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June 23rd, 2014

Securing press coverage: Media results for file transfer

Securing press coverage: Media results for file transfer

Over the past couple of years we’ve had the pleasure of working as part of the team for file transfer specialist vendor Ipswitch File Transfer. 

vault door secure file transfer blog post We’ve achieved a pace and volume of coverage and results for this client, Ipswitch File Transfer, that we’re proud of – that have supported the division’s sales, and driven the business forward in both UK and DACH regions.  We developed a PR plan consisting of press releases, thought leadership articles, case studies, web copy, events, and helped to launch an international customer reference programme to align with sales goals and wider businesses strategies.

Copywriting
From media alerts, to opinion piecesand social media, we have a proven track record when it comes to generating great thought provoking copy and securing coverage in top trade titles such as Computer Weekly, SC Magazine, Computing, and IT for CEOs.

As well as coverage in UK press, we’ve placed a number of news articles, and opinion pieces in DACH publications including iMittelstand, entwickler, IT Daily, and IP Insider to name a few. Wunderbar!

Customer Reference Programme

Prompt was instrumental in helping this file transfer client to launch an international customer comms programme.  We’ve dealt directly with the end users, resellers and distributors to produce relevant and timely releases, case studies and create marketing collateral.  Ipswitch has clients across UK and DACH regions that they secure file transfers for in the government, healthcare and financial industries such as NHS Wales, Cambridgeshire County Council, Transport for London, Capita TDS and German manufacturer Lantiq.  These studies have been featured in target publications including Government and Public Sector Journal, IT Pro Portal, and Channel Biz.  

Event Management
Events are expensive – so whenever you’re at an event you want to be maximizing your time, budget and efforts with great PR. For this client we attended and ran PR for Infosecurity 2013 and Infosecurity 2014 – we organised and supervised press briefings, handled prospects at the booth, created briefing documents, ensured the web portal was kept up to date with all the latest company news and completed an in-person survey on the show floor.  We designed and ran an industry survey, created press releases, opinion pieces and a supporting infographic.The data protection survey results were also featured in Information Age, Industrial Compliance, Information Security Solutions and a number of other IT, security and compliance titles.

To find out more about Prompt PR, and how we can help align your PR to drive visibility and sales, email us on: info@prompt-pr.com

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May 10th, 2013

Technology PR with Prompt: An interview with Ipswitch File Transfer’s Sophie Pellissier

Technology PR with Prompt: An interview with Ipswitch File Transfer’s Sophie Pellissier

Earlier this year, Ipswitch File Transfer, a provider of trusted Managed File Transfer solutions, had the task of finding a public relations firm that would accelerate media outreach, coordinate and streamline an effective customer communications programme, and enhance the company’s thought leadership within the industry for its international region, starting with a focus in its UK and DACH markets. Ipswitch File Transfer chose Prompt to drive such momentum.  We caught up with Sophie Pellissier, Director of International Marketing for Ipswitch File Transfer, to find out what her experience of working with Prompt has been to date, and the changing role of the marketing manager. 

Thanks for working with the Prompt team!  Can you share some of reasons that made you choose Prompt for technology PR?

SP: We needed a comms team that held a firm understanding of the IT industry and one that could accurately grasp the types of services we provide and Prompt proved to deliver with over a decade of experience working with high tech clients. Being a global company, we also sought an agency with international expertise to help cater to the EMEA, APAC and Latin America regions. With offices in the US and the UK, and native German speaking consultants, it was clear to us that Prompt was the perfect fit.

You’re still in the first quarter of your new contract with Prompt – what’s it been like?

SP: Right from the start, Prompt quickly jumped on board, suggesting activities and driving a PR plan that consisted of press releases, bylined articles, media pitching, case studies, and the launch of an international customer communication programme and more. They introduced great ideas, pace and momentum –  they’re strong and skilled across the board: copywriting, generating ideas, story communicating with customers, coming up with ideas, pitching and securing opportunities. They’ve been a great addition to our team. I know they have my back.

What are some of the challenges facing international marketing managers today?

SP: Every marketing manager, whether local or global, faces a challenging competitive landscape and has to work quickly and effectively to meet timely news and trends.  The number of communications channels available demands careful planning of how to approach different audiences, and prioritize activities in line with the overall business objectives. As an international marketing director, you face all those challenges, and you have to take into account varying political and legal policies, along with differing customs and culture. You need a good support team, which is why I work with Prompt.

For more information on Ipswitch File Transfer, please visit the company’s website. If you’d like to discuss maximising your own PR efforts, please contact a Prompt consultant at info@prompt-communications.com or (US) +1 617 401 2717, (UK) +44 20 8 996 1650. 

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March 4th, 2013

Prompt Communications wins Ipswitch File Transfer international PR account

Prompt Communications wins Ipswitch File Transfer international PR account

 – Specialist comms agency to drive international PR programme for leading secure managed file transfer & B2Bi solutions provider –

 Prompt Communications, a PR and communications agency specialising in innovative markets including sustainability, technology and healthcare with offices in Boston, San Francisco and London, has been selected by Ipswitch File Transfer to lead its international media outreach programme.

With offices across the globe, Ipswitch File Transfer offers secure managed file transfer solutions that are enterprise-class, user friendly and easily implemented.  The company’s solutions address needs from person-to-person transfer through to enterprise-wide B2B integration, giving corporate users and businesses security and safety of information.

The company’s provides file transfer solutions to support the range of organizations’ requirements including basic file transfer capabilities (WS_FTP), end-to-end Managed File Transfer (MOVEit ), and a B2Bi MFT platform to support sophisticated workflows, integration with systems and applications and data translation. 

Ipswitch File TransferSophie Pellissier, director, International Marketing for Ipswitch File Transfer said: “We are a leading player in the secure file transfer and secure collaboration market, with over two decades of experience in providing B2Bi solutions.  We’re looking forward to working with a team that understands our business and our customers’ needs. Prompt will promote our media relations campaign and advise on how to maximise our editorial opportunities in order to further build our brand reputation and thought leadership across the international markets. We look forward to seeing our international programme of thought leadership evolve and expand.”

Prompt Communications CEO Hazel Butters said: “We’re excited to be working alongside Ipswitch File Transfer to support the company’s continued growth across the globe.  There’s a growing demand for secure, professional, business-orientated file transfer platforms as businesses operate across multiple sites and time zones, so we are looking forward to spreading Ipswitch File Transfer’s core messaging to an international audience. No modern organisation can risk the exposure of critical files falling into the wrong hands, and we are delighted to be working with a company that places such emphasis on the safety and security of business data.”

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