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October 10th, 2012

Prompt Communications wins Crimson Hexagon UK PR account

Prompt Communications wins Crimson Hexagon UK PR account

– Prompt to drive UK media relations and copywriting for social media platform based on patented technology originally developed at Harvard University –

London, UK and Boston, MA – 10 October 2012 – Prompt Communications, a digital communications agency with offices in Boston, San Francisco and London, has been appointed by Crimson Hexagon as its UK public relations firm.

Under the new contract, Prompt will work on targeted media relations, opinion placement and securing editorial opportunities to support Crimson Hexagon’s sales to B2C and B2B marketers, data specialists and business strategists. Prompt will work on campaigns targeting marketing, business, retail, and consumer publications.

With offices in Boston and London, Crimson Hexagon provides big data analysis software that delivers business intelligence derived from social media and other data sources to global organisations including Microsoft, Starbucks and the United Nations. Crimson Hexagon was named one of the ‘Top Ten Most Innovative Web Companies’ by Fast Company, along with Twitter, and Google.

The technology behind Crimson Hexagon’s ForSight™ platform, was originally developed at Harvard University’s Institute for Quantitative Social Science and is supported by an intelligent, customisable algorithm. The ForSight platform surpasses traditional social media monitoring software by relying on a unique combination of human judgment and computer scalability. The platform currently holds an estimated 175 billion social media posts in its database, and adds an additional 1 billion posts to its database every two days.

Wayne St. Amand, VP of Marketing for Crimson Hexagon, said: “With our growing international presence, we needed a communications agency that had experience in working with US-headquartered companies that are ramping up in the UK and Europe. Prompt was the perfect fit. We’re familiar with some of the team members and how capable they are, and we know that they will give us the drive, expertise and momentum to support our UK sales efforts.”

Prompt Communications is a digital public relations consultancy with industry expertise in the technology industry since its founding in 2002. It has worked with clients such as Dell Compellent and Oracle Corporation, as well as a number of early-stage technology companies.

Hazel Butters, CEO of Prompt Communications, said: “Crimson Hexagon’s ForSight platform is a brilliant piece of technology that analyses a phenomenal volume of social media data. As a result, the company is seeing a real demand for its platform and we’re excited to support the sales efforts and to demonstrate the need for organisations to understand social sentiment, and to apply it to business strategy.”

About Crimson Hexagon, Inc.
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from big data sources like social media and other data types for global corporations. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: CBS Films, Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon blog: http://www.crimsonhexagon.com/blog/.

About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with offices in London, Boston and San Francisco. Prompt offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of technology with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility needed to achieve their business objectives. www.prompt-communications.com

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