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May 28th, 2015

Free online event: How to drive enterprise technology sales with PR

Free online event: How to drive enterprise technology sales with PR

Are your PR efforts leading to sales? Throughout June we’ll be hosting free online events for enterprise technology marketers and entrepreneurs that want to create more leads and sales. In a 50-minute, information-packed webinar we will detail practical ways and techniques to shift PR processes to link them closer to sales and generate leads.

Hosted by Hazel Butters, who has 17 years’ of experience in technology PR and sales, ‘How to drive enterprise technology sales with PR’ will cover:

  • How to define your value proposition to increase sales
  • The ‘sales-marketing’ gap, and how to close it
  • Ten myths relating to PR and sales – and ten things you can do immediately to increase PR’s impact on your sales

Please join us and find out ways to change your approach to PR processes and to link them closer to sales. Register at: http://bit.ly/tech-PR-sales.

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May 19th, 2015

Myth #9: Prompt’s ten technology sales myths

Myth #9: Prompt’s ten technology sales myths

At Prompt we know that PR complements sales to drive influence, impact, and financial success.  Our PRISM methodology delivers the steps and processes involved in planning and executing PR programs in line with sales objectives. And our free webinar series ‘How to use PR to drive sales’ shares content created specifically for technology companies. We’ve gathered this content from working with global companies including Adobe, IBM, and Oracle, and hundreds of early-stage companies. This means that we’ve covered every level of complexity, type of technology, and (we think) almost every kind of sales process.

However, in our dealings with hundreds of technology companies, we are also aware of a number of sales ‘myths’ that we believe may be holding back technology entrepreneurs and technology  marketers from making the smartest decisions for their own business futures.Over the next few weeks, we’re setting out to share ten of the most common myths – some of which may be familiar to you.

Myth #9

“All of your prospects think like you do.”

You may sometimes find it helpful to visualize an average customer and their typical needs when honing your messaging, but never fall into the trap of thinking that all your customers fit such a simple mold. Each of your prospects has a completely different perspective, and few vendors take the time to really understand what each individual prospect is thinking about, stressed over or dreaming of. You do not have a crystal ball, or your prospect’s offices bugged (at least we hope not). It’s impossible to know the internal pressures they face, and the personal ambitions they have. Sales messaging that asks the right questions and presents authentic anecdotes will help these prospects to relate, and open up, with you.

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May 11th, 2015

Myth #8: Prompt’s ten technology sales myths

Myth #8: Prompt’s ten technology sales myths

At Prompt we know that PR complements sales to drive influence, impact, and financial success.  Our PRISM methodology delivers the steps and processes involved in planning and executing PR programs in line with sales objectives. And our free webinar series ‘How to use PR to drive sales’ shares content created specifically for technology companies. We’ve gathered this content from working with global companies including Adobe, IBM, and Oracle, and hundreds of early-stage companies. This means that we’ve covered every level of complexity, type of technology, and (we think) almost every kind of sales process.

However, in our dealings with hundreds of technology companies, we are also aware of a number of sales ‘myths’ that we believe may be holding back technology entrepreneurs and technology  marketers from making the smartest decisions for their own business futures.Over the next few weeks, we’re setting out to share ten of the most common myths – some of which may be familiar to you.

Myth #8

“Your prospects value your customer success stories”

Do your prospects really read, believe and find great use in the case studies that you created with past customers? Prospects are more used to being marketed to than you might think, and most now have very active marketing and sales BS monitors! Steer well-clear of cookie-cut formulaic success stories that espouse the virtues of your own business. Instead create authentic, genuine stories that focus on the business benefits to customers in a broad range of industries or sectors, maximizing the chance that prospects will identify with your existing customer base.

 

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May 8th, 2015




dividing line Prompt Byte

The how-to newsletter from Prompt PR

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London


22 Upper Ground

Eighth Floor

London

SE1 9PD


Boston


745 Atlantic Ave

Third Floor

Boston

MA 02111


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Welcome…

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Happy Friday everybody and welcome to another edition of the Prompt Byte. We hope you’ve had a great week and are ready for some new tips.

This week, we talk about ‘social’ acceptable copy, the three things to focus on while gearing up for a product launch and having a good newsletter. And don’t forget – we want to hear your Geek Speak guesses! Get in touch on Twitter.

Happy reading,

Hazel

Hazel Butters

CEO

Prompt PR

Twitter: @PromptLondon and @PromptBoston

Facebook: Prompt London and Prompt Boston

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How to
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How to think about product launches: Vision, authority and impact

At Prompt we help entrepreneurs and businesses launch products: apps, hardware, consumer technologies, innovative gadgets, business products and services, and high-end, complex enterprise products.

Many product launches are driven by a desire to increase sales. But selling your product, service or idea isn’t just about money – it’s about something much bigger than that. It’s about having an impact.

When we are talking to clients on the essential groundwork for effective communication that engages, influence (and helps to drive sales) we work on three core areas: vision, authority and impact.

Vision
This is the purpose behind the company or organization – the why, the reason for existing and the rationale for your anticipated path. In short, this is why your organization exists. It’s important to be clear on your vision, because it’s also the underlying ‘why’ for your product or service. Without a why it’s hard to have a passion. With it, all marketing and sales comes from a place of passion and belief.

Authority

Authority is about sharing your expertise – both in your market and on your product. It’s important to be an authority and consistently demonstrate it. This is why it is important to grasp opportunities to share your views, insights and advice on a market – speak with press, brief industry analysts, share expertise over social media and comment on relevant forums and blogs. Within your company you have experts, so allow them to have their expert opinions – on the market, on what prospects needs to be aware of and to ask – and to express these opinions and demonstrate their authority.

Impact

Impact is about results – not for your organization or company, but the impact your product, service or app has on your users’ lives. Impact could relate to a cause, emotional results, or tangible results such as saving time or money and increasing business efficiency. It’s about the transformation. Sharing examples, transformations and support from existing customers is a great way to help explain this impact to prospects.

Want to hear more about how to define your vision, authority and impact to drive technology sales? Then join our ‘How to drive technology sales’ webinar on May 15 – simply register here.

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App of the week
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Opinion 2


Opinion 2

Opinion Podcasting has been the free podcasting tool of choice for many for some time now. It’s a brilliant little app that allows you to create high-quality audio podcasts, then trim and edit them with natty drag & drop tools that make the whole experience fun and easy. But in its latest update, Opinion 2 has made the logical step to add online publishing and sharing options, removing the need for a third-party export service. Opinion 2 now provides your podcast with its own webpage and an RSS feed — and it’s all still free.

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App of the week
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Linux

The correct way to pronounce the name of this revolutionary open source operating system is NOT ‘line-ux’ to rhyme with ‘mine-ux’ or ‘pine-ux’. The creator of the Linux Kernel has always been very clear that his OS should be referred to as ‘Linux’ to rhyme with ‘Win-ux’, ‘Pin-ux’ or perhaps more pertinently, ‘Finn-ux’. That’s because the Finnish born software engineer is called Linus Benedict Torvalds, and in Scandinavia everybody pronounces Linus with a short ‘I’, not a long ‘I’ like Charlie Brown and Snoopy’s friend. But there’s no need to take our word for it when you can listen to the man himself explaining. The poor chap has been trying to tell everyone since 1991…

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Geek speak
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“Get a pocket computer, try to do what you used to do, yeah.”

Without the help of Google, can you identify the voice behind this quote?

Tweet us at @PromptBoston and @PromptLondon if you can.

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Copy corner
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Social acceptable copy

There was a time when writing for the web was considered to be a specialist skill, separate from other forms of copywriting. Content was king, but only if it was direct, pithy, succinct, short enough to fit on one screen, and compelling enough to prompt action. Webmasters and writers determined that people online were either too busy or too fickle to devote much attention span to reading tranches of text (while presumably those who preferred to read their news printed on pulped up trees had more time to fritter away digesting long features and turning pages).

Today lines have blurred considerably and pretty much all timely, consumable, disposable writing is published on the web in some form or another. This means that all content must be written with online readers in mind. It’s entirely reasonable to expect a higher degree of skipping, scanning and flicking from someone with multiple sources of information available simultaneously at their fingertips, than just one newspaper on their lap. Immediate copy writing that fits ‘above the fold’ of most computer screens is more likely to get noticed by more people. There’s still space for quality long-form copywriting online, but if anything that initial need for brevity has been compounded further by the ubiquity of small screen mobile devices and social media.

Away from more technical considerations of SEO and keywords then, are there any enduring rules of web writing that remain appropriate for social writing? We can certainly offer half a dozen quick tips that might help if you’re struggling to be heard above the hubbub:

1. Headlines must still work hard whether you are writing a 3,000 word feature or a 200 word blog post. It’s your only chance to seize a reader’s attention with big bold type and hold it for as long as you can. A clever headline is also extremely tempting and easy to forward and share without explanation

2. Only post copy that really matters to somebody, because whether your target readers are devoting 30 seconds to your piece or 30 minutes, they still need to understand clearly why you wrote it in the first place, and why they should care enough to come back for more

3. Try and make readers think ‘huh!’, or better still to utter it out loud in a cryptic way that makes other people nearby say ‘wuh?’ Copy shared is exponentially more valuable than copy swiped away, and those social media buttons are so very easy to click

4. Have faith in good copy and be patient with it. Online writing may sit on the back burner for days, or weeks, and still pick up hits and comments months or years later. Today’s copy is no longer tomorrow’s fish and chip paper

5. Be fresh, make a clear point, and ask for feedback. You’ll quickly lose trust and return visitors if you say the same old woolly things over again and never ask readers what they would like to read

6. Don’t be afraid to go long occasionally. Not everything can be explained sufficiently in 140 characters, one smartphone page, or even above the fold on a laptop screen. Never be afraid to trust your instincts and write your ideas to their natural length if you believe they need room for expression. You can always create teaser posts on your favorite social media platforms that link to the full article for those readers who trust your judgement (and have the social stamina).

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Copy corner
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Newsletters

Do you have a big email list? A small email list? Working to build an email list of any kind? No matter the you’re situation – you should absolutely be sending out e-newsletters.
Over the years, we’ve created countless newsletters for a number of clients. They’re all different lengths, different structures and are send out at different frequencies but they all wielded results.

Newsletters give you the opportunity to educate your potential, existing and past customers about your field and your company. It opens the doors for two-way communication, sparks interest and allows you to leverage existing content in new ways.

I mean, you’re reading this after all — aren’t you?

Not sure where to start? Get in touch today!

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Contact Prompt
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We hope you find our newsletter an interesting read. For any feedback on our newsletter, or to discuss how we can help you with your PR, marketing, social media/blogging initiatives, copywriting or surveys, please contact us using the details below. We are always delighted to hear from you.


London


22 Upper Ground

Eighth Floor

London

SE1 9PD


Boston


745 Atlantic Ave

Third Floor

Boston

MA 02111

info@prompt-pr.com | www.prompt-pr.com

space man
Prompt

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Copyright Prompt Communications 2015. All Rights Reserved.

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May 4th, 2015

Myth #7: Prompt’s ten technology sales myths

Myth #7: Prompt’s ten technology sales myths

At Prompt we know that PR complements sales to drive influence, impact, and financial success.  Our PRISM methodology delivers the steps and processes involved in planning and executing PR programs in line with sales objectives. And our free webinar series ‘How to use PR to drive sales’ shares content created specifically for technology companies. We’ve gathered this content from working with global companies including Adobe, IBM, and Oracle, and hundreds of early-stage companies. This means that we’ve covered every level of complexity, type of technology, and (we think) almost every kind of sales process.

However, in our dealings with hundreds of technology companies, we are also aware of a number of sales ‘myths’ that we believe may be holding back technology entrepreneurs and technology  marketers from making the smartest decisions for their own business futures.Over the next few weeks, we’re setting out to share ten of the most common myths – some of which may be familiar to you.

Myth #7

“Potential customers care about your company”

One day, when they regard you as a trusted partner, your prospects might genuinely care about your company, its position and its successes. But right now all your prospects really care about is their own success. While they will certainly want to conduct due diligence and check that you aren’t about to go bust while supporting them, most prospects really won’t care about all your successes. Endorsements may be a key part of building up authority, but the sale isn’t about your company, it’s about theirs.

 

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April 29th, 2015

Myth #6: Prompt’s ten technology sales myths

Myth #6: Prompt’s ten technology sales myths

At Prompt we know that PR complements sales to drive influence, impact, and financial success.  Our PRISM methodology delivers the steps and processes involved in planning and executing PR programs in line with sales objectives. And our free webinar series ‘How to use PR to drive sales’ shares content created specifically for technology companies. We’ve gathered this content from working with global companies including Adobe, IBM, and Oracle, and hundreds of early-stage companies. This means that we’ve covered every level of complexity, type of technology, and (we think) almost every kind of sales process.

However, in our dealings with hundreds of technology companies, we are also aware of a number of sales ‘myths’ that we believe may be holding back technology entrepreneurs and technology  marketers from making the smartest decisions for their own business futures.Over the next few weeks, we’re setting out to share ten of the most common myths – some of which may be familiar to you.

Myth #6

“Prospects want loads of technical information”

Of course you need to have complete details of all the products, services, platforms and customizations you offer available on request. But there is no need to bombard prospects with complex tech details from the get-go and risk scaring them away. Sharing vast volumes of technical information, specs and customization details with prospects early in the sales cycle does not close the deal any faster, and could actually deter potential customers.

 

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April 17th, 2015

Myth #5: Prompt’s ten technology sales myths

Myth #5: Prompt’s ten technology sales myths

At Prompt we know that PR complements sales to drive influence, impact, and financial success.  Our PRISM methodology delivers the steps and processes involved in planning and executing PR programs in line with sales objectives. And our free webinar series ‘How to use PR to drive sales’ shares content created specifically for technology companies. We’ve gathered this content from working with global companies including Adobe, IBM, and Oracle, and hundreds of early-stage companies. This means that we’ve covered every level of complexity, type of technology, and (we think) almost every kind of sales process.

However, in our dealings with hundreds of technology companies, we are also aware of a number of sales ‘myths’ that we believe may be holding back technology entrepreneurs and technology  marketers from making the smartest decisions for their own business futures.Over the next few weeks, we’re setting out to share ten of the most common myths – some of which may be familiar to you.

Myth #5

“Prospects love to hear from you, and listen to everything you say”

They may be prospects to you, but to other people they are employers, employees, colleagues, partners, peers, investors and more. Your prospects are busy people and are not hanging on your every word, however carefully sculpted those words might be. So don’t shout more or louder; say more interesting things and be ready to share content that interrupts and disrupts. Linking PR activities with sales wins in your communications provides the best chance to engage and excite prospects sufficiently to get the chance of a fuller conversation.

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April 15th, 2015

Myth #4: Prompt’s ten technology sales myths

Myth #4: Prompt’s ten technology sales myths

At Prompt we know that PR complements sales to drive influence, impact, and financial success.  Our PRISM methodology delivers the steps and processes involved in planning and executing PR programs in line with sales objectives. And our free webinar series ‘How to use PR to drive sales’ shares content created specifically for technology companies. We’ve gathered this content from working with global companies including Adobe, IBM, and Oracle, and hundreds of early-stage companies. This means that we’ve covered every level of complexity, type of technology, and (we think) almost every kind of sales process.

However, in our dealings with hundreds of technology companies, we are also aware of a number of sales ‘myths’ that we believe may be holding back technology entrepreneurs and technology  marketers from making the smartest decisions for their own business futures.Over the next few weeks, we’re setting out to share ten of the most common myths – some of which may be familiar to you.

Myth #4

“Buyers are rational and will do the right thing”

Different prospects are motivated by wildly different sets of drivers, goals and concerns. If you try to sell your products and services solely on the basis that they present logical solutions to common problems, you will inevitably fail to push the buttons of many prospects with different agendas. For years the technology sales process was purely based in ‘rational’ thinking of the flow, structure and steps that vendors believed prospects ‘should’ take to buy complex technology. Today it is smarter to influence diverse business situations with more varied, subtle and sophisticated messaging.

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April 13th, 2015

Myth #3: Prompt’s ten technology sales myths

Myth #3: Prompt’s ten technology sales myths

At Prompt we know that PR complements sales to drive influence, impact, and financial success.  Our PRISM methodology delivers the steps and processes involved in planning and executing PR programs in line with sales objectives. And our free webinar series ‘How to use PR to drive sales’ shares content created specifically for technology companies. We’ve gathered this content from working with global companies including Adobe, IBM, and Oracle, and hundreds of early-stage companies. This means that we’ve covered every level of complexity, type of technology, and (we think) almost every kind of sales process.

However, in our dealings with hundreds of technology companies, we are also aware of a number of sales ‘myths’ that we believe may be holding back technology entrepreneurs and technology  marketers from making the smartest decisions for their own business futures.Over the next few weeks, we’re setting out to share ten of the most common myths – some of which may be familiar to you.

Myth #3

“Fear (FUD) is an acceptable way to engage prospects”

Fear, uncertainty and doubt – or FUD – is a well-established tactic used in sales, PR and marketing. It attempts to influence the decisions of prospects by exposing their pain-points and appealing to their predominant concerns. While prospects will always appreciate genuine empathy and understanding of the common business challenges they face, it is no longer acceptable to play the FUD card without also offering real-world, practical advice for identifying and counteracting these same issues. Your PR, messaging and sales communication should be about possibility – not fear.

Missed the previous myths? Check them out here.

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April 10th, 2015

Myth #2: Prompt’s ten technology sales myths

Myth #2: Prompt’s ten technology sales myths

At Prompt we know that PR complements sales to drive influence, impact, and financial success. Our PRISM methodology delivers the steps and processes involved in planning and executing PR programs in line with sales objectives. And our free webinar series ‘How to use PR to drive sales’ shares content created specifically for technology companies. We’ve gathered this content from working with global companies including Adobe, IBM, and Oracle, and hundreds of early-stage companies. This means that we’ve covered every level of complexity, type of technology, and (we think) almost every kind of sales process.

However, in our dealings with hundreds of technology companies, we are also aware of a number of sales ‘myths’ that we believe may be holding back technology entrepreneurs and technology  marketers from making the smartest decisions for their own business futures.Over the next few weeks, we’re setting out to share ten of the most common myths – some of which may be familiar to you.

Myth #2

“Complicated technology demands complex communication.”

Nothing could be further from the truth. In order to help marketers and entrepreneurs in high-tech businesses communicate effectively and authentically with core audiences, it’s vital to create messaging that is clear, honest, uncomplicated and presents practical solutions to real-world business problems. It doesn’t matter whether you manufacture MPLS routers, secure mission-critical applications, have software that delivers phenomenal online transaction processing speeds – the simplicity of the message is not just possible, it’s essential.

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March 17th, 2015

Prompt to the rescue: New crowdfunding PR packages

Prompt to the rescue: New crowdfunding PR packages

Crowdfunding can be exhilarating with ups and downs against the backdrop of constant momentum. That’s why the team here at Prompt loves working on crowdfunding journeys.

Over the years, we’ve worked on many rewards and donation-based campaigns (think Kickstarter and Indiegogo, though there are plenty of others to choose from) campaigns to help bring innovative, creative and fun products, services and offerings to new audiences. We may come out the other side of a campaign a little tired, but never worse for wear – and with even more ideas and experience.

We’ve spent a long time bringing together all of our hard-earned crowdfunding expertise and created the perfect package – the Crowdfunding Rescue PR Package. It’s a step-by-step public relations program designed specifically forcrowdfunding campaigns.

We’ll provide you with a detailed review of current communication, media and PR activities – because you can’t get anywhere without proper analysis and planning. Then we’ll get going on coaching calls, Q&A sessions and some pre-made templates to nail down messaging, content, goals, media engagement best practices and ultimately, a customized launch plan.

Intrigued? Check it out here – you won’t want to hit launch without us.

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January 23rd, 2015

Crowdfunding platforms A-Z (part three): Examples from Quirky to ZIIBRA

Crowdfunding platforms A-Z (part three): Examples from Quirky to ZIIBRA

Over the past week we’ve been counting down the crowdfunding options A-Z. If you missed A-P, be sure to scroll back through this week’s blog posts here. As for Q-Z, here we go:

  1. Quirky. A site geared to support inventors of new gadgets, Quirky provides community collaboration, as well as funding for selected projects. It then manufactures and sells the products. quirky.com
  1. Razoo. This site offers donation-based crowdfunding for ‘causes that make a difference’. It provides widgets, social media integration and an iPhone app to help publicize campaigns. razoo.com
  1. RocketHub. Calling itself “the world’s crowdfunding machine,” this site offers donation-based crowdfunding for social, charitable, business and creative projects. rockethub.com
  1. SellaBand. Another donation-based site helping musicians to raise funds from fans. Customize your funding page or create your own stand-alone pages to embed on other websites. sellaband.com
  1. SelfStarter. Started by a group that was turned down by Kickstarter, this open source solution lets self-starters build their own crowdfunding platform. It’s low cost, but takes some work. selfstarter.us
  1. Somolend. A debt-based crowdfunding site helping small, established bricks-and-mortar US businesses raise funds from friends, family, customers and accredited investors. somolend.com
  1. StartupCrowdfunding. Connects startup companies with funding from investors and angels worldwide. startupcrowdfunding.com
  1. ZIIBRA. Just as farmers markets bring ethical food producers and discerning consumers closer together to share the things they enjoy, ZIIBRA helps artists and other creative types get closer to the people that love, support and buy the products they make. ziibra.com/

Remember, that we know there are many options to consider before launching your own crowdfunding project and it can be daunting – so sign up for one of our Sunday ’15 Ways to Increase your Crowdfunding Campaign Success’ webinars, which run live every Sunday at 11am ET/ 4pm GMT. To your crowdfunding campaign success!

 

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