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June 23rd, 2014

Securing press coverage: Media results for file transfer

Securing press coverage: Media results for file transfer

Over the past couple of years we’ve had the pleasure of working as part of the team for file transfer specialist vendor Ipswitch File Transfer. 

vault door secure file transfer blog post We’ve achieved a pace and volume of coverage and results for this client, Ipswitch File Transfer, that we’re proud of – that have supported the division’s sales, and driven the business forward in both UK and DACH regions.  We developed a PR plan consisting of press releases, thought leadership articles, case studies, web copy, events, and helped to launch an international customer reference programme to align with sales goals and wider businesses strategies.

Copywriting
From media alerts, to opinion piecesand social media, we have a proven track record when it comes to generating great thought provoking copy and securing coverage in top trade titles such as Computer Weekly, SC Magazine, Computing, and IT for CEOs.

As well as coverage in UK press, we’ve placed a number of news articles, and opinion pieces in DACH publications including iMittelstand, entwickler, IT Daily, and IP Insider to name a few. Wunderbar!

Customer Reference Programme

Prompt was instrumental in helping this file transfer client to launch an international customer comms programme.  We’ve dealt directly with the end users, resellers and distributors to produce relevant and timely releases, case studies and create marketing collateral.  Ipswitch has clients across UK and DACH regions that they secure file transfers for in the government, healthcare and financial industries such as NHS Wales, Cambridgeshire County Council, Transport for London, Capita TDS and German manufacturer Lantiq.  These studies have been featured in target publications including Government and Public Sector Journal, IT Pro Portal, and Channel Biz.  

Event Management
Events are expensive – so whenever you’re at an event you want to be maximizing your time, budget and efforts with great PR. For this client we attended and ran PR for Infosecurity 2013 and Infosecurity 2014 – we organised and supervised press briefings, handled prospects at the booth, created briefing documents, ensured the web portal was kept up to date with all the latest company news and completed an in-person survey on the show floor.  We designed and ran an industry survey, created press releases, opinion pieces and a supporting infographic.The data protection survey results were also featured in Information Age, Industrial Compliance, Information Security Solutions and a number of other IT, security and compliance titles.

To find out more about Prompt PR, and how we can help align your PR to drive visibility and sales, email us on: info@prompt-pr.com

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June 6th, 2014

Prompt press coverage round up – Spring / Summer edition

Prompt press coverage round up – Spring / Summer edition

We’ve hit the half-way mark for 2014. ‘June already’, I hear you cry! As we take stock of the past six months and look at our highs and lows, we realise how much fun we’ve had ringing bells and batting down journalist’s doors to garner press coverage for our clients. We love shouting about their news, products and opinions and we’d be happy to shout about yours as well.

Below is just some of the titles we’ve secured coverage in for our clients so far in 2014.  So if you’re looking for ideas on how to get more press attention, our media relations service is just one of the many ways we are able to help. Email us at info@prompt-pr.com for more information.

Coverage_June14

 

We also offer free 30-minute one-to-one consultations sessions, so send us an email or call us on +1 857 277 5140 to find out what we can do for you.

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May 23rd, 2014

The benefits of good press coverage and how to get it

The benefits of good press coverage and how to get it

Here at Prompt PR, one of our core objectives for our clients is securing stellar press coverage. Whether it’s a two-page spread in the print (and online) edition of SC Magazine, influential fintech commentary on the Wall Street Journal or file transfer thought leadership in Storage Networking Solutions Europe, the value of a good media hit is immeasurable (unless of course, you’re still in the dark ages calculating AVEs…).

Scoring visibility in large-scale national press, like our clients have seen in USA Today, NBC News or The Drum, brings unparalleled levels of exposure and as such it’s important to keep a constant eye on the press. Always keep your wheels turning: What’s newsworthy right now? What can I add to the conversation?

While big national media attention is great, sometimes the vertical press is the biggest bang for your buck. When it comes to sales conversion, getting your company’s message – and wherever possible, your thought leadership and expertise – in front of a highly targeted audience is tremendous. Are you in the business of hospitality technology? Then contributing to a highly relevant piece in Eastern Hotelier, or offering industry tips in Hotel Management, is probably right up your alley – or should be.

If any of the coverage above has you feeling a pang of jealousy, get in touch! We’d love to help you secure opportunities and hard-hitting results. Reach us at boston@prompt-pr.com or london@prompt-pr.com.

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