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December 30th, 2014

Enterprise software vendors, partner networks and the importance of social ranking

Enterprise software vendors, partner networks and the importance of social ranking

social mediaEarlier this quarter we launched a social media scoring service to help technology vendors evaluate the influence of their business partners. Called ‘Channel Social Influence’ (or CSI) this service helps vendors to understand the online influence of individual partners across large partner networks. We’re not talking a few ISVs, SIs or technology partners, we’re talking about understanding networks in the hundreds, thousands, even the tens of thousands.

Understanding partner social standing helps marketers working in Channel Marketing on several levels:

  • Gaining insight into partners’ activities, reach and engagement on social media at an individual level
  • Being able to group partners into different ranks, presented in easily understood categories, ranks, tables and charts
  • Visibility of social media conversations and partner impact relating to specific projects, specific market trends and specific products
  • Understanding which partners have the greatest social media impact, so vendors can work closely with them, participate in, and contribute to, their social reach
  • Seeing any regional variations in partner social media activity, reach and impact
  • Developing social media marketing programs to assist partners that have lower level social media activity
  • Spending partner-related marketing budgets in relevant and targeted ways to extend reach, clarity of message and influence

Prompt CSI uses algorithm-based analysis alongside opinion and sentiment analysis to help vendors determine the social influence of individual partners on business-relevant social media channels including LinkedIn, Twitter, Facebook and blogs. To find out more contact us at social@prompt-pr.com.

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July 29th, 2014

Social media: About the tools, but not about the tools

Social media: About the tools, but not about the tools

We’ve previously posted about the enormous volumes involved with social media. Social media is evolving at breakneck speed, and it’s not showing any signs of slowing down.

This speed of social media evolution, driven by users’ constant access and desire to share their digital thoughts, has driven millions of conversations covering every possible topic. Together these conversations represent an enormous opportunity to businesses and organizations – but also an enormous challenge.

The social media conundrum created by technology, will also be solved by technology. Social media software and human-machine-learning algorithms will learn like humans but scale like computers. Prompt Social uses these tools together with some even better tools: the 100 billion neurons and quadrillion synapses in each of our own brains. While we need computers to scale and to analyze vast volumes of social media to best serve our clients, we know that the human brain is best placed to teach the tools. We help them to understand irony, sarcasm, identify conflicting posts and weed out the irrelevant.

So while great social media sentiment and analysis demands great tools, to have a heart in your social media plan, you also need to use your brain. So speak to us at social@prompt-pr.com about how data, technology and gray matter can drive your business.

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July 15th, 2014

The opportunity for large B2B brands on social media

The opportunity for large B2B brands on social media

Social media provides consumer brands with unique opportunities to monitor consumer sentiment, opinions and trends. But, it is not the bastion of consumer-facing brands – there is also a great deal of understanding and direction that business-to-business vendors can learn from social media analysis.

Let’s review just one series of projects with reasons and outcomes that Prompt Social recently completed for a global software brand.

Scenario: A global brand with a large number of products, partners, simultaneous campaigns and events wants to understand three things about its market:

  1. Which partners are the most active – and have the most influence – over relevant business social media channels?
  2. What is the extent of social media influence and reach of partners within specific geographies?
  3. How much influence does the vendor have in core themes relating to its products and services? Is it possible to discover the nature of these influences and the sentiment of users’ conversations beyond merely ‘positive’ and ‘negative’, and gain a fuller understanding of issues, attitudes and perceptions relating to the vendor?
  4. What is the influence of partnerships relating to these core themes?
  5. What opportunities, ideas and actions relate to topics and conversation discoveries?

The main outcomes from working with Prompt Social included:

  • A comprehensive review of social media conversations, trends and sentiment relating to core campaign themes and topics, including a summary sheet highlighting main findings, opportunities and recommended actions
  • A ranking of partners and their social media influence – (1) overall, (2) relating to core campaign areas and (3) by region – to allow local marketing to engage and influence with target partners
  • Insight and plans to maximize future social media activities in line with communication, sales and business objectives

To learn more about Prompt Social and how it can help your business, please click here.  

 

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October 10th, 2012

Prompt Communications wins Crimson Hexagon UK PR account

Prompt Communications wins Crimson Hexagon UK PR account

– Prompt to drive UK media relations and copywriting for social media platform based on patented technology originally developed at Harvard University –

London, UK and Boston, MA – 10 October 2012 – Prompt Communications, a digital communications agency with offices in Boston, San Francisco and London, has been appointed by Crimson Hexagon as its UK public relations firm.

Under the new contract, Prompt will work on targeted media relations, opinion placement and securing editorial opportunities to support Crimson Hexagon’s sales to B2C and B2B marketers, data specialists and business strategists. Prompt will work on campaigns targeting marketing, business, retail, and consumer publications.

With offices in Boston and London, Crimson Hexagon provides big data analysis software that delivers business intelligence derived from social media and other data sources to global organisations including Microsoft, Starbucks and the United Nations. Crimson Hexagon was named one of the ‘Top Ten Most Innovative Web Companies’ by Fast Company, along with Twitter, and Google.

The technology behind Crimson Hexagon’s ForSight™ platform, was originally developed at Harvard University’s Institute for Quantitative Social Science and is supported by an intelligent, customisable algorithm. The ForSight platform surpasses traditional social media monitoring software by relying on a unique combination of human judgment and computer scalability. The platform currently holds an estimated 175 billion social media posts in its database, and adds an additional 1 billion posts to its database every two days.

Wayne St. Amand, VP of Marketing for Crimson Hexagon, said: “With our growing international presence, we needed a communications agency that had experience in working with US-headquartered companies that are ramping up in the UK and Europe. Prompt was the perfect fit. We’re familiar with some of the team members and how capable they are, and we know that they will give us the drive, expertise and momentum to support our UK sales efforts.”

Prompt Communications is a digital public relations consultancy with industry expertise in the technology industry since its founding in 2002. It has worked with clients such as Dell Compellent and Oracle Corporation, as well as a number of early-stage technology companies.

Hazel Butters, CEO of Prompt Communications, said: “Crimson Hexagon’s ForSight platform is a brilliant piece of technology that analyses a phenomenal volume of social media data. As a result, the company is seeing a real demand for its platform and we’re excited to support the sales efforts and to demonstrate the need for organisations to understand social sentiment, and to apply it to business strategy.”

About Crimson Hexagon, Inc.
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from big data sources like social media and other data types for global corporations. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: CBS Films, Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon blog: http://www.crimsonhexagon.com/blog/.

About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with offices in London, Boston and San Francisco. Prompt offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of technology with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility needed to achieve their business objectives. www.prompt-communications.com

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