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July 15th, 2014

The opportunity for large B2B brands on social media

The opportunity for large B2B brands on social media

Social media provides consumer brands with unique opportunities to monitor consumer sentiment, opinions and trends. But, it is not the bastion of consumer-facing brands – there is also a great deal of understanding and direction that business-to-business vendors can learn from social media analysis.

Let’s review just one series of projects with reasons and outcomes that Prompt Social recently completed for a global software brand.

Scenario: A global brand with a large number of products, partners, simultaneous campaigns and events wants to understand three things about its market:

  1. Which partners are the most active – and have the most influence – over relevant business social media channels?
  2. What is the extent of social media influence and reach of partners within specific geographies?
  3. How much influence does the vendor have in core themes relating to its products and services? Is it possible to discover the nature of these influences and the sentiment of users’ conversations beyond merely ‘positive’ and ‘negative’, and gain a fuller understanding of issues, attitudes and perceptions relating to the vendor?
  4. What is the influence of partnerships relating to these core themes?
  5. What opportunities, ideas and actions relate to topics and conversation discoveries?

The main outcomes from working with Prompt Social included:

  • A comprehensive review of social media conversations, trends and sentiment relating to core campaign themes and topics, including a summary sheet highlighting main findings, opportunities and recommended actions
  • A ranking of partners and their social media influence – (1) overall, (2) relating to core campaign areas and (3) by region – to allow local marketing to engage and influence with target partners
  • Insight and plans to maximize future social media activities in line with communication, sales and business objectives

To learn more about Prompt Social and how it can help your business, please click here.  

 

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October 28th, 2013

Prompt goes PR (as in Prompt PR)

Prompt goes PR (as in Prompt PR)

Hello from Prompt PR!

Who are we to you? Ideally you already know us as that tenacious team that delivered results for your business across time-zones. Or maybe to date you know us largely through all those great downloads, courses, newsletters, blog posts and social media feeds that we create and share? Perhaps you don’t know us yet – in which case, why not join us to learn Ten Ways to Promote your Technology Product, Service or App?

However you are familiar with us, you probably just know us as ‘Prompt’. Or our more formal – and much longer – name of Prompt Communications. But not any longer. Last week we updated our digital presence to Prompt PR and prompt-pr.com. This doesn’t mean much to many people, especially as the beauty of the internet means that ‘prompt-communications.com’ will continue to persist in our digital timeline, but from this point forward our digital identity and our domain will be prompt-pr.com.

So why the change? Well, a number of reasons including:

  • – ‘PR’ is much snappier than ‘communications’. It’s easier to say ‘Prompt PR’ over the phone, quicker to type, simpler for journalists, shorter for social media, easier to fit into forms with restricted address width, and more memorable to shout out at strangers from buses (if so inclined)
  • – PR is what we do. Yes, we also communicate, but we regard PR as our core, our bread and butter. If you want to relate to ‘publics’ of any kind – journalists, prospects, customers – and your business is in any way related to technology, then we’re the team for you (if you want to check us out, why not sign up for our ‘Ten ways to promote your technology product, service or app’ webinar?)
  • – We like alliteration. But don’t worry; we won’t go any further with this and start promoting and proclaiming Prompt PR profusely and prosaically to produce plentiful pizzazz, or anything like that

Clients and friends that we have already spoken to about the change think it makes a whole lot of sense to shorten our email addresses and domain – do please remember to use our new domain when contacting us. Thank you.

www.prompt-pr.com/contact-us
info@prompt-pr.com
hbutters@prompt-pr.com
@PromptBoston
@PromptLondon

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Posted in Hazel Butters: Opinion | Comments Off on Prompt goes PR (as in Prompt PR)

 

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October 11th, 2013

‘Ten ways to promote your technology product, service or app’: A free Prompt webinar

‘Ten ways to promote your technology product, service or app’: A free Prompt webinar

Technology marketing specialist shares ideas, opinions and experience on how to communicate technology benefits, differences and features to prospects  

October 11, 2013Prompt, a digital PR consultancy based in Boston and London, is hosting its first webinar in a series on PR, positioning and sales tactics for tech vendors. The webinar: The webinar: Ten ways to promote your technology product, service or app, will be held on Thursday October 17 at 11.30am EDT / 4.30pm BST.

The 45-minute webinar will outline challenges, tactics and opportunities facing technology vendors in communicating, planning and executing marketing and PR plans to drive sales – and offer suggestions to tech entrepreneurs and marketers that want to increase business momentum, drive marketing results and shorten their sales cycles.

The webinar will be hosted by Hazel Butters, a technology marketing specialist with 15 years’ experience of working with tech start-ups, early-stage VC-funded software companies and global technology companies.  It will cover:

  • Messaging and positioning to increase relevance and drive sales
  • How to identify and target key audiences
  • Ways that PR can support technology sales
  • The role of customer testimonials
  • Advice on demonstrating thought leadership
  • How to work with industry analysts

Hazel Butters, CEO of Prompt said: “This webinar is the first of a series of event and will be an introduction of ideas and examples of how to use PR and marketing to effectively communicate the relevance of a technology product or service – regardless of whether it’s high technology, like a high-end storage enterprise application; a consumer-leaning gadget or app; a green technology application or a medical technology device. Whatever the technology type, there’s an underlying need to be able to explain its intricacies, features and benefits to potential users. Meanwhile, buying technology has become a complicated and time-consuming activity: IT prospects are overwhelmed and uncertain. In many cases buyers find themselves inundated with content, and yet short of facts.”

Hazel concluded: “At Prompt we thrive off technology – it has an impact on how we live, communicate, work, and travel. I’m personally thankful for the opportunity I’ve had to work with global technology leaders, software companies across the globe, and some of the most fun and creatively innovative emerging tech vendors. As marketers our task is to present compelling, appropriate and honest details to relevant audiences to increase the understanding and knowledge, or to motivate a behavior – such as wanting to buy a technology product, service or app. I’m looking forward to sharing our ideas, forging new relationships and hopefully giving attendees some food for thought.”

Attendees will receive a copy of Prompt’s e-book: ‘Ten ways to promote your technology product, service or app.’

To attend ‘Ten ways to promote your technology product, service or app’ on Thursday October 17 at 11.30am EDT / 4.30pm BST, please register here.

For more information about Prompt’s technology PR, social media and copywriting services, please email info@prompt-communications.com

 ###

 About Prompt 

Prompt is a digital PR agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specializing in innovative markets including technology, green tech and sustainability, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Prompt Communications has head offices in London and Boston.  Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Crimson Hexagon, Dell Compellent, Genesys Telecommunications, GenSight, Grouptree, IBM, Ipswitch File Transfer, jovoto, KANA, NTT Com, Oracle Corporation, Sepaton and Webtide. www.prompt-communications.com

Media contacts: Jackie Fraser | press@prompt-communications.com | Tel: 617 401 2716

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Posted in News, Prompt news | 1 Comment »

 

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September 10th, 2013

aPriori signs new European PR contract with Prompt

aPriori signs new European PR contract with Prompt

International agency to continue to drive European media relations for PCM innovator

10 September 2013 Prompt has been appointed by enterprise product cost management software specialist aPriori to run targeted 2014 European media campaigns covering Britain, France and DACH (Germany, Switzerland and Austria).

Headquartered in Concord, Massachusetts, aPriori develops and markets enterprise product cost management software to reduce the costs of products both post- and pre-production. aPriori Product Cost Management software platform is the first solution of its kind that allows companies to maximize savings throughout the development and manufacturing stages. The software provides real-time product cost assessments, enabling discrete manufacturers and product companies to make informed decisions to drive down product costs. aPriori helps world class manufacturing corporations stay on budget and reduce excess spending. The company recently announced $6 million in additional funding on the back of a record financial year which included annual revenue growth of 84% and a 62% increase in customers alongside a fifth year of 90% customer renewals.

Rick Burke, VP of Marketing for aPriori, said: “In Prompt we feel we have found a public relations company that matches our own personality. Together we are goal focused and strategic, targeting relevant media audiences in key territories, and concentrating on very specific markets. Prompt has understood our ambitions to produce some excellent and metric-based results to date including opinion pieces, interviews and coverage in core automobile, aerospace and manufacturing press. We now look forward to continuing our momentum, press coverage and sales-focused PR activities in 2014.”

Prompt is a PR consultancy that has gained significant experience in the technology industry with PR, copywriting and marketing clients from early stage technology companies to global organisations such as Dell and Oracle Corporation. The company also offers early stage companies an introduction to PR with packaged services called ‘First Byte’ with sales-focused, ‘no surprises’ PR, thought leadership, media coverage and sales-related content.

Hazel Butters, CEO, Prompt said: “aPriori is a unique company that provides a high quality product with huge value for any businesses looking for an innovative way to make more informed manufacturing and sourcing decisions that drive significant cost out of products. Rick and his team are great to work with – and they’re incredibly focused, providing our team with the goals and objectives essential for effective, results-driven PR. We very much look forward to continuing our work with aPriori into 2014.”

About aPriori
aPriori software and services generate hard-dollar product cost savings for discrete manufacturing and product innovation companies. Using aPriori’s real-time product cost assessments, employees in engineering, sourcing and manufacturing make more-informed decisions that drive costs out of products pre- and post-production. With aPriori, manufacturers launch products at cost targets, maximize savings in re-work projects and never overpay for sourced parts.
www.apriori.com

About Prompt Communications

Founded in January 2002, Prompt Communications is a communications agency with European offices in London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt Communications offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of start-ups, technology market with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility they need to achieve their business objectives, from increasing sales to enhancing reputation with stakeholders.
www.prompt-communications.com

Media Contact:
Jackie Fraser | Prompt
Tel: +44 845 053 9121 | +1 617 401 2717
press@prompt-communications.com

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Posted in News, Prompt news, Technology | Comments Off on aPriori signs new European PR contract with Prompt

 

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September 9th, 2013

Technology PR travels: Around the technology world in 80 days – Day #13: Greece

Technology PR travels: Around the technology world in 80 days – Day #13: Greece

Plenty of cheap flights were ready and willing to hop us over to Athens, Greece – the birthplace of democracy as well as pretty much any scientific discipline you’d care to discuss (and we could definitely spend some time doing just that over a cracking moussaka and a bottle or two of Xinomavro…)

Image courtesy of: http://upload.wikimedia.org

Image courtesy of: http://upload.wikimedia.org

A history lesson in Greek innovation really would take some time, but for starters we could certainly attribute the development of gears, screws, mills, metal casting, automatic doors, plumbing, steam power, alarm clocks, and even the Antikythera analogue computer.

The technological prowess of the Ancient Greeks is well known and appreciated – but sadly so is the current economic and industrial malaise of modern Greece. Latest reports from the European Central Bank claim that Greece may need a third bailout – bringing the total level of support to €250 billion since the country’s financial meltdown.

But green shoots of technology now seem to be forcing themselves through all that financial rubble – a necessary but inspiring trend that journalist Alexander Besant attributes to “desperation and 60% youth unemployment”. It’s a small but encouraging movement that could once again transform Greece from a low-tech economy largely reliant on tourism and agriculture, to a renewed hub of creativity and innovation. In the meantime, why not read TechCrunch’s take on the potential rebirth, follow the Microsoft Innovation Center Greece, or check out promising start-ups, such as Bugsense and Pinnatta?

Next time, a voyage to Turkey!

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August 5th, 2013

WordPress user tip: Re-creating disappearing bullets when posting from Word to WordPress

WordPress user tip: Re-creating disappearing bullets when posting from Word to WordPress

Like many WordPress users I frequently use Microsoft Word to put together posts and then utilize the WordPress ‘Paste from Word’ feature – if you’re not familiar with this feature, you’ll find it in the formatting toolbar. If you can’t see it, simply press the ‘kitchen sink’ button. Don’t know what that is? Check out our short post ‘Everything but the kitchen sink’.

Despite this helpful ‘Paste from Word’ button, there can still be hiccups due to Microsoft Word itself, your WordPress theme, or a combination of both.  One such problem commonly encountered is disappearing bullets.

If you have a list that you’d like to have bulleted, but grow frustrated at its disappearance or format changes upon transferring from Word to WordPress, follow these steps:

  • Once in your post or page on WordPress, select the ‘Text’ view from the top right – don’t be scared, it’s just HTML
  • Scroll to the section of your HTML in which you would like to insert bullet points
  • Before your first bullet point, you should see a <ul> tag. Insert a style attribute here, that reads like this: <ul style=”padding-left: 20px;”> – The padding option will determine the left alignment of your list, so feel free to adjust the ‘px’ number. Px refers to the number of pixels – if you don’t know what number to add in then try 20 and change it up or down accordingly

Note:  the <ul> tag specifies an unordered list (bulleted to you and me). If you’re looking for a numbered list then change <ul> to <ol>, which will result in an ordered (aka numbered) list.

  • Next, you will need to style *every* <li> tag in your list, effectively forcing each one to have the style you want – See our example here:
    WordPress HTML
  • Here I’ve used the Prompt bullet style of choice, which is  <li style=”list-style: disc outside;”>
  • Now, save the file and preview it.  Got everything you need? Then press ‘update’ or ‘publish’ and stand back to admire your handiwork
  • If you’d like to see Prompt’s final product, resulting from the HTML pictured above, click here

More questions about bullets or WordPress styling?  Why not  join one of our Google Hangouts to chat with Prompt’s WordPress expert, Malachy McConnell or  get in contact with us at wordpress@prompt-communications.com?

Now get out there and bullet away. 

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July 26th, 2013

WordPress tip: Everything but the kitchen sink

WordPress tip: Everything but the kitchen sink

In some of our WordPress posts we may tell you to ‘head to the kitchen sink’. No, this is not a basin of dirty pots and pans (of course, your kitchen sink may be empty and gleaming) – it’s a handy WordPress button.

It’s nicknamed the kitchen sink because it hides a miscellany of other buttons, kind of like ‘everything but the kitchen sink’.

Not sure where it is?  Well, if you are adding a new WordPress post and you can only see one line of buttons, like below, then press the kitchen sink button at  the end:

kitchen sink button

Once pressed, the button unveils a new row of options, yours for the taking – or the pressing.

ksjfkdsjg

Still have questions?  Join our weekly Google Hangouts every Friday at 2pm EDT.

 

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July 23rd, 2013

Reaching out to your audience – PR lessons from the Tour de France

Reaching out to your audience – PR lessons from the Tour de France

Tour de FranceA sultry Sunday evening in Paris was the spectacular setting for the end of the 100th edition of ‘La Grande Boucle’. The epic tour saw 20 teams compete over 3,404 km of picturesque French landscapes, arduously climbing up and down peaks in the Alps and the Pyrenees that would send most of us scrambling for the nearest cable car.

The Tour de France is an endurance event, and it has certainly had to endure a lot over its 110 year history. Drug cheat Lance Armstrong stripped the Tour of seven winners in recent times – the same number of races lost to the Second World War. As a result even this year’s whiter-than-white winner of the overall General Classification, Brit Chris Froome, had to deflect a now familiar shower of scepticism before receiving the trophy in his ‘maillot jaune’ on the ChampsÉlysées. Throughout the tour, French newspapers and magazines routinely questioned Froome’s integrity, and all were batted away comprehensively with volumes of data supplied willingly by his loyal Sky team (we’ll talk more about how that was handled in a separate post).

If you’ve ever watched a stage of the Tour de France you’ll know that the spectacle of riders and supporters is unmatched in any other sporting arena. It’s not just the athleticism of the cyclists that catches the eye – it’s the enthusiasm, engagement and frightening proximity of the crazed fan base. Thousands of fully-grown men run alongside the stream of high-speed bikes sporting very little apart from their pride and a few well-placed flags. One spectator at this year’s race was holding a stuffed hog under one arm and a duck aloft with his other.

If the route of the Tour goes through your own town or city, then it is considered a very prestigious event. Locals and visiting spectators alike – as many as 15 million people may have watched this year’s Tour – embrace it wholeheartedly. Fans camp at roadsides to gain the best vantage point before the cyclists pass. Spectators lean in to shake flags directly in front of cyclists. It’s not unknown for there to be injuries caused by this fervour, and there are moments watching it when I find myself shouting at those who appear dangerously close to cyclists – endangering themselves and potentially interfering with the momentum of athletes who may have cycled thousands of miles to reach that point. Well-meaning supporters even stretch out and back-slap tired competitors to help fight gravity on those final killer-climbs.  Although the last kilometre of each stage may be railed off, the rest of the course is completely open to its supporters.

There are so many sports in which spectators are charged a fortune and then kept at a great deal more than an arm’s length away, but not in this sport. The result of this openness  is a passionate and strikingly diverse base of supporters who feel genuine empathy with their heroes.

So here are some lessons that we might all learn from the Tour de France:

  • If you are accessible, people will love you for it. Audiences engage with individuals, groups, companies and products they feel they know, but you need to be open and honest to make this happen
  • It’s crucial to give your fans, whoever they might be (and whatever they might be wearing) recognition for their support. The cyclists of the Tour embrace the swathes of spectators and regularly thank the immense fan base they have, and their contribution to the sport
  • There is huge value to be had in listening to your audience. In 2010 the UK Sky team, home to the winner of the last two Tours, decided it would maintain a ‘closed’ area at the beginning of each stage to help cyclists focus. An immediate backlash from fans led to the team’s sporting director apologising before folding up both the idea and the barriers
  • Let your audience be the way they are. One thing I love about the Tour is that fans and supporters are not corralled, dictated to or limited. They are celebrated for the way they are, and as a result make the sport more fun, thrilling and engaging for  it
  • If you are honest to yourself and to your supporters then it doesn’t matter if you crash and suffer a few bruises from time-to-time – someone will help you back up and tell you that you can be a winner
  • It’s okay to appear on TV in your underpants with your stuffed hog and get away with it
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