Go to blog home page

Posts Tagged ‘Social Media’

By

December 30th, 2014

Enterprise software vendors, partner networks and the importance of social ranking

Enterprise software vendors, partner networks and the importance of social ranking

social mediaEarlier this quarter we launched a social media scoring service to help technology vendors evaluate the influence of their business partners. Called ‘Channel Social Influence’ (or CSI) this service helps vendors to understand the online influence of individual partners across large partner networks. We’re not talking a few ISVs, SIs or technology partners, we’re talking about understanding networks in the hundreds, thousands, even the tens of thousands.

Understanding partner social standing helps marketers working in Channel Marketing on several levels:

  • Gaining insight into partners’ activities, reach and engagement on social media at an individual level
  • Being able to group partners into different ranks, presented in easily understood categories, ranks, tables and charts
  • Visibility of social media conversations and partner impact relating to specific projects, specific market trends and specific products
  • Understanding which partners have the greatest social media impact, so vendors can work closely with them, participate in, and contribute to, their social reach
  • Seeing any regional variations in partner social media activity, reach and impact
  • Developing social media marketing programs to assist partners that have lower level social media activity
  • Spending partner-related marketing budgets in relevant and targeted ways to extend reach, clarity of message and influence

Prompt CSI uses algorithm-based analysis alongside opinion and sentiment analysis to help vendors determine the social influence of individual partners on business-relevant social media channels including LinkedIn, Twitter, Facebook and blogs. To find out more contact us at social@prompt-pr.com.

Tags: , , , , , , ,
Posted in Social Media | Comments Off on Enterprise software vendors, partner networks and the importance of social ranking

 

By

November 4th, 2014

Prompt CSI: a new social media scoring service for technology vendors to evaluate partner influence

Prompt CSI: a new social media scoring service for technology vendors to evaluate partner influence

New Channel Social Influence service uses Prompt’s social media listening service to help technology vendors determine the influence of partners across relevant online platforms

Prompt has launched Channel Social Influence (CSI), a social media measurement and ranking service created to help technology businesses judge the online influence of their partners and partner networks.

Prompt CSI provides technology enterprises with insight into the social media activities, reach and engagement of business and channel partners, broken down into easily understood categories, ranks, tables and charts. It scales from tens to thousands of distributors, resellers, ISVs and retailers. Vendors gain visibility and understanding of the social media status of their partners and third-party companies in the appropriate context of specific projects, market trends and product segments, ranking individual partners.

Hazel Butters, CEO of Prompt said: “There are technology vendors spending tens of thousands of dollars on channel marketing programs, and yet when it comes to understanding the social media influence of their partner base, they are flying blind. Our CSI analysis gives vendors the opportunity to understand the social influence and reach of partners and to act accordingly; to harness those partners with the greatest reach and to develop social media marketing programs to assist those that have room to increase their social media activity.”

Prompt CSI uses algorithm-based analysis alongside opinion and sentiment analysis to help vendors determine the social influence of individual partners on business-relevant social media channels including LinkedIn, Twitter, Facebook and blogs.

Prompt recently completed an analysis for one global technology brand that allowed it to pinpoint and rank the social media activities, reach and engagement of more than 1,500 technology partners across 43 countries.

Large technology businesses with extensive networks of partners derive value from accurately identifying which of their partners are most active and influential on social media. Prompt CSI gives technology vendors the truest possible insight into the activities of those partners by providing a detailed audit of the activities, influence and maturity of each partner’s social media content based on solid methodologies and proven mathematical analysis, Prompt CSI is able to rank named partners based anywhere across the globe against their social media influence, revealing actionable data for reach, market-specific trends, volume and influence.

If you’d like details on CSI works, please fill out the form below.

Tags: , , , , , ,
Posted in News, Prompt news | Comments Off on Prompt CSI: a new social media scoring service for technology vendors to evaluate partner influence

 

By

May 2nd, 2014

LinkedIn’s 300 million member milestone

LinkedIn’s 300 million member milestone

Ah, social media – catch up with the latest Kardashian gossip, check the weather forecast and admire your friends’ latest selfies. However, more people than ever are now also using social media as a serious channel for enhancing their career and job prospects.

LinkedIn, the networking site for professionals, affirmed its place as one of the heavyweights of serious social media with last week’s announcement that it had reached 300 million members. While this figure still lags substantially behind Facebook with its 1.2 billion monthly users, LinkedIn has certainly witnessed a dramatic increase in popularity of late, with 208 million users signing up in the last two years alone.

LinkedIn’s ambitions run deep. On reaching the 300 million milestone, the company’s senior vice president Deep Nishar wrote: “While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce”. The key to LinkedIn’s continued success is, as the company’s CEO Jeff Weiner acknowledges, finding new sources of growth. Crucially, LinkedIn is the only major US social media site not blocked in China, and the company is already in the process of launching a new test site in that territory. The potential for growth there is huge; China is the world’s largest internet market with more than 500 million internet users.

Another major goal for LinkedIn is expanding the platform’s use on mobile devices. Almost a quarter of the company’s traffic already comes from mobile, and this figure is set to boom. “Later this year, we are going to hit our mobile moment, when mobile accounts for more than 50 percent of all global traffic,” Nishar wrote. “Already, our members in dozens of locations including Costa Rica, Malaysia, Singapore, Sweden, United Arab Emirates and the United Kingdom use LinkedIn more on their mobile devices than on their desktop computers. Every day we see an average of 15 million profile views, 1.45 million job views and 44,000 job applications in over 200 countries through mobile.”

With its global aspirations and ambitious leadership, it appears that LinkedIn’s own prospects really are looking as promising as those of its 300 million members.

Tags: , , , ,
Posted in LinkedIn, Social Media | Comments Off on LinkedIn’s 300 million member milestone

 

By

October 28th, 2013

Prompt goes PR (as in Prompt PR)

Prompt goes PR (as in Prompt PR)

Hello from Prompt PR!

Who are we to you? Ideally you already know us as that tenacious team that delivered results for your business across time-zones. Or maybe to date you know us largely through all those great downloads, courses, newsletters, blog posts and social media feeds that we create and share? Perhaps you don’t know us yet – in which case, why not join us to learn Ten Ways to Promote your Technology Product, Service or App?

However you are familiar with us, you probably just know us as ‘Prompt’. Or our more formal – and much longer – name of Prompt Communications. But not any longer. Last week we updated our digital presence to Prompt PR and prompt-pr.com. This doesn’t mean much to many people, especially as the beauty of the internet means that ‘prompt-communications.com’ will continue to persist in our digital timeline, but from this point forward our digital identity and our domain will be prompt-pr.com.

So why the change? Well, a number of reasons including:

  • – ‘PR’ is much snappier than ‘communications’. It’s easier to say ‘Prompt PR’ over the phone, quicker to type, simpler for journalists, shorter for social media, easier to fit into forms with restricted address width, and more memorable to shout out at strangers from buses (if so inclined)
  • – PR is what we do. Yes, we also communicate, but we regard PR as our core, our bread and butter. If you want to relate to ‘publics’ of any kind – journalists, prospects, customers – and your business is in any way related to technology, then we’re the team for you (if you want to check us out, why not sign up for our ‘Ten ways to promote your technology product, service or app’ webinar?)
  • – We like alliteration. But don’t worry; we won’t go any further with this and start promoting and proclaiming Prompt PR profusely and prosaically to produce plentiful pizzazz, or anything like that

Clients and friends that we have already spoken to about the change think it makes a whole lot of sense to shorten our email addresses and domain – do please remember to use our new domain when contacting us. Thank you.

www.prompt-pr.com/contact-us
info@prompt-pr.com
hbutters@prompt-pr.com
@PromptBoston
@PromptLondon

Tags: , , , , , ,
Posted in Hazel Butters: Opinion | Comments Off on Prompt goes PR (as in Prompt PR)

 

By

August 29th, 2013

Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

Customizable service bundles also offer ‘add-on’ options for rapid response to market opportunities

Boston, MA – August 28, 2013 – Prompt Boston has launched a range of PR, marketing, content creation and social media service packages designed specifically to benefit technology start-ups. Prompt’s ‘First Byte’ packages support key business activities that promote thought leadership, media relations and content creation. Nicknamed ‘Megabyte’,‘Gigabyte’,‘Terabyte’ and ‘Petabyte’, each scale of package also offers add-on options through a ‘Byte Size’ menu, enabling companies to respond easily to sales and growth-related opportunities, or swiftly trigger specific activities when most benefit can be gained. These optional add-ons include analyst relations, customer case studies, media training, event support and even award programs.

The programs also cover PR, media relations and copywriting in the UK, France and DACH (Germany, Austria and Switzerland), enabling American-headquartered companies to easily extend their marketing activities to new territories and to maximize the return on their marketing dollars.

Hazel Butters, CEO of Prompt Boston, said: “With the fast-paced nature of today’s technology industry, many companies, particularly start-ups, need PR programs that are flexible, scalable and economical. Increasingly we find ourselves working with start-ups and tech companies that have previously been scared away from PR by hefty six-figure fees and teams that seem to consist of a cast of thousands.  Prompt’s ‘First Byte’ packages help our clients to build impactful, results-driven PR programs which remain focused, manageable and affordable.”

Prompt’s ‘First Byte’ PR packaged activities are delivered with full transparency to ensure clear visibility of progress and results. Through this certain and honest approach, Prompt’s specialist teams work as true extensions of clients’ internal PR and marketing teams.

Hazel concluded: “PR is an important component of any business plan or strategy. With Prompt’s packages, companies can reap valuable results and predictable returns on their investments. It’s all too easy for start-ups to regard PR as just another cost, because they aren’t made plainly aware of the tangible benefits PR brings. Others may understand the advantages of PR but feel that hidden costs make it prohibitive for them to adopt. Our start-up packages are exclusively designed for early stage companies; they contain no nasty surprise costs, and are created specifically to help smaller teams harness the power of PR as part of a viable and sustainable business strategy.”

Tammy Kahn Fennell, CEO of MarketMeSuite, a user-friendly social media platform trusted by 30,000 users to organize, prioritize and engage smarter on social media, said: “As a growing software company with commitments in engineering, new product development, customer service, partner strategy and sales, it can be challenging to free up budget and dedicate time for specific media activities. We worked with Prompt when we needed set-price media work because the team could commit to a predictable fee that helped us to plan financially, while prioritizing activities that complemented our immediate sales and growth strategy.”

To learn more about Prompt’s ‘First Byte’ PR packages, visit the website. To receive more information on pricing and package details, please fill out Prompt’s form here.

About Prompt
Prompt is a communications agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specializing in innovative markets including technology, green tech and sustainability, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Prompt Communications has offices and consultants spanning in London, Massachusetts and California. Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Corizon, Dell Compellent, Foviance, Genesys Telecommunications, GenSight, Grouptree, IBM, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide.
www.prompt-communications.com

Media contacts:
Hazel Butters or Jackie Fraser
1 (617) 401-2717
press@prompt-communications.com

Tags: , , , , , , , , , , , , , , ,
Posted in News, Prompt news | Comments Off on Prompt launches flexible ‘First Byte’ PR packages for tech start-ups

 

By

August 12th, 2013

Hashtags: #How #much #is #too #much?

Hashtags: #How #much #is #too #much?

The #.

Whether you‘re a Brit and call it the hash key or North American and know it as the pound sign, when it comes to social media, # is lovingly known as the hashtag.

It originally made its debut on Twitter in 2007. Over the past six years it has spread to Facebook, Instagram, Google+ and Tumblr. It’s even been sneaked in by LinkedIn.

Hashtag help

When it comes to hashtags, do you know how to properly use the ‘#’ symbol?

The hashtag is a very useful way to tag content; yet there’s nothing more counterintuitive — or annoying — than too many hashtags. Even the earliest adopter of the hashtag, Chris Messina, the open source advocate and engineer credited with introducing the symbol to Twitter,  said: “The worst thing is what I might call ‘poor hashtag grammar.’ Like #when #people #tag #every#word #in #a #sentence!”

Yes, sometimes it’s a way to flag something different and you can be quirky and have some fun with hashtags. But we all know that one person (or company) that consistently #s almost every word.

To not be that person, double check against some practice hashtag tips the next time you find yourself wanting to hit the # key one too many times:

  1. Consider the # as a keyword or main topic of your post – it should reinforce whatever subject you are writing about
  2.  (Generally) hashtag nouns not verbs. For example, when talking about your fast and secure cloud technology, anything can be fast and secure — so hashtag ‘cloudtechnology’ or ‘cloud’ to get better search optimization.
  3. Be specific. Hashtags are valuable because they help users pinpoint relevant information. The more specific you are, the more they will appreciate you and your content.
  4. Don’t use spaces or punctuation marks in your hashtag. It breaks up the searchable term, and you’ll look like a social media rookie. (Example: #publicrelations, NOT #public-relations or #public relations.)
  5. Limit yourself to a maximum two hashtags per post. Even Twitter tells users, “Hashtags are most powerful when you use them judiciously. Including more than two in a tweet is probably overkill.”

So when you find yourself clicking the ‘Post’ or ‘Tweet’ icon, remember to think before you hashtag…

Tags: , , , , , , , , , , ,
Posted in Hazel Butters: Opinion, PR Practices, Social Media | Comments Off on Hashtags: #How #much #is #too #much?

 

By

August 9th, 2013

Why crisis PR can improve more than just your company’s reputation

Why crisis PR can improve more than just your company’s reputation

Crisis PR is often associated with one thing – a major screw up and a subsequent clean up. And as many of us have learned, the best crisis PR can actually land the company that screwed up in a better position than it was beforehand (the Tylenol crisis of 1982, anyone?).

Well, now it seems crisis PR must live up to another standard: increasing revenue. And the recent announcement of Apple’s trade-in program, targeted at customers using third party or counterfeit iPhone, iPad and iPod chargers, may be doing just that.

An Apple charger, courtesy of Apple.com

An Apple charger, courtesy of Apple.com

The program, which was launched in response to the electrocution and coma of two individuals in China, allows all Apple customers to trade in their existing USB power adapters for an Apple-certified adapter for only $10 (or local currency equivalent) – almost 50 percent less than the adapter’s regular retail cost. The usually mum tech company said in a statement: “Recent reports have suggested that some counterfeit and third party adapters may not be designed properly and could result in safety issues. While not all third party adapters have issues, we are announcing a USB Power Adapter Takeback Program to enable customers to acquire properly designed adapters…”

But how will this increase revenue you may ask, if Apple is discounting its product? The program requires that the trade-ins must be made at an Apple store or an authorized Apple provider, and as Adam Pasick from Quartz points out, the take-back program is bound to generate some extra foot traffic – meaning the $57.60 in revenue that Apple pockets per store visit is looking pretty good.

So while Apple saves its reputation and racks in more cash, weigh in – what do you think of Apple’s crisis PR? Brilliant or just rotten? We look forward to hearing from you!

Tags: , , , , , , , , , , , ,
Posted in Apple, PR Practices, Technology | Comments Off on Why crisis PR can improve more than just your company’s reputation

 

By

August 8th, 2013

Technology PR travels: Around the technology world in 80 days – Day #11: Romania

Technology PR travels: Around the technology world in 80 days – Day #11: Romania

Following our technology PR trawl through Budapest, we set out for the  ancient land of Romania,  sailing a boat gently down the Danube to Bucharest, Romania’s capital city.  The Danube forms much of Romania’s southern border and was given its name by Greek historian Herodotus, who dubbed it ‘The King of the European Rivers’.  Just as we were marveling at the architecture of the Drobeta Bridge and exploring the Topolnita caves, we found ourselves in Giurgiu; a hop, skip and a jump later and we had finally arrived in Bucharest.

Photo courtesy of: www.romaniatourism.com

Photo courtesy of: www.romaniatourism.com

Famed for its somewhat spooky history and once home to Vlad the Impaler (or Count Dracula as he is more commonly known) Romania is much more than a setting for many a horror film.  With its rich history of old world lore, it may not seem  an obvious choice for modern-day innovation, but Romania has contributed much to science and technology.For example,  in May 1981, Astronaut Dumitru Prunariu gave Romania a firm footing in the stratosphere when Romania became the 11th country in the world to put an astronaut in space. Incidentally, Prunariu is now the president of the Romanian Space Agency.

As well as space success, Romania is also reported to have one of the highest levels of computer programmers in the world.  Biologists are also a big deal in Bucharest; bacteriologist Victor Babes discovered more than 50 different types of germs, making significant inroads into the study of infectious diseases, including rabies, leprosy and diphtheria.  Physiologist Nicolae Paulescue discovered insulin, and George Emil Palade won the Nobel Prize in 1974 for his contributions to cell biology.

And the country also keeps current, forging the way for innovation. Teenager Ionut Budisteanu recently scooped the top prize at the International Science and Engineering fair – the largest high school science research competition in the world – for his creative research into a self-driving car. Ionut’s idea uses processing webcam imagery and artificial intelligence technology. Eliminating the use of a high-end 3D radar to achieve this goal makes the car more affordable.

Check back in next time as we head to Bulgaria – and get to grips with the Cyrillic alphabet!

The Rasnov Fortress in Romania (image courtesy of romaniatourism.com)

The Rasnov Fortress in Romania (image courtesy of romaniatourism.com)

Tags: , , , , ,
Posted in PR Practices, Technology | Comments Off on Technology PR travels: Around the technology world in 80 days – Day #11: Romania

 

By

August 7th, 2013

Prompt Boston launches free weekly technology PR workshops

Prompt Boston launches free weekly technology PR workshops

 Advice and insights for New England companies with practical technology PR courses in Kendall Square 

Boston, MA – Prompt Boston, the East Coast office of Prompt Communications, a technology specialist public relations and digital communications agency, has launched free weekly ‘PR and Pizza’ workshop series for New England technology companies, at the Cambridge Innovation Center (CIC).

The workshops offer free ideas and advice to technology marketing professionals and entrepreneurs in start-ups and early-stage ventures to enterprise companies. Workshop topics include messaging, news creation, news distribution and pitching, media and analyst training, social media, PR measurement and ROI.

Each workshop is run by Prompt Boston’s PR, copywriting and social media consultants.

Caroline Egan, social media and content strategist, 360Chestnut said: “As a technology company that is focused on educating consumers on energy-efficient and cost-effective solutions for their homes, we understand the benefits of PR. Being able to join Prompt’s workshops has given us the opportunity to hear about fresh strategies and tactics, and discuss ideas to help us to promote our own services as efficiently as possible.”

Geoff Mamlet, managing director, Cambridge Innovation Center said: “As one of the largest communities of early-stage ventures, start-ups, innovators and entrepreneurs in the world, we welcome community members such as Prompt that are keen to share information and ideas. Knowledge-sharing plays an important role in innovation.”

The one-hour workshops take place each Friday in Kendall Square. Workshops can be reserved on Prompt Boston’s Eventbrite page.

Prompt’s CEO, Hazel Butters, said: “Prompt Boston enjoys being part of this vibrant local community. This series of free workshops helps us to share our knowledge with the community. We want to help technology companies that may lack financial resources, as well as established vendors that are keen to sharpen the marketing and promotion of technology products, services or apps.”

###

Prompt Communications:
Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Founded in 2002, Prompt Communications has offices in London and US offices in Cambridge, Massachusetts and San Francisco, California. www.prompt-communications.com

Tags: , , , , , , , , , ,
Posted in News, Prompt news | Comments Off on Prompt Boston launches free weekly technology PR workshops

 

By

July 11th, 2013

Greenpeace #iceclimb hits social media heights

Greenpeace #iceclimb hits social media heights

Greenpeace

Anybody working in technology PR and blearily tapping away at their smartphones this morning for the day’s news, was met by the sight of Greenpeace campaigners scaling the outside of Western Europe’s tallest skyscraper.

Six experienced female climbers began their ascent of The Shard at 4am to protest against, and raise awareness of, oil company Shell’s continued drilling in the Arctic. By 1pm Victo, Ali, Sabine, Sandra, Liesbeth and Wiloa had not only reached the 155 metre halfway point in their venture, they had also soared past their target of 31,000 fresh sign-ups to the campaign, thanks to a high-profile live video stream and audio commentary of events, plus fervent trending on Twitter.

@GreenpeaceUK has literally taken public and media awareness for its Arctic campaign to new heights, capturing the imagination of office-bound social media fans and journalists on this sunny day. Its Twitter army of followers is climbing quicker than you can count, currently chasing 60,000 and beyond. Celebrity tweeters including @AnnieLennox and @ThomYork can also be seen applauding the efforts of the pressure group amid the crowds on the #iceclimb tag timeline.

Whatever your feelings about large-scale publicity stunts, pressure group activities or drilling for gas and oil in the Arctic circle, it’s well worth your time following Greenpeace’s efforts on Twitter, Facebook or the live-feed page. We’re particularly enthralled by the emotional live-tweeting of lead climber Victoria Henry (@victohenry). Why not tweet her and the Greenpeace UK team as they continue their ascent? Here is a flavour of the conversation from the face of The Shard!

• Months of training and secrecy end here. I’m scared but incredibly excited about today #iceclimb
• Raise your hand if you have sweaty palms! Oh, unless you have ropes to hold :)
• Thank you so much for the supportive messages. Is someone cutting onions up here? #iceclimb

Tags: , , , , , ,
Posted in Social Media, UK press | 1 Comment »

 

By

June 12th, 2013

Prompt Boston attends Mass Innovation Night, #MIN51

Prompt Boston attends Mass Innovation Night, #MIN51

As a group of technology-savvy PR consultants, we’re fortunate to be located in a city full of innovation. With offices in Kendall Square, right across the river from the heart of Boston, we regularly brush shoulders with innovative individuals, start-ups and groups who are looking to launch a new idea into the marketplace that could completely change the way we think and act.

One event in the area that does a phenomenal job of gathering such innovators together is Mass Innovation Nights (MIN). Launched in April 2009, the monthly event showcases ten comMass Innovation Nights MIN51panies, and the community turns out to visit vendor booths, promote the products via social media and sit in on pitch presentations. In the last two years alone, MIN has helped launch more than 475 products and connect many job seekers with hiring managers.

Last night, Prompt Boston attended the 51st MIN at the Microsoft New England Research and Development Center (better known as the NERD Center). As soon as we entered and put on our flashing #MIN51 pin, which read ‘I helped launch 500 new products!’, we got the chance to learn more about some up-and-coming local innovators, including:

–       Agency Spotter: This integrated platform makes finding a creative agency a quick and easy process. Simply enter the type of agency you are looking for, and voila! In minutes, a refined search appears, taking the search process “from months to minutes”.

–       Delightfully: If you’re an online shopper and like sending e-gifts, this interactive webpage is just for you. Think of Delightfully as digital gift wrapping, where you can compile your favorite photos and content to present a customized e-gift.

–       Equiso Smart TV: This thumb-sized device plugs into TV screens and projectors to create a smart, interactive viewing experience. From Angry Birds, to Pandora and Pinterest, the Equiso Smart TV gives viewers access to 700,000 apps in the Google Play Store – right on a large HD TV screen.

–       Fuzzycover: Want a fun, creative way to protect your tablet, e-reader, iPhone and spiral bound notebook? Fuzzycover’s protective covers are the perfect solution, and are available in animal prints, cool colors, fuzzy or leather-bound material.

The event also featured delicious drink samples from Izze, and was topped off with Equiso Smart TV receiving the most votes as the best product at MIN51. It was a night full of innovation, networking and support for local start-ups, and we hope to relive it all again next month.

For more information on Mass Innovation Nights, be sure to visit the website here or read founder Bobbie Carlton’s round-up of the event on MIN’s blog. For those on Twitter, be sure to read all of the event’s tweets by searching #MIN51 or read the corresponding Storify piece here.

Tags: , , , , , , ,
Posted in Boston, Events, Innovation, Microsoft, Prompt locations, Technology | Comments Off on Prompt Boston attends Mass Innovation Night, #MIN51

 

By

May 29th, 2013

Prompt Communications wins Equiso public relations account

Prompt Communications wins Equiso public relations account

Prompt Boston to lead US media relations campaign for maker of streaming, gaming and browsing SmartTV Stick

CAMBRIDGE, Mass. – Prompt Boston, the Massachusetts office of Prompt Communications, a public relations and digital communications agency specializing in innovative markets including high-technology and green-tech, has won a new contract with Equiso, the developer of the SmartTV Stick.

Equiso’s SmartTV Stick transforms televisions, screens and projectors into web-connected Android 4.0 devices with access to a range of popular media channels and apps, including HBO Go, Hulu, Netflix, Crackle and Vudu. Along with streaming movies, TV shows and sports, the low-cost ($78), high-quality stick gives users unrestricted access to the Google Play store, with 500,000 games and apps.

EquisoThe company is headquartered in Cambridge, Massachusetts. Its SmartTV Stick was launched via a Kickstarter project which received the support of nearly 3,000 backers, who collectively more than doubled the company’s initial $100,000 goal.

Prompt is a digital PR consultancy with offices in Boston, London and San Francisco. With extensive experience in high-tech, including applications, services, software and hardware, Prompt has worked with start-ups to global software and technology companies including Oracle Corporation, Capgemini and IBM.

Prompt Prompt will work to increase recognition of Equiso as the company distributes its SmartTV Stick online and increases its presence with retailers. Working with Equiso’s management team, Prompt will drive a targeted PR campaign based on media outreach and analyst relations to support and demonstrate Equiso’s sales, market position and thought leadership.

Adam McBride, CEO of Equiso, said: “Prompt’s proven record of successfully working with high-tech start-ups, coupled with its Cambridge-based office that allows for desk-next-door communications, made selecting a PR firm an easy choice. Consumers across the US are looking to cut the cable cord, and the momentum we are seeing is testimony to that. With Prompt’s PR strategy, we hope to continue reaching new audiences while transforming the future of streaming, gaming and browsing.”

Hazel Butters, CEO of Prompt, said: “Equiso has a fascinating Kickstarter background, a talented management team, and a strong, relevant product. Consumers want to access apps, the internet and new programs over their TVs – the dumb TV’s days are numbered. Equiso’s SmartTV Stick gives consumers an affordable alternative without any extra cable boxes or cords. Prompt is looking forward to driving media recognition and consumer awareness around such an innovative product.”

About Equiso
Equiso.com, Inc. is an innovator of digital media platforms that leverage the convergence of internet and entertainment. Its flagship product, the Equiso SmartTV Stick transforms televisions, screens and projectors into fully-featured web-connected Android devices with access to media channels and apps including Crackle, HBO Go, Hulu, Netflix and Vudu. The device gives users full access to the Google Play store and its 500,000 games and apps, while the affordable and intuitive open platform accelerates consumer adoption of new media by lowering barriers to access. www.equiso.com

About Prompt Communications
Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets including technology and healthcare, Prompt helps clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer programs. Founded in 2002, Prompt Communications has US offices in Cambridge, Massachusetts and San Francisco, California and European offices in London. Prompt’s experience includes Adeptra, Adobe Systems Incorporated, Aperture, Corizon, Dell|Compellent, Foviance, Genesys Telecommunications, IBM, Integralis, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide. www.prompt-communications.com

Tags: , , , , , , , , , , , , ,
Posted in Boston, Media Relations, News, PR Practices, Prompt news, Technology | Comments Off on Prompt Communications wins Equiso public relations account