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August 12th, 2013

Hashtags: #How #much #is #too #much?

Hashtags: #How #much #is #too #much?

The #.

Whether you‘re a Brit and call it the hash key or North American and know it as the pound sign, when it comes to social media, # is lovingly known as the hashtag.

It originally made its debut on Twitter in 2007. Over the past six years it has spread to Facebook, Instagram, Google+ and Tumblr. It’s even been sneaked in by LinkedIn.

Hashtag help

When it comes to hashtags, do you know how to properly use the ‘#’ symbol?

The hashtag is a very useful way to tag content; yet there’s nothing more counterintuitive — or annoying — than too many hashtags. Even the earliest adopter of the hashtag, Chris Messina, the open source advocate and engineer credited with introducing the symbol to Twitter,  said: “The worst thing is what I might call ‘poor hashtag grammar.’ Like #when #people #tag #every#word #in #a #sentence!”

Yes, sometimes it’s a way to flag something different and you can be quirky and have some fun with hashtags. But we all know that one person (or company) that consistently #s almost every word.

To not be that person, double check against some practice hashtag tips the next time you find yourself wanting to hit the # key one too many times:

  1. Consider the # as a keyword or main topic of your post – it should reinforce whatever subject you are writing about
  2.  (Generally) hashtag nouns not verbs. For example, when talking about your fast and secure cloud technology, anything can be fast and secure — so hashtag ‘cloudtechnology’ or ‘cloud’ to get better search optimization.
  3. Be specific. Hashtags are valuable because they help users pinpoint relevant information. The more specific you are, the more they will appreciate you and your content.
  4. Don’t use spaces or punctuation marks in your hashtag. It breaks up the searchable term, and you’ll look like a social media rookie. (Example: #publicrelations, NOT #public-relations or #public relations.)
  5. Limit yourself to a maximum two hashtags per post. Even Twitter tells users, “Hashtags are most powerful when you use them judiciously. Including more than two in a tweet is probably overkill.”

So when you find yourself clicking the ‘Post’ or ‘Tweet’ icon, remember to think before you hashtag…

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Posted in Hazel Butters: Opinion, PR Practices, Social Media | Comments Off on Hashtags: #How #much #is #too #much?



July 8th, 2013

Three reasons why we use, encourage our technology PR clients to use, and train people to use WordPress

Three reasons why we use, encourage our technology PR clients to use, and train people to use WordPress

wordpress logoWe’ve already blogged about the importance of establishing a company blog.  You may be considering which platform to host your blog on – and we would recommend your answer be WordPress – and here’s why.

WordPress really has come a long way since it was considered a basic blogging platform. With plug-ins, new features and other enhancements, it has become the premier content management system, with over 68 million pages on the Web run on WordPress today.

Three reasons why we use, encourage our clients to use, and train people on WordPress:

Ease of use:  The best advice has always been to keep it simple. WordPress does this fabulously – allowing users to post content in visual or HTML text version. Whether you’re a diehard coder or an amateur, these options are designed to cater to all levels of experience.

Enhancing SEO:  WordPress’ blog code attracts Google robots and other magnets, helping boost your SEO and webpage traffic. With the right setup and plug ins (we like Yoast SEO), the platform will tell you just how high you rank when it comes to search terms and keywords, and where you can improve.

Seamless with social media:  With the right plugins, WordPress can post new content directly to Twitter, Facebook and LinkedIn. As a PR firm with experience in social media, we can’t stress the importance of cross promoting on social networks, and this WordPress feature now makes it easier than ever to do so.

Want to try it for yourself? Then head to wordpress.org to install WordPress. Want some pointers?  Then join our  Google Hangout tomorrow at 2pm EDT or, if you’re in the Boston area, sign up for our ‘(Successfully) Wrestle with WordPress over a weekend‘ courses.

More reasons to follow tomorrow!


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Posted in Boston, Prompt locations, Training, WordPress | Comments Off on Three reasons why we use, encourage our technology PR clients to use, and train people to use WordPress



June 7th, 2013

Prompt Boston hosts successful ‘Office Hours’ at Venture Café

Prompt Boston hosts successful ‘Office Hours’ at Venture Café

At Prompt Boston, we’re fortunate to work near the hub of technology and innovation, with our offices being walking distance from MIT, Harvard and more. In fact, right in our office building, the Cambridge Innovation Center (CIC), these techies come together every Thursday night for a networking social better known as Venture Café.

Last month, Prompt CEO Hazel Butters hosted ‘Office Hours’ at Venture Café, where an array of technology start-ups stopped by to discuss future goals, technology PR strategy, thought leadership and the nature of the press with us. Meanwhile, otVenture Cafeher Prompt team members hit the event floor – with surveys in hand to ask some of the latest hard-hitting questions in tech and PR.

With Prompt specializing in media relations and press training, we thought we’d start our round of questioning by asking attendees, ‘Who is the greatest tech spokesperson of all time?’ Not surprisingly, the most popular response was the legendary Steve Jobs, former CEO of Apple. Other notable mentions included Larry Ellison, founder of Oracle Corporation, and Nikola Tesla, Croatian inventor, engineer and physicist best known for his contributions to air conditioning.

Our next question was even tougher. As part of our media outreach and news pipeline creation, we’re constantly reading the latest trends and news in technology. With so many outlets in publication, it’s hard to pinpoint our all-time favorite newspaper or magazine. But we just had to ask, ‘If you were stranded on a desert island with access to only one source of technology news, what would you choose?’  The New York Times topped the list, but a slew of other well-known publications also caught our attention, including Mashable, Engadget, VentureBeat, TechCrunch, the Wall Street Journal, and perhaps the most resourceful in real-time, Twitter.

Red pencil and questionnaireWhat we really wanted to know, though, was how these technology-invested, business-minded individuals would rate themselves on their own spokesperson skills. At Prompt, we ensure our newly-acquired clients go through media training, to get company representatives press-ready and confident. Intimately, it comes down to the age-old PR question: If the Wall Street Journal called you tomorrow, would you know what to say? So we asked Venture Café guests, ‘How good of a media spokesperson do you think you are?’

Nearly two-thirds of respondents (61%) expressed an air of confidence when speaking to the press, despite the nerves that accompany such certainty. Others believed they could handle a press interview, just as long as any “trick questions” aren’t thrown into the mix.

No matter where you fall on the spectrum, media training fortifies your public speaking abilities, which is crucial when jumping on the phone line with a journalist. Even seasoned speakers go through such training, to avoid any ‘oh no’ moments or damaging blunders. If you’re interested in media training, and transforming your company representatives into properly trained press spokespeople, please contact a Prompt consultant today.

Interested in attending the next Venture Café? Take a look at the upcoming event and speaker schedule – we hope to see you there!

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Posted in Media Relations, Social Media | Comments Off on Prompt Boston hosts successful ‘Office Hours’ at Venture Café



April 5th, 2013

Enhancing thought leadership, website traffic and more: Why your company must blog

Enhancing thought leadership, website traffic and more: Why your company must blog

In every market, the need to stay ahead of competitors and establish yourself as a thought leader is essential to business success. Sure, you may have a great-looking website, with fancy flashing images and professional headshots of nearly every employee – but is that really going to make a prospect stay on your page or an industry analyst contact you for insight? To put it simple, that’s not enough.

The solution lies in creating, and regularly maintaining, a company blog. Blogging can be a great testing ground to show the personality of your company and that of your spokespeople, while simultaneously giving internal team members an outlet to voice any (appropriate) opinions.At Prompt, we believe blogging is essential to the visibility and growth of a company.

Not only does blogging showcase your expertise and leadership, but it also creates a fresh social media channel – to accompany your booming LinkedIn, Twitter and Facebook pages – where you can communicate key corporate messages to customers, prospects and the broader community.

Need more reasons to start drafting your first post? Additional benefits to blogging include:

Increasing SEO:  Blogging optimizes website SEO by driving traffic to the main website with qualitative clicks into core content.

Creating an everlasting archive: By establishing a searchable archived blog, published content will be available long after employee contributors move on, giving you a long-term library of knowledge. As a company, look to reuse and reference such content in whitepapers, sales material, bylined articles and much more.

Boosting direct marketing:  Have a webinar or sales promotion fast approaching? In addition to sharing it on social media and sending an invite via email, why not blog about it? It’s a great way to market self-promotional initiatives, in more than just a 140-character tweet.

One company that has experienced the positive results firsthand is former client, Sogeti UK. Learn how this software testing provider boosted thought leadership, content creation and website traffic (with over 4,300 blog visits in one month) by downloading Prompt’s free case study here.

If you’re interested in jumpstarting your own company blog, please click here to learn about Prompt’s latest offering, classroom-based WordPress training. At our WordPress workshop, you’ll learn the ins and outs of maintaining a website, which includes thorough training in web servers, DNS directs, dashboards, plugins and more. We hope to see you at our London classroom soon!

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Posted in London, Social Media, Training, Website development, WordPress | Comments Off on Enhancing thought leadership, website traffic and more: Why your company must blog



April 1st, 2013

Why email etiquette hasn’t reached extinction

Why email etiquette hasn’t reached extinction

As a public relations consultant, I am constantly using email as a means of communication – whether I’m sending an internal note to a colleague across the pond in London, or a media pitch to a journalist in New York City.

Whatever the area code (or time zone), one thing is for certain – my email won’t be a one-liner. Almost always, I frame my email drafts to include a proper greeting and a positive sign off, even during a time when many question if such forms of etiquette are the digital definition of ‘rude’.

Last month, Nick Bilton of The New York Times expressed his thoughts on communicating during the digital era, stating ‘thank you’ emails, ‘sincerely’ sign offs and even voicemails are irksome time wasters. In an age where 140-character tweets and texting has taken over, is a lengthier, friendly email really such a bad thing?

Typing a lengthy email

To me, the answer is, and will always be, no. It takes one second to glance over the opening sentence that wished you a good afternoon, and even less time to get through a sign off. At the end of the day, being nice won’t cause any harm – in fact, it will most likely bring a small smile to your contact’s face.

So, the next time you’re writing an email, take a moment to consider just how you’re responding. If the sender took his or her time to ask how you were doing, don’t just respond with a snappy demand or request. Yes, email communication exists to accomplish tasks remotely, but that doesn’t mean you have to give up your personality along the way.

After all, presenting yourself in the best light – whether by email or any other form of communication – is what public relations is all about.

Do you have an email etiquette tip of your own? Why not share them with us on Twitter, Facebook, or – you guessed it – email today.

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Posted in Boston, Communications consultancy opinion, PR Practices, Technology | Comments Off on Why email etiquette hasn’t reached extinction



March 21st, 2013

The UK Budget (a man called George joins Twitter)

The UK Budget (a man called George joins Twitter)

You may have missed it (if you live on another continent or happen to live in Britain without access to a TV/radio/the internet) but yesterday was the UK budget, when the Chancellor of the Exchequer George Osborne announces the annual taxation, spending and budgetary plans to the British public. If you don’t know George, you may remember him as the man who was booed at the Paralympics in response to the UK Government’s heavy cuts to disability benefits.

Wednesday was also, quite bravely, George’s first day on Twitter (check him out @George_Osborne), which resulted in a huge number of, er, let’s say less-than-flattering and rather strongly worded tweets directed at the Chancellor. He’s not been discouraged though, and has now stated on a British TV interview this morning that he wants to get more followers than his Labour counterpart Ed Balls (@EdBallsMP).  As things stand, George Osbourne has 34,717 followers at this moment (after a momentous four tweets) while Ed Balls has 78,006 followers (after 3,000+ tweets).

Of course, followers don’t mean that people like you, agree with you, or even want to listen to you.  Twitter is a very powerful way to communicate; while followers are an indication of some level of influence, it’s also important to consider reactions — in the form of retweets, replies and mentions.  To get a clearer outlook on how an individual is regarded, you need to analyze sentiment and go beyond keywords by interpreting irony, sarcasm and humour (there was a lot of each of these in reaction to George and his handful of tweets).

One of my favourite tweets was from comedian David Schneider (who gained a lot more retweets than George):

David Schneider Twitter

From a press perspective, the London regional paper, the Evening Standard, kind of stole the headlines. Even before George had stood up to make his speech, the newspaper had gone to press with a front page that detailed the key points of the budget. Poor George had to make the speech with Ed Balls standing opposite him in the Houses of Parliament, waving a copy of the newspaper.

Daily Mail

Though the most disturbing front page goes to the Daily Mail, which, in a supportive gesture to reflect how the budget mirrored Margaret Thatcher’s core conservative values, mocked up this montage on its Thursday-edition front page, using inspiration from Thatcher’s famous ‘This Lady’s not for turning’ speech.


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Posted in Hazel Butters: Opinion, London, Social Media, Twitter, UK press | Comments Off on The UK Budget (a man called George joins Twitter)



March 8th, 2013

Top 9 Ways to Market Your Startup on Social

Top 9 Ways to Market Your Startup on Social

Guest blog post by Tammy Kahn Fennell & Michelle Keegan Kimball of MarketMeSuite

1. Geo-Target. Whether you’re a local business, promoting an event or just trying to get people in the front door of your brick and mortar store, you’ll be far more successful if you’re able to target in a particular geographical area. It’s easy to conduct searches on Twitter to determine who is tweeting about topics relevant to your business in a specific location(s). A simple way to do this is via MarketMeSuite’s Real-time Search.

2. Target by keywords or phrases. If location is not important, you’ll minimally want to narrow down the “Twittersphere” by niche. There are hundreds of thousands of tweets going out every minute, so cutting through the clutter has to be a top priority. Perform searches based on keywords, and reply to relevant tweets. If you can phrase your interaction as a question, all the better. You’ll have a much higher response rate when you are asking someone to respond.  An example is an antiques website finding someone tweeting about an auction they recently attended.  “I saw you tweeted about an auction, what did you purchase?”


This kind of proactive interaction is a perfect way to start a conversation with a potential customer. The person who attended an auction at “Phil’s Auction House,” and bought an oil painting will likely reply, and it can be taken to the next level. “Phil’s Auction house is great.  If you like oil paintings I just put a few on my website you might find interesting.”

3. Be Real. When you’re having conversation with potential customers, you want to be real. Spam is one surefire way to turn people off. As in the previous example, you want to start a conversation with qualified leads, and grow the conversation organically. You don’t need 500 people to respond to you each day when getting just 5 or 10 qualified leads will add much more to your bottom line.

4. Always be there. As a SME owner you are expected to wear a lot of hats, so when your social media hat comes off for a little while, you don’t want to leave your followers hanging. Schedule up some helpful tweets so that your social presence is consistent even while you’re busy doing other things.

5. Give others credit.  One big mistake often seen on Twitter is tweeting out loads of unattributed feeds. If you know of a blog you think your followers will be interested in, mark it as  RT @the blog owner’s Twitter account.

There are so many collaboration opportunities in social media. Retweeting is a great way to show your followers you have your finger on the pulse of your industry. It shows your users you’re monitoring the field and curating some great content for them. Secondly, and perhaps most importantly, it’s a great way to get the attention of the person whose content you are pushing. Attribution has the added benefit of showing up on the blog feed owner’s account as an “@ mention” which increases their chance of returning the favor, thereby increasing your own traffic.You can start a lot of great strategic partnerships with a simple “RT.”

6. Don’t Miss The Moonwalking Bear. We all like to think we are totally aware, and couldn’t possibly miss something that’s right there in front of us, especially if it’s important. And if you think you’re totally aware, this awareness test  is worth trying!

Social media is a great way to field customer requests, support, and even research. Set up searches for keywords related to your brand and put in the time to handle requests daily.

Because social media conversations happen in real time, you can usually put out a tiny flame before it becomes a full fledged fire — often in 140 characters or less!

7. CRM is key. Twitter is a great way to handle many customer requests, especially if you can do it as close to real time as possible. Set up searches for keywords related to your brand, and put in the time daily to handle requests and escalate them through appropriate channels when necessary. A happy customer is a repeat customer.

social media8. Some Automation Is Bad. Does this mean you can’t streamline the process? Of course not! Some automation is okay. For example, scheduling updates and pulling in content from your RSS feed; these are great time savers. It’s fine to even have a few templates ready to reply when you see people tweeting or posting on Facebook about something, but never automate the interaction because the results could be embarrassing.

I once tried an app for my father’s antiques business that would automate replies without human interaction. I set it to look for a rare German figurine, and asked it to send people tweeting about it a specific reply if they found the figurine. Since I was not manually reviewing the matches, I had no idea that the name of this German figurine was also a well-known Pokemon character. I had a lot of confused people @replying me. Templates are fine (there’s only so many ways you can answer a certain question) but make sure you’re reviewing who you are replying to and customizing when appropriate!

9. Don’t be afraid to unfollow or unlike. You don’t have time to read posts that have no value to you or your business. Generally, if someone isn’t following you back, there’s not a whole lot of point of following them (the exceptions are larger companies or celebrities you may follow). Remember, if they aren’t following you they aren’t seeing anything you say, so the relationship is very one-sided.

MarketMeSuite is a social media management dashboard for small- and mid- sized businesses. The web-based platform allows businesses to manage and monitor their social media presence, find targeted leads & build engagement with new and existing customers. Try it Free!

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Posted in Boston, Opinion, Prompt locations, Social Media, Twitter | 1 Comment »



February 22nd, 2013

Twitter hack Monday: Hacktivists hit well-known company pages

Twitter hack Monday: Hacktivists hit well-known company pages

April Fool’s Day got an early start Monday morning when hackers took to Twitter for some high-tech pranking. The first to fall victim to the scheme was fast food giant Burger King, whose company page was transformed to appear as that of its number one competitor, McDonald’s.

Twitter tweeting birds

Along with a change of logo and background, Burger King’s faux bio stated, “Just got sold to McDonalds because the whopper flopped =[.” The tweets that followed were vulgar as well as degrading to the corporation, including allegations that employees spent their working time doing Percocet’s in the bathroom.

The hack began around 11am and by 12:15pm, it was over. But, not unlike dog years, one hour in the social media world can last for days, if not longer. Once a post is published, no amount of deletion, social media shortcuts or even magic tricks can take it back.

The stunt was admittedly pulled off by a ‘hacktivist’ group sarcastically named Anonymous. The group’s Twitter account has since disappeared. Surprisingly, Burger King gained nearly 30,000 new Twitter followers and over 73,421 retweets as a result of the prank hack.

Burger King smartly embraced its new audience in the fast food chain’s first official tweet since the hack, “Interesting day here at Burger King, but we’re back! Welcome to our new followers. Hope you all stick around!”

Burger King tweet

But Burger King wasn’t alone. Just moments after Jeep took to Twitter to comment on the hacking scandal, its company page appeared to be that of rival car maker Cadillac, complete with a similar acquisition rumor. Both campaigns were highly branded with the tag #OpMadCow, leaving the world to believe that Anonymous had struck again.

Impressed with the priceless exposure these scandals had garnered for Burger King and Jeep, MTV and BET quickly hatched their own plan.  For about one hour, the two music stations switched places, hoping to create the illusion of yet another hack, only to admit shortly after that it was their own hands behind the hacking.

The attempt to mimic the hacks backfired for the two music networks, resulting in a plunge of followers and a substantial amount of negative feedback. “We totally Catfish-ed you guys. Thanks for playing!” was sent out by MTV to end the hack, but many angry replies ensued shortly after.  “@MTV @bet I wish I had followed you previously so I could unfollow you now,” read one.

While it’s true that you can’t put a price on free publicity, you also can’t fake it either. Prompt’s advice in this situation – keep it simple on social media. Don’t attempt any faux hacks, and respond to potentially damaging posts in a smart, sharp and timely manner (well done, Burger King).

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Posted in Communications consultancy opinion, PR Practices, Social Media, Twitter | Comments Off on Twitter hack Monday: Hacktivists hit well-known company pages



November 14th, 2012

Next stop, e-tickets: Boston’s commuter rail gets digital

Next stop, e-tickets: Boston’s commuter rail gets digital

As followers could sense from our tweet sent out earlier this week, PromptBoston is looking forward to the latest innovation stemming from the MBTA – a smartphone digital ticketing system.

Image of the MBTA commuter railFor those outside of the bay state, MBTA is an acronym for the Massachusetts Bay Transportation Authority, the company in charge of Boston metro’s public transportation. Want to sound really Bostonian next time you’re in Beantown? Then just refer to the subway system as ‘the T’, common city slang for ‘the train’.

The implementation of a digital ticketing system makes the MBTA the first major US commuter rail to offer passengers a paperless alternative, according to Boston.com. Coincidentally, a British mobile-ticketing agency is the developer behind the historical move – here’s looking at you, PromptLondon!

On Monday, commuter rail riders at North Station were able to purchase and display tickets on their smartphones. South Station regulars will be able to do the same after Thanksgiving, meaning pesky paper passes will have to do for another week or so.

In my opinion, the move means great news for both the MBTA and commuters in general. Boston.com reported that the option of digital passes will eliminate the handling of nearly $20 million in cash, meaning a faster collection process for conductors and service members. E-tickets will also help cut back on littering – I can’t tell you how many times I’ve seen expired passes tossed onto the floor of the commuter rail.

Smartphone userFor commuter rail riders, the digital upgrade will reduce time spent waiting in lines at ticket windows or automated machines, and eliminate the hassle of digging for loose change in pockets and purses when the conductor comes around to collect.

The transition to digital seems like a no brainer – after all, in today’s world, who doesn’t have a smartphone? To try the e-ticketing out for yourself, download the MBTA mTicket app available in both Apple and Android stores.

For the latest in Boston happenings and tech news, follow us on Twitter – and why not browse through our feed on your smartphone while waiting for the next train to arrive?

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Posted in Boston, Communications consultancy opinion, Innovation, Prompt locations, Technology, Twitter | Comments Off on Next stop, e-tickets: Boston’s commuter rail gets digital



October 12th, 2012

Social media buzz and the 2012 presidential election

Social media buzz and the 2012 presidential election

Social media has so many different purposes and each user’s habits are unique.  From communicating with family and catching up with old friends to sharing content and breaking news, it is one of the easiest ways to connect with friends, family, and strangers alike.

As most of us know, Election Day is less than a month away, and the presidential and vice presidential debates are flooding the TV channels around the US.  However, it’s not just TV talking-heads that are having an input – opinions of candidates, issues and everything in between are being shared by all types of people across social media, specifically Twitter.
Social media buzz hits the 2012 presidential and vice presidential debates.

The Pew Research Institute reports that 66% of online adults and 80% of online teens use social media.  With Facebook reaching one billion users just last week, social media is being used now more than ever.  With the presidential election in full swing, it seems users have one eye on the television and the other on their computer or smart phone, typing their opinions on every move the candidates make.  The Twitter blog reported that the first presidential debate, on October 3, was the most tweeted about event in US politics, with 10 million tweets.  The conversation consisted of a wide variety of topics, leaving nothing to the imagination – and yes, this includes Big Bird.

The first and only vice presidential debate aired yesterday, and there were 4 million tweets – featuring opinions on everything from foreign policy and tax reform, to Paul Ryan’s water drinking habits and Joe Biden’s laugh.  The debate saw the highest tweet per minute rating (58,275) when Biden asked Ryan, “Now you’re Jack Kennedy?”

The numbers surrounding the debates and Twitter usage are astounding proof that social media isn’t going anywhere, anytime soon.  With the number of new users joining the Twitter-sphere growing each day, the possibility of the second presidential debate nabbing the title for most tweeted-about event in US politics seems very likely.

For the latest news in PR, marketing, tech and even the presidential debates, be sure to follow the Prompt team on Twitter: @PromptBoston or @PromptLondon. Don’t be shy – tweet us your thoughts on social media today!

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Posted in Boston, Communications consultancy opinion, Events, Media, Technology, Twitter | Comments Off on Social media buzz and the 2012 presidential election



October 11th, 2012

Footballer falls foul on Twitter

Footballer falls foul on Twitter

Perennially controversial footballer Ashley Cole now has officially been charged by the Football Association following his impulsive Twitter outburst, in which he directed the abusive hash tag  ‘#abunchof*****’ towards the FA.

Cole quickly deleted the offending remark and has since had his apology accepted and witnessed his reinstatement into the current England national squad. But the Chelsea player’s actions didn’t go unpunished, and he was warned about his conduct and fined two weeks wages by the club. The 31-year-old is now left pondering his long-term future with the European champions.
FA general secretary Alex Horne has been quick to draw up a formal social media code of conduct for players, in an effort to avoid any future embarrassment. According to some media reports, this should not be considered a direct response to Cole’s tweet or online reactions to the recent John Terry racism case.

With social media outlets continuing to expand in influence at such a rapid pace, Twitter in particular is increasingly regarded by public figures as a very convenient way stay connected to the public.  However, because of the immediate nature of Twitter, thoughts and comments can quickly spiral out of control, especially when emotions are running high. This has been especially evident in Ashley Cole’s case, as things were very much said ‘in the heat of the moment’. Tweets can quickly and easily be written without much thought or consideration for the consequence. So, whilst the response from the FA is not surprising, some are questioning why there wasn’t already a suitable social media policy in place before recent events.

Everyone of course has a right to freedom of speech, but regardless of your job title or position in society, it’s never a good idea to bite the hand that feeds you or to share anything controversial over a public forum written in the heat of the moment.

But what do you think? Should celebrities or ‘role-models’ be subject to greater social media censure than the rest of us? Have you ever blurted online in the heat of the moment and had to face the consequences? Should social media be a greater focus of moral outcry than other forms of personal conduct or communication? Was the Ashley Cole incident a storm-in-a -teacup, or a moral outrage? As ever, please let us know your thoughts.

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October 2nd, 2012

Boston meets Bulgaria: An international feel to Friday

Boston meets Bulgaria: An international feel to Friday

As an international media relations and copywriting firm with offices in Boston, San Francisco and London, the team at Prompt Communications is always interested in meeting notable leaders and business professionals from around the globe.

This past Friday, @PromptBoston had the chance to sit in on an informational speech given by the president of the Republic of Bulgaria, Rosen Plevneliev. President Plevneliev visited the Cambridge Innovation Center (a workspace we’ve raved about in some of our past posts), as he was in the Kendall Square area to visit the Bulgarian Consul in Boston and attend the 67th session of the United Nations General Assembly in New York the following week.

The day was topped off with savory Bulgarian food and a musical performance by Divi Zheni, Boston’s own Balkan women’s chorus, directed by Tatiana Sarbinska – an acclaimed Bulgarian folk singer, instructor and conductor.

It was a Friday for Prompt’s memory book – meeting the leader of a southeastern European country and diving into the traditions and culture of the land.

For the most recent updates on all of Prompt’s activities, follow us on Twitter at PromptBoston or PromptLondon. For more information on how our professional public relations and copywriting services can benefit your international business, please email info@prompt-communications.com.

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Posted in Boston, Communications consultancy opinion, Copywriting, Events, PR Practices, Prompt locations, Twitter | Comments Off on Boston meets Bulgaria: An international feel to Friday