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July 15th, 2014

The opportunity for large B2B brands on social media

The opportunity for large B2B brands on social media

Social media provides consumer brands with unique opportunities to monitor consumer sentiment, opinions and trends. But, it is not the bastion of consumer-facing brands – there is also a great deal of understanding and direction that business-to-business vendors can learn from social media analysis.

Let’s review just one series of projects with reasons and outcomes that Prompt Social recently completed for a global software brand.

Scenario: A global brand with a large number of products, partners, simultaneous campaigns and events wants to understand three things about its market:

  1. Which partners are the most active – and have the most influence – over relevant business social media channels?
  2. What is the extent of social media influence and reach of partners within specific geographies?
  3. How much influence does the vendor have in core themes relating to its products and services? Is it possible to discover the nature of these influences and the sentiment of users’ conversations beyond merely ‘positive’ and ‘negative’, and gain a fuller understanding of issues, attitudes and perceptions relating to the vendor?
  4. What is the influence of partnerships relating to these core themes?
  5. What opportunities, ideas and actions relate to topics and conversation discoveries?

The main outcomes from working with Prompt Social included:

  • A comprehensive review of social media conversations, trends and sentiment relating to core campaign themes and topics, including a summary sheet highlighting main findings, opportunities and recommended actions
  • A ranking of partners and their social media influence – (1) overall, (2) relating to core campaign areas and (3) by region – to allow local marketing to engage and influence with target partners
  • Insight and plans to maximize future social media activities in line with communication, sales and business objectives

To learn more about Prompt Social and how it can help your business, please click here.  

 

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August 29th, 2013

Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

Customizable service bundles also offer ‘add-on’ options for rapid response to market opportunities

Boston, MA – August 28, 2013 – Prompt Boston has launched a range of PR, marketing, content creation and social media service packages designed specifically to benefit technology start-ups. Prompt’s ‘First Byte’ packages support key business activities that promote thought leadership, media relations and content creation. Nicknamed ‘Megabyte’,‘Gigabyte’,‘Terabyte’ and ‘Petabyte’, each scale of package also offers add-on options through a ‘Byte Size’ menu, enabling companies to respond easily to sales and growth-related opportunities, or swiftly trigger specific activities when most benefit can be gained. These optional add-ons include analyst relations, customer case studies, media training, event support and even award programs.

The programs also cover PR, media relations and copywriting in the UK, France and DACH (Germany, Austria and Switzerland), enabling American-headquartered companies to easily extend their marketing activities to new territories and to maximize the return on their marketing dollars.

Hazel Butters, CEO of Prompt Boston, said: “With the fast-paced nature of today’s technology industry, many companies, particularly start-ups, need PR programs that are flexible, scalable and economical. Increasingly we find ourselves working with start-ups and tech companies that have previously been scared away from PR by hefty six-figure fees and teams that seem to consist of a cast of thousands.  Prompt’s ‘First Byte’ packages help our clients to build impactful, results-driven PR programs which remain focused, manageable and affordable.”

Prompt’s ‘First Byte’ PR packaged activities are delivered with full transparency to ensure clear visibility of progress and results. Through this certain and honest approach, Prompt’s specialist teams work as true extensions of clients’ internal PR and marketing teams.

Hazel concluded: “PR is an important component of any business plan or strategy. With Prompt’s packages, companies can reap valuable results and predictable returns on their investments. It’s all too easy for start-ups to regard PR as just another cost, because they aren’t made plainly aware of the tangible benefits PR brings. Others may understand the advantages of PR but feel that hidden costs make it prohibitive for them to adopt. Our start-up packages are exclusively designed for early stage companies; they contain no nasty surprise costs, and are created specifically to help smaller teams harness the power of PR as part of a viable and sustainable business strategy.”

Tammy Kahn Fennell, CEO of MarketMeSuite, a user-friendly social media platform trusted by 30,000 users to organize, prioritize and engage smarter on social media, said: “As a growing software company with commitments in engineering, new product development, customer service, partner strategy and sales, it can be challenging to free up budget and dedicate time for specific media activities. We worked with Prompt when we needed set-price media work because the team could commit to a predictable fee that helped us to plan financially, while prioritizing activities that complemented our immediate sales and growth strategy.”

To learn more about Prompt’s ‘First Byte’ PR packages, visit the website. To receive more information on pricing and package details, please fill out Prompt’s form here.

About Prompt
Prompt is a communications agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specializing in innovative markets including technology, green tech and sustainability, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Prompt Communications has offices and consultants spanning in London, Massachusetts and California. Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Corizon, Dell Compellent, Foviance, Genesys Telecommunications, GenSight, Grouptree, IBM, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide.
www.prompt-communications.com

Media contacts:
Hazel Butters or Jackie Fraser
1 (617) 401-2717
press@prompt-communications.com

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July 12th, 2013

Results are in: The most creative way to ‘connect the lots’ between CIC buildings is..

Results are in: The most creative way to ‘connect the lots’ between CIC buildings is..

As we mentioned in one of our earlier blog posts, the Cambridge Innovation Center (CIC), our Prompt Boston home, has expanded and we’ve made the move from One Broadway to 101 Main Street. As a technology PR firm, CIC is an ideal setting to work in, with hundreds of start-ups and technology-focused companies.

While getting settled into our new office building on 101 Main Street, and frequently traveling the 200 paces between both buildings, we asked our readers to share some of their creative solutions for connecting the two CIC buildings.

CIC is filled to the brim with innovators. So the great responses we received were no surprise. Some of the best #CICWalkway replies we saw were:

– Rebecca wanted to sail through the skies with a Tramway, ‘a la Roosevelt Island’
– B-Social Law was also looking for a view, wanting to turn the well-known CIC British phone booths into ‘ski gondolas’, and also suggested Pteronodon Flyers ride for a dinosaur-themed thrill
– Geoff Mamlet, a Harry Potter enthusiast, suggested the magic of floo powder
– Mitchell Bragg suggested sled dogs during the Boston winter and then magic carpets in the warmer months

CIC Phone boothAfter much deliberation, the Prompt Boston office has made its final choice. The winner of some great local eats from our two favorite establishments on our walk between buildings – Dunkin Donuts or Firebrand Saints – is B-Social Law!

We had an office-wide secret ballot to vote for the winner. With London counterparts, and an urge to soar (plus we could make phone calls at the same time!), we couldn’t resist the idea of hopping into a phone booth ski lift to get from our office to CIC’s Venture Café. A huge thanks goes out to everybody who had some fun with us, and we look forward to hearing more of your thoughts as we settle into our new home.

B-Social Law – claim your prize today! Reach out to us via  Twitter, Facebookemail or phone at (617)-401-2717! 

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