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October 8th, 2013

Prompt technology PR client Q&A: Crimson Hexagon

Prompt technology PR client Q&A: Crimson Hexagon

A tech PR interview: Wayne St Amand, Crimson Hexagon

At Prompt, we spend our time immersed in technology. Whether it’s high-level enterprise storage, security solutions that address advanced persistent threats, or cleverly-engineered gadgets, we’re there with our clients coming up with great ideas to engage with the media and to pen perfect (and relevant) messages.

This week I caught up with a Prompt client I really admire: social media sentiment analysis vendor Crimson Hexagon. Crimson Hexagon is the company behind ForSight, a unique software platform based on an algorithm that combines human judgment with computer scalability to measure sentiment across billions of social media conversations – including its expanding social media database of more than 350 billion posts. This amazing technology was developed at Harvard University’s Institute for Quantitative Social Science, and is now used by big brands, agencies and household name organizations.

I asked Wayne St. Amand, VP of marketing for Crimson Hexagon, about his experiences working with Prompt.Prompt technology PR client: Wayne at Crimson Hexagon

Sinead: Crimson Hexagon has been working with Prompt in Europe for over a year now. What’s been good about the experience?

Wayne St. Amand: Working with Prompt has been a delight since day one. In every aspect of PR – and far beyond – Prompt’s consultants have consistently supported our business with expertise, timeliness, creativity, honesty and most importantly, results.

Sinead: How has working with Prompt contributed to your business?

Wayne: Not only are Prompt’s consultants public relations practitioners and copywriters, they are also keen technologists and supporters of our product, vision and mission. They engage with our teams, understand our technology, develop ideas for communicating its benefits, and then deliver on those ideas. Through content creation, media relations, events or market research, we know that plans will be created, objectives fulfilled and results delivered.

Sinead: How does Prompt stand out amongst competitors in the ever-changing worlds of both technology and public relations?

Wayne: With a long history of experience working in technology sectors across the globe, Prompt is insightfully attuned to our market, as well as the specific needs of Crimson Hexagon. The team at Prompt has genuinely become an extension of our own

Sinead: Would you recommend the team here at Prompt?

Wayne: Yes, I’d highly recommend them to any technology company that is looking to maximize visibility, press coverage and PR momentum.

Would you like to see your thoughts here next? Contact us today for further information on how Prompt can help you own hone communication plans, decrease the technology sales cycle and much more. Are you a startup or an early-stage tech company? Please check out our ‘First Byte’ packages, designed just for you.

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October 10th, 2012

Prompt Communications wins Crimson Hexagon UK PR account

Prompt Communications wins Crimson Hexagon UK PR account

– Prompt to drive UK media relations and copywriting for social media platform based on patented technology originally developed at Harvard University –

London, UK and Boston, MA – 10 October 2012 – Prompt Communications, a digital communications agency with offices in Boston, San Francisco and London, has been appointed by Crimson Hexagon as its UK public relations firm.

Under the new contract, Prompt will work on targeted media relations, opinion placement and securing editorial opportunities to support Crimson Hexagon’s sales to B2C and B2B marketers, data specialists and business strategists. Prompt will work on campaigns targeting marketing, business, retail, and consumer publications.

With offices in Boston and London, Crimson Hexagon provides big data analysis software that delivers business intelligence derived from social media and other data sources to global organisations including Microsoft, Starbucks and the United Nations. Crimson Hexagon was named one of the ‘Top Ten Most Innovative Web Companies’ by Fast Company, along with Twitter, and Google.

The technology behind Crimson Hexagon’s ForSight™ platform, was originally developed at Harvard University’s Institute for Quantitative Social Science and is supported by an intelligent, customisable algorithm. The ForSight platform surpasses traditional social media monitoring software by relying on a unique combination of human judgment and computer scalability. The platform currently holds an estimated 175 billion social media posts in its database, and adds an additional 1 billion posts to its database every two days.

Wayne St. Amand, VP of Marketing for Crimson Hexagon, said: “With our growing international presence, we needed a communications agency that had experience in working with US-headquartered companies that are ramping up in the UK and Europe. Prompt was the perfect fit. We’re familiar with some of the team members and how capable they are, and we know that they will give us the drive, expertise and momentum to support our UK sales efforts.”

Prompt Communications is a digital public relations consultancy with industry expertise in the technology industry since its founding in 2002. It has worked with clients such as Dell Compellent and Oracle Corporation, as well as a number of early-stage technology companies.

Hazel Butters, CEO of Prompt Communications, said: “Crimson Hexagon’s ForSight platform is a brilliant piece of technology that analyses a phenomenal volume of social media data. As a result, the company is seeing a real demand for its platform and we’re excited to support the sales efforts and to demonstrate the need for organisations to understand social sentiment, and to apply it to business strategy.”

About Crimson Hexagon, Inc.
Crimson Hexagon, founded in 2007, is the leading provider of analysis software that delivers business intelligence from big data sources like social media and other data types for global corporations. Powered by patented technology developed at Harvard University’s Institute for Quantitative Social Science, the Crimson Hexagon ForSight™ platform delivers the industry’s most comprehensive Big Data analysis capabilities for a variety of large-scale data sources. Clients include leading global organizations such as: CBS Films, Microsoft, Paramount Pictures, Starbucks, Simon & Schuster, Twitter, The United Nations, and many more. For more information go to: http://www.crimsonhexagon.com or read the Crimson Hexagon blog: http://www.crimsonhexagon.com/blog/.

About Prompt Communications
Founded in January 2002, Prompt Communications is a communications agency with offices in London, Boston and San Francisco. Prompt offers expertise across all marketing disciplines, teaming its consultants’ extensive knowledge of technology with experience of pan-European and American media, analyst and marketing campaigns. Using highly targeted marketing, PR, analyst relations, social media and corporate copywriting initiatives, Prompt helps its clients gain the visibility needed to achieve their business objectives. www.prompt-communications.com

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