Go to blog home page

Posts Tagged ‘marketing’

By

September 10th, 2013

aPriori signs new European PR contract with Prompt

aPriori signs new European PR contract with Prompt

International agency to continue to drive European media relations for PCM innovator

10 September 2013 Prompt has been appointed by enterprise product cost management software specialist aPriori to run targeted 2014 European media campaigns covering Britain, France and DACH (Germany, Switzerland and Austria).

Headquartered in Concord, Massachusetts, aPriori develops and markets enterprise product cost management software to reduce the costs of products both post- and pre-production. aPriori Product Cost Management software platform is the first solution of its kind that allows companies to maximize savings throughout the development and manufacturing stages. The software provides real-time product cost assessments, enabling discrete manufacturers and product companies to make informed decisions to drive down product costs. aPriori helps world class manufacturing corporations stay on budget and reduce excess spending. The company recently announced $6 million in additional funding on the back of a record financial year which included annual revenue growth of 84% and a 62% increase in customers alongside a fifth year of 90% customer renewals.

Rick Burke, VP of Marketing for aPriori, said: “In Prompt we feel we have found a public relations company that matches our own personality. Together we are goal focused and strategic, targeting relevant media audiences in key territories, and concentrating on very specific markets. Prompt has understood our ambitions to produce some excellent and metric-based results to date including opinion pieces, interviews and coverage in core automobile, aerospace and manufacturing press. We now look forward to continuing our momentum, press coverage and sales-focused PR activities in 2014.”

Prompt is a PR consultancy that has gained significant experience in the technology industry with PR, copywriting and marketing clients from early stage technology companies to global organisations such as Dell and Oracle Corporation. The company also offers early stage companies an introduction to PR with packaged services called ‘First Byte’ with sales-focused, ‘no surprises’ PR, thought leadership, media coverage and sales-related content.

Hazel Butters, CEO, Prompt said: “aPriori is a unique company that provides a high quality product with huge value for any businesses looking for an innovative way to make more informed manufacturing and sourcing decisions that drive significant cost out of products. Rick and his team are great to work with – and they’re incredibly focused, providing our team with the goals and objectives essential for effective, results-driven PR. We very much look forward to continuing our work with aPriori into 2014.”

About aPriori
aPriori software and services generate hard-dollar product cost savings for discrete manufacturing and product innovation companies. Using aPriori’s real-time product cost assessments, employees in engineering, sourcing and manufacturing make more-informed decisions that drive costs out of products pre- and post-production. With aPriori, manufacturers launch products at cost targets, maximize savings in re-work projects and never overpay for sourced parts.
www.apriori.com

About Prompt Communications

Founded in January 2002, Prompt Communications is a communications agency with European offices in London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt Communications offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders.
www.prompt-communications.com

Media Contact:
Jackie Fraser | Prompt
Tel: +44 845 053 9121 | +1 617 401 2717
press@prompt-communications.com

Tags: , , , , , , , , , , , , , , , , , ,
Posted in News, Prompt news, Technology | Comments Off on aPriori signs new European PR contract with Prompt

 

By

May 2nd, 2013

Prompt interviews….

Prompt interviews….

Peter Ryder, co-author of Crowdstorm: The Future of Innovation, Ideas, and Problem Solving


Peter Ryder

Here at Prompt we’re all committed PR and comms advocates, so we relish any innovative ideas designed to shake up markets, capture the attention of investors and prospects, and make a company stand out from even the toughest competitors.

While many companies still look inwardly for ideas and feedback from their own colleagues, growing numbers of successful innovations are now being driven by crowdsourcing; turning to the public for contributions in the form of thoughts, funding or critique.

This week, we caught up with Peter Ryder, a friend of Prompt and co-author of Crowdstorm: The Future of Innovation, Ideas, and Problem Solving. In this ‘Prompt interviews’ session, Jessica Branco of the Prompt Boston team caught up with Peter to discuss the opportunities, benefits and challenges of crowdsourcing, and to hear further details about his new book. It was also a chance to discuss why so many organizations from startups to Fortune 500 firms are now turning to crowdsourcing to share the wisdom of thousands of outsiders in uncovering new ideas and innovations.

Prompt Boston: Can you please tell us more about your background, and how you became interested in crowdsourcing?

Peter Ryder: I worked for many years as a consultant at Accenture, Computer Sciences Corporation and Deloitte Consulting helping clients improve their operations and their relationships with their customers by rethinking their processes and enabling these process changes through technology.  I saw how organizations often sub-optimized their business by relying on assumptions that were no longer completely valid.  Testing underlying assumptions was a first step to rethinking approaches to unlocking value. In 2010 I became President of jovoto, Inc., a start-up that connects companies who are looking for ideas with creative talent anywhere who have ideas.  At that time, a number of companies were beginning to look seriously at crowdsourcing.  With Web 2.0 really kicking in the mid to late 2000s massively reduced transaction costs tested why an organization needed to hire full time employees for all tasks — some jobs might be done by multiple people with expertise and perspective not found in the organization.  Organizations like P&G, GE and LEGO were exploring how to access talent anywhere to help them work on some of their pressing challenges more rapidly.  And new start-up companies like Quirky were building crowds into the very fabric of their business models. At jovoto, we worked on what processes, community management and technology needed to be in place for our customers to find innovative ideas using external talent.   But we were also seeing a morphing of crowdsourcing from a simple focus on getting ideas from external talent to organizations developing more complex interactions with crowds asking them to do multiple tasks, not only selecting ideas but engaging with communities to get feedback on ideas and helping them select ideas.  And, it was this interesting dynamic that led to writing the book.

What are the key benefits of crowdsourcing an idea, service or product?

CrowdstormWhat has been the most eye opening for companies with regards to benefits is that getting good ideas for a service or product is just the beginning.  Of course outcomes are key: If your Super Bowl ad is ranked in the top 10 ads, by multiple metrics, many years in a row, your ad has succeeded; If your product is selling successfully and winning design awards, your design has succeeded. And if you find new partners that result in value-creating partnerships, you have succeeded in your business development efforts. In each of these cases, we found examples resulting from crowdstorming. These outcomes come from Pepsi, Quirky (a consumer electronics startup) and GE Ecomagination. But an additional benefit comes from providing a mechanism for evaluating ideas.  Balanced with expert evaluation, you can ask crowds to help you vet the most promising ideas.  LEGO gets lots of ideas from the crowd for new products.  But it requires 10,000 votes from the LEGO community before the internal LEGO team will consider it for production. Finally, by posting a challenge to a crowd an organization can start a broad conversation that helps it pre-market a new product or service by turning idea creation into a conversation and a media event.

What is your advice to marketers who haven’t crowdsourced yet?

Do a little homework; look at some of the work that the organizations above have done.  It is not necessary to start at Super Bowl scale.  Choose a small project to test how your organization reacts to leveraging external talent.  In the book we talk about the processes and some of the best approaches for doing crowdstorm projects; it is important to become familiar with these and see how they apply to your organization.  If you feel like your organization would benefit from leveraging the skills of one of the many providers who are supporting crowdstorming, engage with them and tap into their experience, approaches and technology. Like any new approach, this requires that there is commitment from someone in the organization who can directly benefit from the outcome – make sure that sponsorship is in place.  Finally, marketing departments who have existing relationships with traditional creative providers can weave them into the project if they choose.  There are a number of different points where their expertise can help – from designing the brief to evaluating results.

How should marketers initially approach crowdsourcing?

As I said, education and sponsorship are critical to success.  Determine the scope of the project you initially want to work on.  Something well defined where the outcome can be measured or compared to a traditional approach can be helpful.  For example, when Victorinox designed a new limited edition of Swiss Army knives using crowdstorming, they benchmarked sales of the new product against previous launches. They fixed as many variables as they could and found that the crowdstormed limited edition knife resulted in a 20% increase in sales.  Marketers can also source a new campaign from a traditional provider and evaluate it against the same campaign sourced through crowdstorming as a test – the evaluation can come from experts and crowds in order to benchmark.  There are many ways to get going.

CrowdstormCrowdstorm: The Future of Innovation, Ideas, and Problem Solving is now available at all major bookstores and Amazon.com. The book covers all topics of crowdsourcing, including patterns (search pattern, collaborative pattern), processes, recruitment, creative problem solving techniques, management of crowds, social media, analytics, evaluation and much more.

Tags: , , , , , , , , , , , , , , , , , , , ,
Posted in Boston, Innovation, Technology | 1 Comment »

 

By

April 8th, 2013

Prompt’s content marketing Monday tip #9: The value of video

Prompt’s content marketing Monday tip #9: The value of video

Now that you’ve taken the time to re-learn the laws of traffic with the Green Cross Man, you know how to find and engage your audience effectively. So, naturally, it’s time to take engagement to a new, more in-depth level – through video.

Video takes some skill – after all, you need someone in front of the camera as a confident spokesperson, and a director filming behind the scenes. But, thanks to the rise in smartphones and portable camcorders, a camera doesn’t have to cost you big bucks – meaning engaging marketing materials are now more affordable and attainable than ever before.

Camera to film video

And it’s not just cost-effective; it’s beneficial too. Hosting videos on your site will bring a 200% to 300% increase in unique monthly visitors with each person lingering on the page an average of 100% longer in time. Cisco predicts that in by the end of 2013, a whopping 90% of web traffic will be driven by video alone.

Still reluctant to jumpstart your filming efforts? Here are even more reasons to break out the video camera (or iPhone – it really is that simple):

– Establishing a personality – Having your audience read your messaging is great, but letting them hear and see it is even better. When you let the charisma of your organization shine through verbally and visually, the connection with your customer base will strengthen astronomically.

– Easy (and free) sharing services –In addition to hosting a video on your company blog, external blogs, social media outlets and YouTube, other video sharing and hosting sites are all over the web.  Some of our favorite free services include Vimeo, Vivo, Shutterfly and Flickr – the options are endless. There is no shortage of outlets for your video, so you can rest assured that it will be seen by a variety of audiences.

– Consumer preference – We’ve already told you how imperative it is to know what your consumers really want, and be the one to give it to them. And in an age where tablets, smartphones and social media dominate, your audience most likely wants a short, engaging video that’s easy to view, and even easier to share. In a study done by Eloqua, CMO.com and Software Advice, it was found that internet users prefer to ingest information via video, especially when discussing case studies, in person-demos and even free trials. So, why not give them what they want!

You may be ready to shine in front of the camera now, but aren’t quite sure where to start. As a reference, be sure to view some of Prompt’s own videos by visiting our YouTube channel here. And remember, great content doesn’t always have to be written – oftentimes, it is most effective when spoken.

Tags: , , , , , , , , , , , , , , ,
Posted in Communications consultancy opinion, Content Marketing, Technology | Comments Off on Prompt’s content marketing Monday tip #9: The value of video

 

By

January 28th, 2013

Prompt’s content marketing Monday tip #3: Think like an editor

Prompt’s content marketing Monday tip #3: Think like an editor

When you are ready to start creating and developing thought leadership content as part of your broader PR and marketing strategy, it’s important to think like an editor. Just as any editor would ensure a publication’s articles and stories are relevant, engaging, and accurately written for its readers and audience, you should do the same with your organization’s content.

Like an editor, you’ll need to take the time to think carefully about the content of your marketing pieces, and be prepared to put some effort into balancing your own marketing messages with the informational needs of the audience and individuals you are targeting – whether that’s other industry professionals or potential customers. To start, map out the content you plan to share, schedule when you will release it, and think about how it will be received and discussed.

Think like an editorThere is no need to create this content in a vacuum – always link your creative processes back to your broader business objectives and sales targets.  And don’t be scared to be specific and upfront about those business objectives either. For example, if the Prompt team is working with a client who is in the process of supporting activities around a venture funding drive, we will work with that marketing team to produce detailed content that can be used at appropriate times before and after VC presentations.

A core tactic we’ve seen many clients use recently is scheduling content to link to specific lead generation activities – whether it’s a key product launch, an interesting new product feature, or a strategic expansion into new markets or geographies. And most importantly, be smart, plan your content creation for maximum return, make sure you know why your messaging is of value, and remember to keep thinking like an editor.

Tags: , , , , , ,
Posted in Communications consultancy opinion, Content Marketing, PR Practices | Comments Off on Prompt’s content marketing Monday tip #3: Think like an editor

 

By

October 31st, 2012

Toil and trouble: Five scary PR and marketing facts

Toil and trouble: Five scary PR and marketing facts

To celebrate Halloween, we thought we’d round up some of the most terrifying PR and marketing facts out there, and give each of them Prompt’s ‘arrrghhhhhhh factor’ (that’s us collectively screaming into our keyboards) out of ten.

1. A new report from eMedia, which we spotted in a report from B2B Marketing, found that only 26 percent of marketers surveyed  have a distinct content strategy to drive lead generation.

Prompt’s arrrghhhhhhh factor:  Seven bats.

Really? A quarter of marketers said they had no content strategy at all?  Shame, and no candy for you.

2.  Not terrifying, but a scarily good opportunity for companies that want to engage with audiences over video: ATYM surveyed 400 YouTube users to ask them about their search and viewing habits – 61 percent of respondents said they searched for content directly on YouTube, 30 percent turn to search engines, and 30 percent click from social media sites. This is an enormous opportunity for marketers to create video content that is fun, engaging and relevant, and to use YouTube to create a channel and capture these audiences.

Prompt’s arrrghhhhhhh factor:  One (lowly) bat. 

The ‘arrrghhhhhhh’ factor here is understanding some of the underlying ‘video discovery features’ (as YouTube calls them) which recently changed. Metrics used to be based off of ‘view count’, but earlier this month YouTube changed this to ‘watch time’.  The news was announced on the YouTube Partners and Creators blog and talks of ‘less clicking, more watching’.  It also means you can’t count videos that viewers click and abandon – instead you need great content that people want to watch.  No bad thing.

3. Three words: QR code madness. Enough said.

Prompt’s arrrghhhhhhh factor: Nine bats.

Yes, they can be a useful way to summarize data but it’s certainly a case of right time and right place. Some photos here of QR codes on the back of (moving) trucks, across subway tracks, in urinals and on motorway billboards are pretty chilling.  Sometimes a fun, memorable and short URL is all you need.

4. In a recent HubSpot Inbound Marketing report, it was found that nearly one third of companies only blog once a month (or worse, less).

Prompt’s arrrghhhhhhh factor:  Five bats.

We’ve said it time and time again – blogging (and writing posts regularly) is key to any company’s success. Not only does it increase SEO (search engine optimization), but it also refines your writing skills, helps shift you into the role of thought leader and, most importantly, generates leads. The more often you blog, the more visibility your company will receive. So, what are you waiting for – put the candy down and start blogging (or at least try to do both at the same time)!

5. In a recent survey from Stanford University’s Rock Center for Corporate Governance and The Conference Board, only 24 percent of senior managers and only eight percent of directors said they receive metric reports on their company’s social media activity.

Prompt’s arrrghhhhhhh factor:  Four bats.

Whether you’re using social media to promote your own business, or you’re active on behalf of a client, gathering data – summary, metric or otherwise – in an integral part of understanding and optimizing social media ROI (return on investment). If you aren’t tracking and analyzing your social media actions, then you won’t have the background to alter strategy and get the most out of social media’s business benefits. Simple and free tools (such as HootSuite or TwitSprout) make collecting social media information and metrics a breeze, and removes any room for excuses.

Tags: , , , , , , , , , , , , , , , , , ,
Posted in Boston, Communications consultancy opinion, Copywriting, Holidays, London, PR Practices, Technology, Twitter | Comments Off on Toil and trouble: Five scary PR and marketing facts

 

By

October 12th, 2012

Social media buzz and the 2012 presidential election

Social media buzz and the 2012 presidential election

Social media has so many different purposes and each user’s habits are unique.  From communicating with family and catching up with old friends to sharing content and breaking news, it is one of the easiest ways to connect with friends, family, and strangers alike.

As most of us know, Election Day is less than a month away, and the presidential and vice presidential debates are flooding the TV channels around the US.  However, it’s not just TV talking-heads that are having an input – opinions of candidates, issues and everything in between are being shared by all types of people across social media, specifically Twitter.
Social media buzz hits the 2012 presidential and vice presidential debates.

The Pew Research Institute reports that 66% of online adults and 80% of online teens use social media.  With Facebook reaching one billion users just last week, social media is being used now more than ever.  With the presidential election in full swing, it seems users have one eye on the television and the other on their computer or smart phone, typing their opinions on every move the candidates make.  The Twitter blog reported that the first presidential debate, on October 3, was the most tweeted about event in US politics, with 10 million tweets.  The conversation consisted of a wide variety of topics, leaving nothing to the imagination – and yes, this includes Big Bird.

The first and only vice presidential debate aired yesterday, and there were 4 million tweets – featuring opinions on everything from foreign policy and tax reform, to Paul Ryan’s water drinking habits and Joe Biden’s laugh.  The debate saw the highest tweet per minute rating (58,275) when Biden asked Ryan, “Now you’re Jack Kennedy?”

The numbers surrounding the debates and Twitter usage are astounding proof that social media isn’t going anywhere, anytime soon.  With the number of new users joining the Twitter-sphere growing each day, the possibility of the second presidential debate nabbing the title for most tweeted-about event in US politics seems very likely.

For the latest news in PR, marketing, tech and even the presidential debates, be sure to follow the Prompt team on Twitter: @PromptBoston or @PromptLondon. Don’t be shy – tweet us your thoughts on social media today!

Tags: , , , , , , , , , , , , , , , , ,
Posted in Boston, Communications consultancy opinion, Events, Media, Technology, Twitter | Comments Off on Social media buzz and the 2012 presidential election

 

By

September 21st, 2012

It’s all about ad:tech

It’s all about ad:tech

Prompt London visits ad:tech London 2012 with Crimson HexagonThe last two days saw the coming together of the digital media community at ad:tech London 2012. Considered to be the number one event for interactive marketing, it brings together a whole host of marketing, technology and creative types under one roof to buy and sell products, exchange ideas and discuss the latest trends and initiatives. So after all the buzz, preparation and organising Prompt London’s visit flew by in the blink of an eye. We networked with many a marketing mogul, and shamelessly directed people to Booth 315 where Crimson Hexagon was demoing ForSight, the leading social media monitoring and analysis platform currently on the market. We surveyed social media types until the early hours of the evening, exchanged cards and drank fruity cocktails shaken by the smooth-talking liquid chefs. All in all, we’d say it was a socially successful ad:tech London.

Tags: , , , , , , , , , , ,
Posted in Events, Innovation, London, Media, Prompt locations, Technology | Comments Off on It’s all about ad:tech

 

By

September 4th, 2012

Why should companies blog?

Why should companies blog?

Why should a company blog? This is an increasingly important question for marketers considering the best ways to reach wider audiences and fully utilize the web’s visibility to promote a brand.  Maintaining a blog can seem a tedious task, however, if used consistently and imaginatively, it can be a very useful business communication tool.

Marketing software company Hubspot conducted a 2011 survey on inbound marketing which indicated that blogging is now a must for businesses that desire an online presence. The survey showed companies that do not invest time in maintaining a blog are not only in the minority, but they are falling behind their blogging competitors in reaching audiences through social media.

So, why blog?  A few reasons off the top of my head:

1. Increasing your company’s visibility is one of the best reasons to be blogging – the more active you are online, the easier it is for your company to be found and the more credible your company appears.

2. Blogs are more interactive than a website, which allows you to portray a personal element of your company through informal communication between you, your clients and community. This encourages client feedback and gives a unique ‘voice’ to your company.  You can show your company’s culture, add dimension to products and services, talk about your market and share your knowledge.

3. Maintaining a company blog, using targeted keywords and tagging in blog posts will aid your Search Engine Optimisation (SEO) efforts.

4. A blog can help direct traffic to your other social media platforms and company website.

5. A blog is a great platform to update clients or supporters with news about your company or events that your company is involved in.

Tags: , , , , , , , , , ,
Posted in Communications consultancy opinion, Media, PR Practices, Technology | Comments Off on Why should companies blog?

 

By

August 9th, 2012

Prompt appointed by innovative design strategy company The Big Studio

Prompt appointed by innovative design strategy company The Big Studio

The Big Studio has appointed Prompt Communications to conduct its US public and media relations programs. Prompt will work on a highly focused media outreach campaign, as well as delivering content creation pipelines for targeted social media platforms.

Prompt Communications wins account with The Big StudioHeadquartered in Cambridge, MA, The Big Studio provides digital, web and mobile technology solutions for retail, finance and service companies, including Fortune 500 businesses keen to connect business goals with customer needs. The Big Studio does this through untraditional, inventive techniques, ranging from comprehensive research methods to hand-picked innovation teams for each project.

Founded in 2009 by Robert Gauvin and Michael Tuccinard, The Big Studio is a team of talented, experienced professionals that includes behavioral economists, social strategists and concept designers. Together they generate fresh ideas through tactics including role-playing, continuous sketching, in person interviews, co-location and customer behavior analyses.

Robert Gauvin, The Big Studio’s co-founder, said: “We searched for a public relations firm that would understand the style of innovative, outside-of-the-box services we offer, and after high-quality recommendations, we found our solution with Prompt. This team is collaborative and eager to grasp the concept of design-thinking, even hosting numerous face-to-face brainstorm sessions itself. We’re confident that its experience in technology, along with its professionalism and enthusiasm, will help The Big Studio to deliver its message of true innovation.”

Prompt is a digital public relations consultancy with offices in London, Boston and San Francisco. The company has gained enviable experience in the technology industry since its founding in 2002, working with clients such as Dell Compellent and Oracle Corporation, as well as many emerging technology companies.

Hazel Butters, CEO of Prompt Communications, said: “The Big Studio breaks every traditional stereotype attached to design technology and offers unparalleled services to help businesses connect with their customers. With both Prompt Boston and The Big Studio based in the Cambridge technology community, we are thrilled to be working alongside the company’s founders, who each stem from fascinating backgrounds. Through Prompt’s transparent media outreach approach, The Big Studio’s ground-breaking digital solutions will gain the public awareness they deserve.”

About The Big Studio
The Big Studio works with companies striving to use digital, web and mobile technologies to generate fresh ideas, drive product innovation and meet business goals to connect more effectively with their employees, customers and other stakeholders. Its clients include retail, finance and service companies, including Fortune 500 businesses. For more information, please visit www.thebig-studio.com

About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with offices in London, Boston and San Francisco. Prompt offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of technology with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility needed to achieve their business objectives.  www.prompt-communications.com

Media Contact:
Prompt Communications
Jessica Branco
Tel: 617-401-2715 / +44 208 996 1650
press@prompt-communications.com

Tags: , , , , , , , , ,
Posted in Boston, News, Prompt locations, Prompt news | Comments Off on Prompt appointed by innovative design strategy company The Big Studio

 

By

June 19th, 2012

Prompt wins account with product cost management company, aPriori

Prompt wins account with product cost management company, aPriori

Prompt Communications has been appointed by aPriori to conduct European public and media relations, including the UK, Germany, Austria, Switzerland (DACH), and France regions. Prompt will work on a highly focused media outreach for the company. Prompt Communications wins account with aPriori

aPriori, located in Concord, Massachusetts, develops and markets cost management software that aims to reduce the costs of products both post- and pre-production. aPriori’s management team brings experience and expertise from top manufacturing and technology companies.

Founded in 2003, aPriori Product Cost Management software platform, the first solution of its kind, allows companies to maximize savings throughout the development and manufacturing stages. The software provides real-time product cost assessments, which enables discrete manufacturers and product companies to make informed decisions that can assist in driving down product costs. With world class manufacturing corporations as customers, aPriori helps its customers stay on budget and reduce excess spending.

aPriori provides companies with software that not only reduces costs but requires minimal training to become proficient. The software is designed to help employees in engineering, manufacturing, purchasing, and project management positions make informed design decisions before spending in the production phases. With minimal training time, quick decisions can be made immediately.

Rick Burke, VP of Marketing for aPriori, said: “We are focused and strategic at aPriori, we were looking for a public relations company that would match our personality. Prompt is able to accommodate our needs and meet our goals. Prompt will be targeting relevant media audiences, focusing on a very specific range of media in the European region. Prompt has an outstanding track record with technology driven businesses, and I believe aPriori and Prompt will be able to work together seamlessly and effectively.”

Prompt is a digital PR communications consultancy with offices in London as well as in the United States in both Boston and San Francisco. The company has gained experience in the technology industry since its founding in 2002. Prompt’s PR, copywriting and marketing initiatives are in demand with clients such as Dell Compellent and Oracle Corporation, as well as with many emerging and early stage technology companies seeking to build brand recognition and increase sales.

Hazel Butters, CEO of Prompt Communications, said: “aPriori is a unique company that provides a high quality product with fantastic practicalities. Prompt is excited to work with such a focused group of people and bring aPriori to an audience that will undoubtedly benefit from its products. aPriori is a cutting-edge organization that is sure to help the manufacturing business overcome obstacles is has not been able to conquer in the past”.

About aPriori
aPriori software and services generate hard-dollar product cost savings for discrete manufacturing and product innovation companies. Using aPriori’s real-time product cost assessments, employees in engineering, sourcing and manufacturing make more-informed decisions that drive costs out of products pre- and post-production. With aPriori, manufacturers launch products at cost targets, maximize savings in re-work projects and never overpay for sourced parts. www.apriori.com

About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt Communications offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders. www.prompt-communications.com

Media Contact:
Prompt Communications
Brooke Wenrick
Tel: 617-401-2717 / +44 208 996 1650
press@prompt-communications.com

Tags: , , , , , , , , , , , , ,
Posted in Boston, London, News, Prompt locations, Prompt news | Comments Off on Prompt wins account with product cost management company, aPriori

 

By

September 13th, 2011

The past, present and future of marketing

The past, present and future of marketing

There is no debate that we live in a technology driven world. It has changed the way we shop, decide what restaurant to eat at and how we connect to our loved ones far away. Although we sometimes struggle to keep up, technology often dictates our day-to-day activities in ways we haven’t even thought of.

This week in Boston, the Future M convention is underway, with seminars and panel discussions about the past, present and future of marketing. Prompt has already attended a panel discussion about the future and evolution of marketing for small businesses. According to the panel, three things are transforming marketing for small businesses – social and mobile media, support for local businesses (Google calculated that around 50% of all mobile device searches are for local services) and loyalty programs. In recent years, the mobile phone has changed everything; with just the touch of a button there are a plethora of applications and games on all smart phones and platforms. The best part is that apps and other programs can be created at very little cost to the small business owner. When it comes to successful marketing, the discussion panel stressed that businesses need to make their voices heard, find opportunities to differentiate themselves and relax on revenue drive. If you have a unique product, good customer service and patience, the revenue will follow.

At Prompt, we pride ourselves on being knowledgeable about and implementing successful social media and marketing plans. Although we are a B2B firm, some of our clients are looking to reach out to their customer base and it’s part of our job to help them do that efficiently and productively. At Prompt, we’ve learned that good marketing must be engaging. Blogs can’t write themselves. Neither can Twitter feeds, Facebook updates or LinkedIn pages. And although these things can be time consuming, extending your virtual presence will not only increase revenue numbers, but also your appreciation for the technology that’s allowing you to do it.

Tags: , , , , ,
Posted in Uncategorized | Comments Off on The past, present and future of marketing

 

By

August 18th, 2011

Prompt appointed by TestPlant to develop media relations and customer programs

Prompt appointed by TestPlant to develop media relations and customer programs

Prompt to develop in-depth customer reference and case study programs to profile market leader’s success with defense, media and gaming, healthcare and finance customers

Boston, MA and Boulder, CO – August 18, 2011 – TestPlant, the developer of tools which automate software testing and validation, has appointed Prompt Communications as its public relations consultancy to run its news and customer case study programs.

TestPlant‘s flagship product is eggPlant, an innovative software testing tool which automates the traditionally manual process of screen-based software testing. A robotic non-invasive test tool, eggPlant can be ‘trained’ to interpret screens in the same way a human eye would, enabling its 500 customers organizations to reduce the time and cost of software testing.  TestPlant has a development center in Boulder, Colorado, and offices in Washington D.C., and London.

Prompt is a digital and PR communications consultancy with offices in Boston, San Francisco and London. Formed in 2002, and with a strong technology practice, Prompt provides clients such as Adeptra, CEO Express Corporation and Oracle Corporation with PR, copywriting, social media and marketing initiatives to improve brand recognition and drive sales.

Prompt will be working with TestPlant’s management team to create and execute a tailor-made PR and copywriting strategy to communicate the benefits of TestPlant’s products and services to the press, industry influencers and analysts. Prompt will drive the company’s messaging through a comprehensive news-driven media relations program, and through development and placement of customer success stories.

George Mackintosh, chief executive of TestPlant, said, “We are looking forward to working with the Prompt team – they are well-versed in technology, able to create compelling and relevant copy, understand technical deployments and drive visibility. We have a large number of high-profile customers and I’m looking forward to getting our messages, based on real user success, out to the market.”

Hazel Butters, CEO of Prompt Communications, said, “Our US team is really excited about working with TestPlant and being part of the drive to increase awareness of their brand throughout the industry. We have a real passion for the software testing sector, and TestPlant has the perfect combination of people and technology: they have innovative products, driven by an inspired and inspiring team, and backed by an impressive customer base.”

About TestPlant www.testplant.com

TestPlant is an international software business with an established customer base of leading IT and media corporations and defense and security organizations using eggPlant, the world’s leading GUI automated test software tool. TestPlant is headquartered in London, with offices in Washington DC and a development center in Boulder, Colorado.

About Prompt Communications

Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets including sustainability, technology and healthcare, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programmes.

Founded in January 2002, Prompt Communications has European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Barros Technologies, Corizon, Dell Compellent, Foviance, Genesys Telecommunications, GenSight, IBM, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide.

Sign up for Prompt’s free ‘tech therapy’ Boston workshops at: http://tech-marketing-therapy-boston.eventbrite.com/

Sign up for Prompt’s free weekly tech, marketing and social media newsletter at http://www.prompt-the-crowd.com/newsletter-sign-up/

Follow Prompt on Twitter @promptboston and @promptlondon.

For more information, visit www.prompt-communications.com

Tags: , , , ,
Posted in News | Comments Off on Prompt appointed by TestPlant to develop media relations and customer programs