Go to blog home page

Posts Tagged ‘Prompt Boston’

By

June 6th, 2014

Prompt press coverage round up – Spring / Summer edition

Prompt press coverage round up – Spring / Summer edition

We’ve hit the half-way mark for 2014. ‘June already’, I hear you cry! As we take stock of the past six months and look at our highs and lows, we realise how much fun we’ve had ringing bells and batting down journalist’s doors to garner press coverage for our clients. We love shouting about their news, products and opinions and we’d be happy to shout about yours as well.

Below is just some of the titles we’ve secured coverage in for our clients so far in 2014.  So if you’re looking for ideas on how to get more press attention, our media relations service is just one of the many ways we are able to help. Email us at info@prompt-pr.com for more information.

Coverage_June14

 

We also offer free 30-minute one-to-one consultations sessions, so send us an email or call us on +1 857 277 5140 to find out what we can do for you.

Tags: , , , , , , , ,
Posted in Prompt news | Comments Off on Prompt press coverage round up – Spring / Summer edition

 

By

August 29th, 2013

Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

Customizable service bundles also offer ‘add-on’ options for rapid response to market opportunities

Boston, MA – August 28, 2013 – Prompt Boston has launched a range of PR, marketing, content creation and social media service packages designed specifically to benefit technology start-ups. Prompt’s ‘First Byte’ packages support key business activities that promote thought leadership, media relations and content creation. Nicknamed ‘Megabyte’,‘Gigabyte’,‘Terabyte’ and ‘Petabyte’, each scale of package also offers add-on options through a ‘Byte Size’ menu, enabling companies to respond easily to sales and growth-related opportunities, or swiftly trigger specific activities when most benefit can be gained. These optional add-ons include analyst relations, customer case studies, media training, event support and even award programs.

The programs also cover PR, media relations and copywriting in the UK, France and DACH (Germany, Austria and Switzerland), enabling American-headquartered companies to easily extend their marketing activities to new territories and to maximize the return on their marketing dollars.

Hazel Butters, CEO of Prompt Boston, said: “With the fast-paced nature of today’s technology industry, many companies, particularly start-ups, need PR programs that are flexible, scalable and economical. Increasingly we find ourselves working with start-ups and tech companies that have previously been scared away from PR by hefty six-figure fees and teams that seem to consist of a cast of thousands.  Prompt’s ‘First Byte’ packages help our clients to build impactful, results-driven PR programs which remain focused, manageable and affordable.”

Prompt’s ‘First Byte’ PR packaged activities are delivered with full transparency to ensure clear visibility of progress and results. Through this certain and honest approach, Prompt’s specialist teams work as true extensions of clients’ internal PR and marketing teams.

Hazel concluded: “PR is an important component of any business plan or strategy. With Prompt’s packages, companies can reap valuable results and predictable returns on their investments. It’s all too easy for start-ups to regard PR as just another cost, because they aren’t made plainly aware of the tangible benefits PR brings. Others may understand the advantages of PR but feel that hidden costs make it prohibitive for them to adopt. Our start-up packages are exclusively designed for early stage companies; they contain no nasty surprise costs, and are created specifically to help smaller teams harness the power of PR as part of a viable and sustainable business strategy.”

Tammy Kahn Fennell, CEO of MarketMeSuite, a user-friendly social media platform trusted by 30,000 users to organize, prioritize and engage smarter on social media, said: “As a growing software company with commitments in engineering, new product development, customer service, partner strategy and sales, it can be challenging to free up budget and dedicate time for specific media activities. We worked with Prompt when we needed set-price media work because the team could commit to a predictable fee that helped us to plan financially, while prioritizing activities that complemented our immediate sales and growth strategy.”

To learn more about Prompt’s ‘First Byte’ PR packages, visit the website. To receive more information on pricing and package details, please fill out Prompt’s form here.

About Prompt
Prompt is a communications agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specializing in innovative markets including technology, green tech and sustainability, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Prompt Communications has offices and consultants spanning in London, Massachusetts and California. Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Corizon, Dell Compellent, Foviance, Genesys Telecommunications, GenSight, Grouptree, IBM, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide.
www.prompt-communications.com

Media contacts:
Hazel Butters or Jackie Fraser
1 (617) 401-2717
press@prompt-communications.com

Tags: , , , , , , , , , , , , , , ,
Posted in News, Prompt news | Comments Off on Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

 

By

August 9th, 2013

Why crisis PR can improve more than just your company’s reputation

Why crisis PR can improve more than just your company’s reputation

Crisis PR is often associated with one thing – a major screw up and a subsequent clean up. And as many of us have learned, the best crisis PR can actually land the company that screwed up in a better position than it was beforehand (the Tylenol crisis of 1982, anyone?).

Well, now it seems crisis PR must live up to another standard: increasing revenue. And the recent announcement of Apple’s trade-in program, targeted at customers using third party or counterfeit iPhone, iPad and iPod chargers, may be doing just that.

An Apple charger, courtesy of Apple.com

An Apple charger, courtesy of Apple.com

The program, which was launched in response to the electrocution and coma of two individuals in China, allows all Apple customers to trade in their existing USB power adapters for an Apple-certified adapter for only $10 (or local currency equivalent) – almost 50 percent less than the adapter’s regular retail cost. The usually mum tech company said in a statement: “Recent reports have suggested that some counterfeit and third party adapters may not be designed properly and could result in safety issues. While not all third party adapters have issues, we are announcing a USB Power Adapter Takeback Program to enable customers to acquire properly designed adapters…”

But how will this increase revenue you may ask, if Apple is discounting its product? The program requires that the trade-ins must be made at an Apple store or an authorized Apple provider, and as Adam Pasick from Quartz points out, the take-back program is bound to generate some extra foot traffic – meaning the $57.60 in revenue that Apple pockets per store visit is looking pretty good.

So while Apple saves its reputation and racks in more cash, weigh in – what do you think of Apple’s crisis PR? Brilliant or just rotten? We look forward to hearing from you!

Tags: , , , , , , , , , , , ,
Posted in Apple, PR Practices, Technology | Comments Off on Why crisis PR can improve more than just your company’s reputation

 

By

August 7th, 2013

Prompt Boston launches free weekly technology PR workshops

Prompt Boston launches free weekly technology PR workshops

 Advice and insights for New England companies with practical technology PR courses in Kendall Square 

Boston, MA – Prompt Boston, the East Coast office of Prompt Communications, a technology specialist public relations and digital communications agency, has launched free weekly ‘PR and Pizza’ workshop series for New England technology companies, at the Cambridge Innovation Center (CIC).

The workshops offer free ideas and advice to technology marketing professionals and entrepreneurs in start-ups and early-stage ventures to enterprise companies. Workshop topics include messaging, news creation, news distribution and pitching, media and analyst training, social media, PR measurement and ROI.

Each workshop is run by Prompt Boston’s PR, copywriting and social media consultants.

Caroline Egan, social media and content strategist, 360Chestnut said: “As a technology company that is focused on educating consumers on energy-efficient and cost-effective solutions for their homes, we understand the benefits of PR. Being able to join Prompt’s workshops has given us the opportunity to hear about fresh strategies and tactics, and discuss ideas to help us to promote our own services as efficiently as possible.”

Geoff Mamlet, managing director, Cambridge Innovation Center said: “As one of the largest communities of early-stage ventures, start-ups, innovators and entrepreneurs in the world, we welcome community members such as Prompt that are keen to share information and ideas. Knowledge-sharing plays an important role in innovation.”

The one-hour workshops take place each Friday in Kendall Square. Workshops can be reserved on Prompt Boston’s Eventbrite page.

Prompt’s CEO, Hazel Butters, said: “Prompt Boston enjoys being part of this vibrant local community. This series of free workshops helps us to share our knowledge with the community. We want to help technology companies that may lack financial resources, as well as established vendors that are keen to sharpen the marketing and promotion of technology products, services or apps.”

###

Prompt Communications:
Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Founded in 2002, Prompt Communications has offices in London and US offices in Cambridge, Massachusetts and San Francisco, California. www.prompt-communications.com

Tags: , , , , , , , , , ,
Posted in News, Prompt news | Comments Off on Prompt Boston launches free weekly technology PR workshops

 

By

April 16th, 2013

A reflection on the Boston Marathon tragedy

A reflection on the Boston Marathon tragedy

It’s hard to believe that only a mere 24 hours ago we were learning of the terrible events that were unfolding at the Boston Marathon.  And while the Prompt Boston team, like many others in this great city, is still trying to sort through the emotions and grief that comes with such a tragedy, we are also proud of how strangers, neighbors, friends, and an entire city have come together as one.

Yesterday, members of the Prompt Boston team were filming near the finish line at the Boston Marathon, and while unharmed, we have decided, out of respect for those affected by this senseless act, to not create the video we had originally planned. For the many individuals and families that participated in our video, we greatly appreciate your support and contribution, and hope that you agree with our decision on how to move forward.

Thank you very much for your understanding. We extend all of our well wishes and support to the city of Boston, its residents, and foremost, the victims of the Boston Marathon tragedy.

Many thanks,

Prompt Boston

Tags: , ,
Posted in Boston | Comments Off on A reflection on the Boston Marathon tragedy

 

By

January 13th, 2013

A tech PR’s reasons to love Cambridge #47: MIT hacks

A tech PR’s reasons to love Cambridge #47: MIT hacks

Prompt blog: MIT hacks

Working right next door to MIT, we love to see and hear about the regular student ‘hacks’. One of our favorites saw MIT’s green building become a giant-sized Tetris game.

We’re pretty sure that when  William Welles Bosworth designed MIT’s Great Dome, he didn’t foresee that one day it would be transformed into R2-D2, be adorned by an Olympic medal, become known as the resting place for a police car (okay, it was really the shell of a Chevrolet Cavalier, although it did contain a dummy dressed as a police officer complete with a box of donuts), or be the backdrop of Pac-Man and adversary Blinky.

For this latest hack of the Great Dome, MIT students had to work around some major construction work taking place on top of the building. The construction is actually pretty interesting in itself – it’s to replace a skylight that was blocked back in 1942 so that it couldn’t be used as a marker for enemy bombers keen to target MIT as a radar research facility.

Which brings us to another reason to love this area – a rich tech history.

Tags: , , , ,
Posted in Boston, Prompt locations | Comments Off on A tech PR’s reasons to love Cambridge #47: MIT hacks

 

By

December 13th, 2012

You say December 13, I say 13 December

You say December 13, I say 13 December

December 12 Prompt CommunicationsDate formats. Is it 13 December today, or December 13? Working as a transatlantic PR and copywriting team, we know that the accepted format is largely decided by which side of the Atlantic you happen to be working on. While PromptBoston would say December 13, PromptLondon would always use 13December (but let’s not call the whole thing off).  Add the year too, and PromptBoston would say December 13, 2012 while PromptLondon would use 13 December 2012 (note the lack of comma).

One of the first things we ask anyone joining the Prompt team, wherever they are based, is to get used to writing the month part of the date out in full, so as to avoid confusion on reports, editorial trackers, client updates, internal planning documents and communications generally. “What do you mean America is going to celebrate independence on 7/4/2013? Really? In early April? That seems wrong?”  “No, Saint David’s Day (Patron Saint of Wales, if anyone is wondering) isn’t on 3 January, I said it was on 1/3/2013, and I’ll be donning my daffodil and making cawl on the first of March.”

The largest slice of the world’s population uses the date format that we’re familiar with in Britain – the majority of Europeans, Asians, North Africans, Latin Americans and Australasians use this ‘little-endian’ approach, beginning with the smallest measurements of time (day, then month, then year). The reverse, ‘big-endian’ format, is preferred most notably in China, Japan, some neighbouring Pacific states, and a handful of Eastern European countries. It is also part of the international ISO standard. The ‘middle-endian’ format (month, day, year) is used almost exclusively in the North America, with the exception of Belize, as far as we know. However, as a Brit who has spent a lot of time in America, I can still see logic in the American approach – the month comes first because it changes less frequently than the day, then you just add the specific date and top it off with the year.

Whichever format you are used to or see as the most logical (please tell us, we’d love to hear your opinions), we all at least get to write the date format the same way once a month (and yesterday brought the further novelty of the year matching too – 12/12/12).

Over the upcoming seasonal break (in between encouraging my British family members to drink eggnog while arguing over Trivial Pursuit), I’m going to spend some time trying to figure out why the date format flips in its journey across the Atlantic. Should we blame George Washington or King George III? Perhaps we can point the finger at Jonathan Swift? In the meantime, please don’t even get me started on why we drive on different sides of the road

Tags: , , , , , , , , , , , , , , , , , , , , ,
Posted in Boston, Hazel Butters: Opinion, London, Opinion, Prompt locations | Comments Off on You say December 13, I say 13 December

 

By

August 20th, 2012

Hello, Twellow!

Hello, Twellow!

Imagine combining the outreach of Twitter with the organization of the Yellow Pages. With that idea in mind, say hello to Twellow 2.0, the updated version of the site originally launched in 2007.

Twellow is the premier directory service for Twitter, with over 31 million user profiles indexed and categorized throughout the site. This latest upgrade was driven by Twitter’s exponential growth. Mike Marr, the lead developer of Twellow, told WebProNews that the goal was: “cleanly displaying as much information…without providing that additional clutter you find through Twitter.”

The site pulls all public Twitter profiles into the directory; you could be in there without even knowing it. Tweets that are protected under Twitter’s privacy settings are not shared on the site. Twellow then automatically categorizes the Twitter accounts by keywords in each user’s short biography. This categorization is either hit or miss due to the automated process and how accurately the user’s bio is filled out. The option of self-categorizing your own profile is also available while registering for a Twellow account.

Twellow offers nearly 3,000 different categories to help users browse and follow others with ease. Categories range from Bedroom Accessories (which then subcategorizes into furniture, linens and cabinets), to Entertainment, which lists the Twitter accounts of actors and musicians like Snoop Dogg and Paris Hilton.

Marr’s vision targets both individuals and businesses who want to easily find and follow those people who matter most to their particular vision. Twellowhood, an additional feature on the upgraded site, sifts through users by location, making it easier for Tweeters to find their neighbors.

For more information on the social media site, visit our Twellow profiles at www.twellow.com/PromptBoston or www.twellow.com/PromptLondon.

Tags: , , , , , , , , ,
Posted in Innovation, Technology, Twitter | Comments Off on Hello, Twellow!

 

By

June 28th, 2012

Fenway bids farewell to a favorite

Fenway bids farewell to a favorite

As most people know, Boston is a dedicated sports town. Its fans are emotional, competitive, and sometimes crazy – and last weekend, they proved all three. This past Sunday, I went to the Boston Red Sox game to watch them battle the Atlanta Braves, and although no one knew at the time, I also watched beloved third baseman, Kevin Youkilis, play his last game as a member of the Red Sox.

It was touching to see the standing ovation he received during his first at bat, and the subsequent standing ovations he received when he got on base and caught a line drive. Fans after the game (and trade announcement) expressed deep gratitude for the time Youkilis spent on the Red Sox and sadness over his depart. Even as a Boston transplant, it was a great moment to be a part of.

Prompt Communications at Fenway Park during Kevin Youkilis trade

If only Obama had practiced his comedic timing (as a copywriting and public relations firm, we *especially* appreciate timing) before his speech on Monday at Symphony Hall. Bostonians aren’t afraid to boo, even if you’re the POTUS. Although, I prefer to think they we’re giving one final ‘YOOUUKKKK’.

Tags: , , , , , , , , ,
Posted in Boston, Copywriting, Events, Media, Prompt locations | Comments Off on Fenway bids farewell to a favorite

 

By

August 18th, 2011

Prompt appointed by TestPlant to develop media relations and customer programs

Prompt appointed by TestPlant to develop media relations and customer programs

Prompt to develop in-depth customer reference and case study programs to profile market leader’s success with defense, media and gaming, healthcare and finance customers

Boston, MA and Boulder, CO – August 18, 2011 – TestPlant, the developer of tools which automate software testing and validation, has appointed Prompt Communications as its public relations consultancy to run its news and customer case study programs.

TestPlant‘s flagship product is eggPlant, an innovative software testing tool which automates the traditionally manual process of screen-based software testing. A robotic non-invasive test tool, eggPlant can be ‘trained’ to interpret screens in the same way a human eye would, enabling its 500 customers organizations to reduce the time and cost of software testing.  TestPlant has a development center in Boulder, Colorado, and offices in Washington D.C., and London.

Prompt is a digital and PR communications consultancy with offices in Boston, San Francisco and London. Formed in 2002, and with a strong technology practice, Prompt provides clients such as Adeptra, CEO Express Corporation and Oracle Corporation with PR, copywriting, social media and marketing initiatives to improve brand recognition and drive sales.

Prompt will be working with TestPlant’s management team to create and execute a tailor-made PR and copywriting strategy to communicate the benefits of TestPlant’s products and services to the press, industry influencers and analysts. Prompt will drive the company’s messaging through a comprehensive news-driven media relations program, and through development and placement of customer success stories.

George Mackintosh, chief executive of TestPlant, said, “We are looking forward to working with the Prompt team – they are well-versed in technology, able to create compelling and relevant copy, understand technical deployments and drive visibility. We have a large number of high-profile customers and I’m looking forward to getting our messages, based on real user success, out to the market.”

Hazel Butters, CEO of Prompt Communications, said, “Our US team is really excited about working with TestPlant and being part of the drive to increase awareness of their brand throughout the industry. We have a real passion for the software testing sector, and TestPlant has the perfect combination of people and technology: they have innovative products, driven by an inspired and inspiring team, and backed by an impressive customer base.”

About TestPlant www.testplant.com

TestPlant is an international software business with an established customer base of leading IT and media corporations and defense and security organizations using eggPlant, the world’s leading GUI automated test software tool. TestPlant is headquartered in London, with offices in Washington DC and a development center in Boulder, Colorado.

About Prompt Communications

Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets including sustainability, technology and healthcare, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programmes.

Founded in January 2002, Prompt Communications has European offices in Chiswick, London and US offices in Cambridge, Massachusetts and San Francisco, California. Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Barros Technologies, Corizon, Dell Compellent, Foviance, Genesys Telecommunications, GenSight, IBM, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide.

Sign up for Prompt’s free ‘tech therapy’ Boston workshops at: http://tech-marketing-therapy-boston.eventbrite.com/

Sign up for Prompt’s free weekly tech, marketing and social media newsletter at http://www.prompt-the-crowd.com/newsletter-sign-up/

Follow Prompt on Twitter @promptboston and @promptlondon.

For more information, visit www.prompt-communications.com

Tags: , , , ,
Posted in News | Comments Off on Prompt appointed by TestPlant to develop media relations and customer programs