best results. Are you struggling to identify your target audience? No problem. Would you like to ramp up your core messaging? We’ve got you covered. Simply don’t know where to start? We’ll help you take those first steps.

After just 20 minutes you will walk away with valuable resources from our very own tech PR toolkit, which you can then customize to fit your exact PR needs. Please come equipped with any and all questions you can think of – we can’t wait to answer them!

To put us on your calendar or to learn more information about the Prompt Communications office hours, please visit the Venture Café website.

*This event will take place at the Venture Café, located at the Cambridge Innovation Center, One Broadway, 4th Floor. Visitors must comply with Venture Cafe attendance policies (see http://bit.ly/vc-credo for more details).

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May 3rd, 2013

Innovation Nation: Celebrating a proud pioneering tradition

Innovation Nation: Celebrating a proud pioneering tradition

Massachusetts, and the twin cities of Boston and Cambridge in particular, has been a thriving hotbed of innovation and pioneering spirit since its very foundation. From Harvard intellectuals to ground-breaking glass and ink industrialists, from the earliest computing visionaries to modern green tech and life science visionaries, innovation has always been second nature in this part of the world.

To celebrate the vibrancy, optimism and can-do determination of business and individuals that still thrives in the area today, Prompt Communications has decided to produce a series of short videos showcasing the rich talents of start-ups operating out of the Cambridge Innovation Center.

We’re interviewing truly inspiring, innovative businesses at CIC, and can’t wait to share the passion and enthusiasm they have for their products and markets with you. We’ll reveal what makes the people behind these organizations tick, what fuels their ideas, and how they became so ambitious and driven to succeed.

Join us as we showcase our nation’s greatest innovations, and celebrate the proud pioneering spirit of some of the most exciting businesses in operation today.

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January 15th, 2013

Why your business should hire a Cambridge teenager in 2013

Why your business should hire a Cambridge teenager in 2013

Here at Prompt we’re all big fans of innovation, of being active in our community, and of all the opportunities that are created when innovation and communities come together.

Yours truly with Dr. Jeffrey Young and Cambridge City's Mayor Henrietta Davis

Yours truly with Dr. Jeffrey Young and Cambridge City’s Mayor Henrietta Davis

At our @PromptBoston office, overlooking the Boston skyline from the inspiring Cambridge Innovation Center, being part of a community expands beyond the scope of our own building to the broader Cambridge community. This manifests itself in many ways, one of which includes our support of Cambridge youth projects, including the Cambridge Challenge. This multi-year initiative led by the Cambridge Chamber of Commerce’s Community Outreach Committee, brings businesses and youth together. Just last week we were invited by the Cambridge Challenge to a guest reception, where we were able to meet Cambridge City’s Mayor Henrietta Davis, as well as Cambridge Schools Superintendent Dr. Jeffrey Young.

CIC’s Tim Rowe greeted everyone at the event, including companies and organizations like us that had recruited Cambridge teenagers over the previous year, as well as representatives from the Cambridge Chamber of Commerce. Tim then introduced Mayor Davis who explained how being introduced to business at an early age – particularly in Cambridge’s hotbed of science, technology, engineering and mathematics – can really give teenagers a feel for what is possible in life. The Mayor’s comments were complemented by thoughts from Jeffrey Young who talked about the immeasurable gains for youngsters participating in programs such as the Cambridge Challenge, as well as the many benefits for the businesses involved. From Prompt’s experience of working for a number of years with local Cambridge teenagers, we couldn’t agree more.

One of the talking points that really resonated with me personally was the broader opportunity for the Cambridge community. Working at this unique confluence of world-leading universities – including MIT and Harvard – businesses with cutting-edge technologies have a huge opportunity to make a real difference in teenager’s lives; inspiring and shaping them for the challenges that lie ahead.

It’s not the first year that @PromptBoston has been involved in the Cambridge Youth employment program, and it certainly won’t be our last.  We encourage other companies – within the CIC and in the wider area – to really participate in this. You can sign up by emailing teenjobs@cambridgema.gov

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Posted in Boston, Events, Hazel Butters: Opinion, Innovation, Opinion, Prompt locations | 1 Comment »



January 10th, 2013

Mass Innovation Nights: #MIN46 and its ‘Innovation Optimists’

Mass Innovation Nights: #MIN46 and its ‘Innovation Optimists’

The human drive to innovate overwhelms me.  I’m reminded of this most days, as I have the luxury of working with technology enthusiasts, those driving startups — the people I see as innovation optimists (because you have to not only come up with the idea, but have to have the passion, enthusiasm and belief in it as well).

Prompt Communications Lightbulb earthLast night, PromptBoston attended the latest Mass Innovation Night, #MIN46, at the IBM Innovation Center in Waltham.  Run by the brilliant Bobbie Carlton, a woman who is unafraid to use a bullhorn, this is a chance to meet, speak and hear from a range of innovators – and is a key part of the New England innovation community. Some of the highlights from last night’s MIN event include, in alphabetical order:

Amico Bracelets: Startup Trovare Inc. has enhanced the way society connects in real-time, face-to-face interactions — all through tech-powered, silicone Amico Bracelets. Along with being quite the fashion statement for techies, Amico Bracelets are completely touch-based and come in several different colors. A user simply downloads the Amico app, connects it to his or her bracelet and social media accounts, and the device will blink or vibrate once others with the same interests and hobbies are nearby. The bracelet overcomes any shyness or fear of rejection when reaching out to new contacts — the perfect accessory for those who want to network and be stylish at the same time.

Cleverhood: Based in Massachusetts’ neighboring state of Rhode Island, Cleverhood aims to bring together style and sustainability in a smart-looking, durable rain cape. At $239 apiece, more than 400 Cleverhood cloaks have been sold since April. The ponchos, which are designed, produced and manufactured in the US, strive to promote walking and biking as a means of transportation — reducing pollution and heavy traffic flow stemming from automobile use. Last night, founder Susan Mocarski admitted the idea stemmed from her aggravation in hoarding women’s rainwear and yet having nothing practical to wear to face the elements — and we whole-heartedly relate!

Urvideoprofile: Hiring a caregiver for a loved one is difficult — especially when making the decision solely from a paper resume. With this idea in mind, Urvideoprofile created a safe, online video platform, where applicants can log in, create a brief video profile explaining their experience, and interact with families looking for homecare, childcare, nannies and more. The local invention seems a perfect fit for today’s society, in a world that relies heavily on technology and visual aid.

ViralGains: This Cambridge-based startup is redefining video marketing. ViralGains is an ad technology company with a focus in viral video advertising. ViralGains’ co-founder Kate Willett, explained to MIN attendees how ViralGains’ platform is built on social syndication, or people-powered placements. Willett highlights the fact that people are 90 percent more likely to watch a video if it has been recommended or shared by a friend through social media. From there, people who share the video are five times more likely to purchase your product. Current clients for this brilliant startup include Pepsi, Sears and Life is Good — all investing in the integration of social media and video. By creating this online strategy, companies can maximize views on videos, at a low cost.

Along with meeting great people, we also left the event with some treats, including UNREAL candy samples from CandyUnjunked (yum). We’re looking forward to the next Mass Innovation Night, and seeing even more innovation optimists take the stage to showcase such great local talent.

For more information on the events, be sure to visit the Innovation Night website. Also, to view Bobbie’s take on the event, read her blog post here – thanks for including us in the round-up, Bobbie!

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October 29th, 2012

Recap: Innovation Week — Boston, Massachusetts

Recap: Innovation Week — Boston, Massachusetts

With offices in Boston, San Francisco, and London, every Prompt team member is always interested in what is going on in the local community.  The Boston office, located in Cambridge’s Kendall Square, is also eager to attend local events and keep up with the happenings around the area.  The past seven days proved to be no different when Deval Patrick, governor of Massachusetts declared the week (Oct. 22-26) Innovation Week.

Innovation Week, an idea adapted by the South by Southwest conference in Austin, Texas, fuses several simultaneous vents together to create an ‘experience larger than sum of its parts’.  Boston’s Innovation Week played on the city’s influential technology and innovation community with eight conferences and events in total: MITX FutureM conference; MassChallenge 2012 Awards Ceremony; EU-US eHealth Marketplace; EmTech MIT; Boston Region Entrepreneurship Week (BREW); Xconomy Forum: The Future of Big Data; Tie Boston’s Best Practices on Global Innovation; and UMASS Boston’s IDEAS Boston.

Innovation plays a big part in the Massachusetts culture, with history dating back to the Industrial Revolution (learn more at the Charles River Museum of Industry and Innovation), and now with heavy influence by new businesses, start-ups, research and development, and inspiring entrepreneurs.  Massachusetts recently ranked number one for entrepreneurship in the University of Nebraska-Lincoln State Entreprenuership Index survey, for the second year in a row.  Among the ever-expanding businesses in Massachusetts (according to Kendall Square’s Entrepreneur Walk of Fame, the area has five times more startups per square mile than any other location) many of the colleges in the area also consider entrepreneurship a course of study, including Babson College and Northeastern University.

What are your thoughts on innovation in your local community?  Are there some really innovative companies you know of that deserve a mention?  Tweet them to us at @PromptBoston and @PromptLondon.

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June 5th, 2012

A speckle on the sun: Transit of Venus 2012

A speckle on the sun: Transit of Venus 2012

Yes, we know we are not astronomers. But as a copywriting and public relations firm, we recognize interesting, rare astronomical events when we learn of one. Today, marks one of those events – we get to witness something that won’t happen for another century or so – the transit of Venus.

The transit occurs when Venus passes directly in between the Sun and Earth. This is the first transit since June 2004, and will be the last time until December 2117. Such an event takes place every 105.5 to 121.5 years, and occurs in pairs eight years apart. This year’s transit is expected to begin at around 6:00 p.m. EST and end around 12:50 a.m. EST. Many astronomers are posting up shop in Alaska, but the transit will be visible from parts of North America, Europe, the Middle East and Africa.

According to many of the stories we’ve read, for best results, experts recommend finding a spot on high ground facing the Northwestern horizon. Those in most areas in North and Central America will see the start of the transit until the sun sets, while those viewing in Western Asia, the eastern half of Africa and most of Europe will catch the transit’s end during sunrise.

Of course, viewing all depends on the weather and cloud condition in your area throughout the day. Here in the heart of Kendall Square in Cambridge, where we are located, the weather is too overcast to witness such a momentous event. So tonight, if you’re luckier than we are weather-wise, sit back, grab a telescope and prepare yourself for an astronomical sight.

Sources: FoxNews.com

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June 1st, 2012

Americans celebrate a sweet day

Americans celebrate a sweet day

Everyone knows the big dates during the year.  There’s the first of January, New Year’s Day. Fourth of July, Independence Day.  The first of June, National Doughnut Day?

Yes, that’s correct. Today marks the 75th anniversary of the celebratory day commemorating the beloved fried dessert, which was originally established by The Salvation Army to honor the “Donut Lassies,” who served the treats to soldiers during World War I. National Doughnut Day

As a public relations and content creation firm located in the heart of Kendall Square in Cambridge, we are constantly surrounded by doughnut shops, tempting us with large advertisements of the sweet treats at nearly every block.  In Boston alone, there are 67 Dunkin’ Donuts shops.  Here are some other sweet facts and figures to get  you craving for more:

63 – the number of doughnuts an average American eats per year

1.7 tons – the weight of America’s largest doughnut (jelly-filled)

260 – the number of calories in a  Dunkin’ Donuts standard jelly doughnut

0 – the number of times Prompt consultant, Brooke, has stepped foot inside a Dunkin’ Donuts (despite living in Boston)

In honor of the national celebration, many coffee shops, including Dunkin’ Donuts, will be giving away free or reduced price doughnuts.  If you find yourself at a loss for which one to choose, just remember: Hazel’s favorite is vanilla with sprinkles.  Happy National Doughnut Day from the Prompt team!

Sources: Boston.com, The Salvation Army, Yahoo! Voices

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January 6th, 2012

Venture Café: a small part of the CIC world

Venture Café: a small part of the CIC world

While most cafés advertise fresh food and warm atmosphere, the Venture Café boasts fresh conversation and an atmosphere of innovation. Located in the Cambridge Innovation Center (conveniently one floor beneath Prompt), Venture Café is a hub for techiess and networkers. The Venture Café encourages those in the tech realm and those interesting in innovation to get together for a drink and community collaborations.

Open on Thursday evenings, the Café offers a chance for entrepreneurs to meet one another and develop relationships, whether personal or professional. Many in the CIC head down to the Café on Thursday evenings to chat with the neighbors and newcomers alike after a long day’s work.

Having recently joined the Prompt team, I visited the Café for the first time this week. Walking into the Café you can expect an array of CIC business people looking to converse and collaborate on business ideas and plans. The experience is a fun mix of business and pleasure, allowing residents of the CIC and Kendall Square residents to mingle and network.

If you’re nearby the CIC next Thursday night, stop by the café for a quick drink. You never know who you’re going to meet

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