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Posts Tagged ‘New York Times’


March 10th, 2016

Crowdfunding Campaign PR: An Interview with Mitch Rosenberg, KinderLab Robotics

Crowdfunding Campaign PR: An Interview with Mitch Rosenberg, KinderLab Robotics

Mitch Rosenberg is the CEO and co-founder of KinderLab Robotics – a Boston-based company that’s created a developmentally-appropriate robot kit, KIBO, to help teach programming concepts to four- to seven year olds.

KIBO was funded on Kickstarter. We worked with the KinderLab Robotics team on crowdfunding content, blog content, social media content and working with the press to secure briefings and coverage with The New York TimesForbesBoing BoingGizmag,BostInnoBoston Business Journal and more.

KinderLab Robotics continues to work with the team at Prompt to share its vision, growth and successes.

We sat down with CEO and co-founder Mitch Rosenberg to talk a bit about his experience. See what he had to say about us below.

Why did you work with Prompt?

Mitch Rosenberg: Well, I went to a lot of firms in the Boston area. When we founded our company, we knew we were going to get it moving via Kickstarter. I asked many of the firms that are well-known in the area if they would sign up to help us publicize that Kickstarter, and most of them said no.

In contrast, Prompt came up with a very effective and creative approach for publicizing our company and a very creative way of financing it so we could afford it even as an early startup.  Because Prompt was unique in its ability to provide support for Kickstarter, we felt that it was a great fit for us.

So, we chose Prompt because it demonstrated a results-based program that was specifically designed for crowdfunding-based campaigns. Prompt worked with us on our successful Kickstarter campaign, and gave us valuable advice about our target audiences, helped us work with the press and created excellent copywriting. The Prompt team has a strong process, works methodically, and delivers results.

What results have you seen from working with Prompt?

Mitch: Working with Prompt, we have been featured in articles in The New York Times (more than once), Forbes, The Huffington Post, and many other local and radio media outlets and we’re very happy with the results.

And in addition to the media side, the Prompt team was instrumental in creating a social media presence for us that resulted in a wide variety of inquiries and sales. In summary, the results have been both prolific and business meaningful for us. We’ve gotten a lot of business because of our marketing with Prompt.

What has your experience been working with Prompt?

Mitch: The process working with Prompt has been really professional and fun. We have regular meetings, Prompt supplies us with a dashboard of statistics of how the various projects that we’re working on are fairing and we’re really happy with both the tone and results of working with Prompt.

Would you recommend Prompt?

Mitch: We highly recommend Prompt – especially for young and fast growing startups. But also for any innovative companies looking to make their presence known in the marketplaces they’re doing business in.

Interested in ensuring your crowdfunding campaign’s success? Check out our Crowdfunding Success 60-Day Program which leads you step-by-step on how we set up, run, manage and publicize crowdfunding campaigns.

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June 3rd, 2013

Extra, extra read all about it: Software testing and regional newspapers

Extra, extra read all about it: Software testing and regional newspapers

Part five of six in the blog series,
Prompt Technology PR Snapshot: Software Testing

Whether you’re in the check-out line of a grocery store, hopping aboard the metro, or spending the morning at a local coffee shop, newspapers and national media outlets are readily available and easily found.

NewspapersCoverage in the regional and national press are considered a great hit – just think of the large audience, broad reach and public familiarity of such publications. And although a piece in the New York Times or Daily Record would certainly be something to frame, what if more of your sales prospects read a niche outlet like Computer Weekly instead? This is something to consider as you begin evaluating your PR goals and objectives – always aim for the target, despite how tempting a more wide-scale placement can be.

Now, back to the newspaper press – exactly how can a software testing firm land such a hit? That’s where the Prompt team comes in with the following insider tips:

–       Follow the national newsbeat: Stay on top of the latest news trends and topics. Are journalists discussing the flat economy and pending budget-cuts across enterprises? Offer your commentary on how software testing services, such as automation or outsourcing, can deliver efficiencies to companies, large and small, freeing up budgets.

–       Partner with customers: Customers that are well known will catch the eye of technology- and business-beat editors. If you’ve won such a contract recently, create a unique angle to market your company and be ready to pitch it to the press.

–       Think regional: Any software firm can be regional – just think of where your customers are based and emphasize the location along with any involvement in local initiatives.

If your goal is to make it into the Wall Street Journal, don’t lose hope. With key PR strategies, a great hook, and persistence (if at first you don’t succeed, try again), your software testing firm can land a spot in a well-known regional newspaper.

Tune in next week on our blog for a full round-up of all our software testing PR tactics, including a free download to share with your marketing team. Until then, let us know your comments, thoughts or questions by tweeting at us today: @PromptBoston or @PromptLondon.

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October 19th, 2011

Media bytes: The New York Times expands online

Media bytes: The New York Times expands online

As a tech PR and comms company, we’re always following the changes in the media world. Our goal is to gain visibility for our clients and the work they do, so when a new publication, or a new blog, or a new section to a newspaper is announced, we take note.

Yesterday, Tuesday 18, The New York Times announced that they would be expanding their online Opinion Pages. In an effort to embrace the ‘blogs are news’ and ‘news are blogs’ mentality, the NYT plans to increase content, videos, discussion features, and contributors in the new online section. The online expansion comes soon after the newspaper revamped its new Sunday section, Sunday Review. ‘All the News That’s Fit to Print’ (and now post).

For more recent media updates, follow our newest section and ongoing blog series, ‘Media bytes’.

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August 10th, 2009

How deep is your digital love?

How deep is your digital love?

How would you rate your level of addiction to technology? Do you think you’re getting more reliant on gadgets and fingertip information as you get older, or do you think your youthful self was hooked on a harder tech habit?

It’s something that I thought about frequently last week while stuck in bed all poorly with a spinning head that refused to focus on any screen – handheld or HD.

Like a lot of other thirty-somethings, I do at least try to keep a reasonable grip on real-life priorities as I begin plotting the early stages of a truly spectacular mid-life crisis. But that doesn’t stop me from blogging at dawn or tweeting through lunch, checking my Exchange inbox while gardening or conjuring up a new iPod playlist in the middle of a sleepless night.

It’s only when you’re bereft of gadgets, travelling in a connection-free zone or nursing a migraine or similar, that you really notice how reliant on, or at least comforted by, technology you truly are. So it was with a mixture of glee and foreboding that I read about the lives of Karl and Dorsey Gude in the New York Times this morning. Online, naturally. Over breakfast. On my iPhone.

The Gudes of Michigan nostalgically recall mealtimes interrupted only by newspapers and TV, as if they were halcyon days forever lost. These days, you see: “Mr Gude wakes at around 6am to check his work e-mail and his Facebook and Twitter accounts. The two boys, Cole and Erik, start each morning with text messages, video games and Facebook.” Even Mrs Gude “cracks open her laptop after breakfast.”

It’s a scene repeated in household across the world where sufficient expendable income and comfortable lifestyles have enabled some families to replace or enhance face-to-face communications with global social media and entertainment. Despite her wilful fraternisation with her tech demons, Mrs Gude isn’t happy at all: “Things that I thought were unacceptable a few years ago are now commonplace in my house,” she told NYT. “Like all four of us starting the day on four computers in four separate rooms.”

Scary, do you think? Or perhaps aspirational? How has technology transformed your own home life? Do you think concerns at our increasing use of evolving tech are the woolly worries of deluded luddites? Or do you constantly harbour a hankering for a simpler, gadget free home-life? Perhaps you out-geek the Gudes and fancy sharing your own digital day with us?

Please share your thoughts – I’ll be monitoring the blog at every waking second, just in case you do…

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