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December 30th, 2014

Enterprise software vendors, partner networks and the importance of social ranking

Enterprise software vendors, partner networks and the importance of social ranking

social mediaEarlier this quarter we launched a social media scoring service to help technology vendors evaluate the influence of their business partners. Called ‘Channel Social Influence’ (or CSI) this service helps vendors to understand the online influence of individual partners across large partner networks. We’re not talking a few ISVs, SIs or technology partners, we’re talking about understanding networks in the hundreds, thousands, even the tens of thousands.

Understanding partner social standing helps marketers working in Channel Marketing on several levels:

  • Gaining insight into partners’ activities, reach and engagement on social media at an individual level
  • Being able to group partners into different ranks, presented in easily understood categories, ranks, tables and charts
  • Visibility of social media conversations and partner impact relating to specific projects, specific market trends and specific products
  • Understanding which partners have the greatest social media impact, so vendors can work closely with them, participate in, and contribute to, their social reach
  • Seeing any regional variations in partner social media activity, reach and impact
  • Developing social media marketing programs to assist partners that have lower level social media activity
  • Spending partner-related marketing budgets in relevant and targeted ways to extend reach, clarity of message and influence

Prompt CSI uses algorithm-based analysis alongside opinion and sentiment analysis to help vendors determine the social influence of individual partners on business-relevant social media channels including LinkedIn, Twitter, Facebook and blogs. To find out more contact us at social@prompt-pr.com.

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November 4th, 2014

Prompt CSI: a new social media scoring service for technology vendors to evaluate partner influence

Prompt CSI: a new social media scoring service for technology vendors to evaluate partner influence

New Channel Social Influence service uses Prompt’s social media listening service to help technology vendors determine the influence of partners across relevant online platforms

Prompt has launched Channel Social Influence (CSI), a social media measurement and ranking service created to help technology businesses judge the online influence of their partners and partner networks.

Prompt CSI provides technology enterprises with insight into the social media activities, reach and engagement of business and channel partners, broken down into easily understood categories, ranks, tables and charts. It scales from tens to thousands of distributors, resellers, ISVs and retailers. Vendors gain visibility and understanding of the social media status of their partners and third-party companies in the appropriate context of specific projects, market trends and product segments, ranking individual partners.

Hazel Butters, CEO of Prompt said: “There are technology vendors spending tens of thousands of dollars on channel marketing programs, and yet when it comes to understanding the social media influence of their partner base, they are flying blind. Our CSI analysis gives vendors the opportunity to understand the social influence and reach of partners and to act accordingly; to harness those partners with the greatest reach and to develop social media marketing programs to assist those that have room to increase their social media activity.”

Prompt CSI uses algorithm-based analysis alongside opinion and sentiment analysis to help vendors determine the social influence of individual partners on business-relevant social media channels including LinkedIn, Twitter, Facebook and blogs.

Prompt recently completed an analysis for one global technology brand that allowed it to pinpoint and rank the social media activities, reach and engagement of more than 1,500 technology partners across 43 countries.

Large technology businesses with extensive networks of partners derive value from accurately identifying which of their partners are most active and influential on social media. Prompt CSI gives technology vendors the truest possible insight into the activities of those partners by providing a detailed audit of the activities, influence and maturity of each partner’s social media content based on solid methodologies and proven mathematical analysis, Prompt CSI is able to rank named partners based anywhere across the globe against their social media influence, revealing actionable data for reach, market-specific trends, volume and influence.

If you’d like details on CSI works, please fill out the form below.

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