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November 8th, 2013

Impromptu: Our latest tech-filled newsletter hits inboxes today

Impromptu: Our latest tech-filled newsletter hits inboxes today

Impromptu Header 8 Nov 13It’s Friday and, unless you’re in the thick of technology, PR and copywriting like us, you may have missed some interesting stories this week. When the busyness of daily life takes over, it’s not always easy to stay up to date on the latest and greatest in technology news – which where we come in.

Impromptu subscribers can sit back, relax and enjoy their coffee breaks with our award-winning newsletter, distributed directly to inboxes every other Friday, and get caught up. Never again will you be the lunk at the bar on a Saturday night who had no idea Google had a mysterious barge hanging out off the coast of Maine.

This week, Promptoids Hazel, Dave, Sinead, Jackie, Max and Sam delve into India’s mission to Mars, the big Adobe hack, bitcoins, green-tech news, media happenings on both sides of the pond and the storage disk designed to endure a million years.

Still haven’t signed up? Don’t worry – we won’t let you miss out. To view this week’s edition, simply click here. While you’re at it, be sure to follow this link and get registered. See you again in two weeks!

Would you like us to cover something specific? We’d love to hear your Impromptu feedback – tweet us at @PromptBoston and @PromptLondon.

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October 18th, 2013

Supercell soars to success

Supercell soars to success

We were excited to hear the news about Supercell, the Finnish video game developer.

This week, Supercell made headline news as it was valued at $3bn following Japan’s Softbank acquisition of a 51% stake. The purchase places Supercell firmly at the top of the table as Europe’s fastest growing technology company.

Fans of our newsletter will be familiar with our regular ‘Go Figure’ column, but with so many exciting numbers to crunch, we just couldn’t wait until next week:

£3 bn – Current market value of Supercell

1.5bn – The amount paid by Softbank of Japan to acquire a 51% stake in the Finnish video game developer

2 – Current number of games in its inventory – Clash of Clans and Hay Day (Battle Buddies was pulled due to poor revenue figures, whilst online game Gunshine.net stopped running in November 2012)

2010 – The year Supercell was founded. Based in Helsinki, the company’s debut game was Gunshine.net which could be played in any browser and on any operating system

122 – Number of countries Clash of Clans is the top grossing iPad game in

78 – Number of countries Hay Day is the top grossing iPad game in

100 – Current number of staff employed at Supercell

Enjoyed our breakdown? Why not sign up for our bi-weekly Impromptu newsletter and read our next Go Figure column and all the other tech happenings:

Sources: Supercell, BBC News, Financial Times, Wikipedia

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June 15th, 2011

Prompt's newsletter turns heads at the International Academy of the Visual Arts

Prompt's newsletter turns heads at the International Academy of the Visual Arts

It’s official — Prompt’s weekly online newsletter, Impromptu, is award-winning! Check out the press release here.

After recently celebrating our 300th issue and Impromptu’s sixth birthday, we were thrilled to be recognized by the International Academy of the Visual Arts with an Award of Distinction in the academy’s 17th annual Communicator Awards where Impromptu was awarded for “exceeding industry standards in quality and achievement in interactive online advertising or marketing for a newsletter”. We couldn’t be more proud!

The Prompt team works together each week to produce a compelling read that goes out to subscribers each Friday. We like to think of it as a nice way to usher in the weekend with our views on the latest tech news, general goings-on and even different country perspectives from members of the company’s teams based in the UK and the US (think Morris Men, royal weddings, NASCAR, and tea drinking…).

If you already subscribe, then we hope our tone speaks for itself on just how much each member of our team enjoys contributing to the newsletter each week.

If you haven’t jumped on the Impromptu train quite yet, then why not subscribe today? Swing on over to http://www.prompt-the-crowd.com/newsletter-sign-up/ to sign up now!

Interested in learning how newsletters can add value to your company? Get in touch with us at info@prompt-communications.com to learn how the Prompt team can work with you to increase sales and marketing effectiveness while supporting lead generation and working to build and sustain rapport with your key audiences.

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June 15th, 2011

Prompt weekly newsletter, Impromptu, wins Award of Distinction at the 17th Annual Interactive Design Award competition

Prompt weekly newsletter, Impromptu, wins Award of Distinction at the 17th Annual Interactive Design Award competition

— Free weekly online newsletter recognized for exceeding industry standards in quality and achievement —

Boston, MA – June 15, 2011 – Prompt Communications, a PR and communications agency specializing in innovative markets including sustainability, technology and healthcare, has received a 2011 Communicator Award from the International Academy of the Visual Arts. The Award of Distinction recognizes Prompt’s weekly newsletter, Impromptu, for “exceeding industry standards in quality and achievement in interactive online advertising or marketing for a newsletter”.

Prompt’s mission is to enable marketers and entrepreneurs to increase their sales and marketing effectiveness. The team works with a range of clients from start-ups to household technology names to ensure they communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs.

Impromptu is a free weekly technology and marketing newsletter that recaps some of the week’s technology and marketing news stories, as well as country perspectives from members of the company’s team based in the UK and the US. These perspectives include personal views on Morris Men, royal weddings, NASCAR, and tea drinking; stark transatlantic differences in the meanings of words such as ‘quite’, ‘homely’, ‘boot’, and ‘hire’; and phrases that simply don’t translate well, from ‘wheelhouse’ to ‘I should coco’.

Circulated every Friday, the Prompt team has consistently delivered the newsletter to its subscribers for over six years. The Prompt team that produces Impromptu also designs, writes and produces email newsletters for Prompt’s client base, adding to lead generation efforts and supporting vendors’ sales cycle.

Hazel Butters, CEO of Prompt Communications explained: “Newsletters are a great way to stay front and center of prospects’ minds and to directly and authentically communicate the expertise, sense of culture, understanding of a market, and products and services offered to that market. Sometimes we speak to vendors who tell us they couldn’t possibly create a regular newsletter, which I think is nonsense – in technology there is so much happening that there are plenty of opportunities to offer opinion, demonstrate what your customers are doing, showcase partnerships, and talk about innovation. Whether it’s daily, weekly, monthly, or quarterly, as long as the content is compelling, you track what people read and click on, review and use that feedback, then newsletters are a great way to build and sustain rapport with prospects, customers, employees, suppliers and business partners.”

Hazel concluded: “We’re extremely pleased that Impromptu has been recognized by the International Academy of the Visual Arts. We recently celebrated a milestone of six years and our 300th issue of the newsletter, and we look forward to covering all the technology changes that the next six years will bring. The Prompt team really enjoys working individually and collectively on creating the content for each issue, and we’re proud to see this work recognized as a model of how regular communications can help companies build and sustain rapport with key audiences.”

To subscribe to Prompt’s Impromptu newsletter visit http://www.prompt-the-crowd.com/newsletter-sign-up/.

For more information about Prompt, visit http://www.prompt-the-crowd.com today or email info@prompt-communications.com to schedule a free PR and comms consultation with members of its Pan-European or US-based teams today.

Twitter: @PromptLondon and @PromptBoston
Blog: http://www.prompt-the-crowd.com/blog

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About The Communicator Awards

The Communicator Awards is the leading international awards program honoring creative excellence for Communications Professionals. Founded by communication professionals over a decade ago, The Communicator Awards received over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

 

About Prompt Communications

Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets including sustainability, technology and healthcare, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs.

Founded in January 2002, Prompt Communications has European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Barros Technologies, Corizon, Dell Compellent, Foviance, Genesys Telecommunications, GenSight, Grouptree, IBM, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide.

For more information, visit www.prompt-communications.com

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April 15th, 2011

Impromptu issue 300

Impromptu issue 300

Today we will be publishing the 300th edition of Impromptu, our weekly technology newsletter. It’s hard to believe that the issue count is so high—and I can assure you the team have not missed a single week since the first issue was penned six years ago on the 3rd of June 2005.

The newsletter is enjoyable to write and produce and has taken on different forms over the years. The first issue looks decidedly ‘Office XP’, although I do like to see images in the newsletter [join my campaign for more newsletter images by voting in the comment thread]. Impromtu has had a few face lifts over the years and the current design is not even one year old yet, designed by David Panaho in Summer last year to complement our then-new website design.

Do you remember the cartoons? The blog-of-impromptu-cartoons still lives on in the interweb although there is no path to it from our site any more so here is the secret link to our old website if you fancy a review of the cartoons—scroll right down and use the archive to navigate back to all your favourites. Touching the VoIP remains one of my favourites along with OLTP, iTunes and John O Groats. There was even a screensaver for the tech-toon afficionados to download (4MB).

The website-of-the-week has run every week and now forms and interesting archive of old websites as well as a great way to lose two hours of your life that you’ll never get back. Dive into the archive and surf some old sites like Flyguy from August 05 or Retro remakes from September 05 and it’s nice to see the Hype Machine and the Broth’s Mosaic still up and running.

The January 30 2009 issue has a photo of Crunchie, our office dog. What is your favourite issue / cartoon / website-of-the-week / story / design? Here is a link to the full archive. Join us with a glass of champagne as we toast the 300th edition and take a trip down memory lane with some classic issues.

What the issues looked like

The faces of Impromptu

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September 13th, 2010

A friendly challenge for the NFL season

A friendly challenge for the NFL season

We’re a diverse group here at Prompt. Not only do we operate offices across an ocean and the entire US, the backgrounds are different as well. We have people from Scotland, Wales, England, Rhode Island, New York among other locales. With each locale comes different customs and ideals. One of these is the sport teams we root for.

Being a native New Englander (I’m the guy from Rhode Island), most of my cheering is done for the Red Sox and Patriots. With the NFL season beginning this past weekend, I now begin the stressful job of managing my emotions every Sunday with the Patriots and my fantasy football team. Thankfully the Patriots won yesterday over the Cincinnati Bengals pretty handily. Laurie, who is from New York, actually got to watch her team in person, and unfortunately didn’t get the chance to feel the same joy watching her team earn a victory. When I say New York, I mean the state itself, not the metro area. She’s a Buffalo Bills fan.

It’s likely to be a tough year for Laurie and her Bills. I’ll spare the details and simply say they’re talent deficient. But being the charitable person I am, I’ll spare all my inter-divisional trash talk – especially after week one – and simply offer her this: In the two match-ups between our teams this season, if the Patriots lose both games or just one game by more than 17 points, I’ll write an entire edition of our Impromptu Weekly newsletter (subscribe!). Every section, no exceptions. However if the Bills lose both games or one game by 35 points or more, she must do the same. Your move Ms. SantaLucia

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