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Posts Tagged ‘technology public relations’


September 24th, 2013

Small and loud: why PR for start-up technology companies is sheer fun

Small and loud: why PR for start-up technology companies is sheer fun

A viewpoint on startup technology PR

PR for startup technology vendors: PR opinion

Startups can have a loud PR voice!

Over the past few weeks we’ve completed some really fun projects for early-stage technology vendors, producing some great results including coverage in Fast Company, Mashable and TechCrunch

At Prompt we love working for technology companies of every possible size*. We feel that it’s important that we can offer quality services and skills to companies at the earlier stages of their maturity. That’s why we offer a comprehensive set of packages designed specifically for start-up technology companies.

It’s difficult to generalise (er, although I’m about to), but there are a number of things that I always enjoy about working with smaller technology vendors:

Enthusiasm for PR that spans the entire working team makes it’s easy to discuss the  results of PR to the whole company

Speedy decision making is far easier for smaller companies in which fewer people usually mean less hierarchy. Signing-off on projects and initiatives generally takes just one (quick) conversation

Being willing to flaunt the rules a bit often leads to more creative and edgier PR; one of the many advantages of having less history in a market

Disruptive new products and technologies bring fresh ideas to the market that challenge the status quo. Large companies can also innovate and deliver exciting products, but small tech vendors are typically launched solely to do just that, which is always fabulous to be part of – and it makes for a great press story.

The downside? Well, if anything it’s that start-up budgets can be more restrictive. But that’s okay for Prompt – we’re creative, great at working with pace and gusto, and did I mention we have specific packages for early stage tech companies?

*Disclaimer: We work for Oracle Corporation, one of the biggest technology companies in the world, and a committed developer and incubator of innovation (ask me for my thoughts on Exadata). Like I said, technology companies of every possible size…

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Posted in Hazel Butters: Opinion, PR Practices | Comments Off on Small and loud: why PR for start-up technology companies is sheer fun



May 29th, 2013

Prompt Communications wins Equiso public relations account

Prompt Communications wins Equiso public relations account

Prompt Boston to lead US media relations campaign for maker of streaming, gaming and browsing SmartTV Stick

CAMBRIDGE, Mass. – Prompt Boston, the Massachusetts office of Prompt Communications, a public relations and digital communications agency specializing in innovative markets including high-technology and green-tech, has won a new contract with Equiso, the developer of the SmartTV Stick.

Equiso’s SmartTV Stick transforms televisions, screens and projectors into web-connected Android 4.0 devices with access to a range of popular media channels and apps, including HBO Go, Hulu, Netflix, Crackle and Vudu. Along with streaming movies, TV shows and sports, the low-cost ($78), high-quality stick gives users unrestricted access to the Google Play store, with 500,000 games and apps.

EquisoThe company is headquartered in Cambridge, Massachusetts. Its SmartTV Stick was launched via a Kickstarter project which received the support of nearly 3,000 backers, who collectively more than doubled the company’s initial $100,000 goal.

Prompt is a digital PR consultancy with offices in Boston, London and San Francisco. With extensive experience in high-tech, including applications, services, software and hardware, Prompt has worked with start-ups to global software and technology companies including Oracle Corporation, Capgemini and IBM.

Prompt Prompt will work to increase recognition of Equiso as the company distributes its SmartTV Stick online and increases its presence with retailers. Working with Equiso’s management team, Prompt will drive a targeted PR campaign based on media outreach and analyst relations to support and demonstrate Equiso’s sales, market position and thought leadership.

Adam McBride, CEO of Equiso, said: “Prompt’s proven record of successfully working with high-tech start-ups, coupled with its Cambridge-based office that allows for desk-next-door communications, made selecting a PR firm an easy choice. Consumers across the US are looking to cut the cable cord, and the momentum we are seeing is testimony to that. With Prompt’s PR strategy, we hope to continue reaching new audiences while transforming the future of streaming, gaming and browsing.”

Hazel Butters, CEO of Prompt, said: “Equiso has a fascinating Kickstarter background, a talented management team, and a strong, relevant product. Consumers want to access apps, the internet and new programs over their TVs – the dumb TV’s days are numbered. Equiso’s SmartTV Stick gives consumers an affordable alternative without any extra cable boxes or cords. Prompt is looking forward to driving media recognition and consumer awareness around such an innovative product.”

About Equiso
Equiso.com, Inc. is an innovator of digital media platforms that leverage the convergence of internet and entertainment. Its flagship product, the Equiso SmartTV Stick transforms televisions, screens and projectors into fully-featured web-connected Android devices with access to media channels and apps including Crackle, HBO Go, Hulu, Netflix and Vudu. The device gives users full access to the Google Play store and its 500,000 games and apps, while the affordable and intuitive open platform accelerates consumer adoption of new media by lowering barriers to access. www.equiso.com

About Prompt Communications
Prompt is a communications agency that enables marketers and entrepreneurs to increase their sales and marketing effectiveness. Specializing in innovative markets including technology and healthcare, Prompt helps clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer programs. Founded in 2002, Prompt Communications has US offices in Cambridge, Massachusetts and San Francisco, California and European offices in London. Prompt’s experience includes Adeptra, Adobe Systems Incorporated, Aperture, Corizon, Dell|Compellent, Foviance, Genesys Telecommunications, IBM, Integralis, jovoto, KANA, Oracle Corporation, smartFOCUS and Webtide. www.prompt-communications.com

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Posted in Boston, Media Relations, News, PR Practices, Prompt news, Technology | Comments Off on Prompt Communications wins Equiso public relations account