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April 10th, 2015

Myth #2: Prompt’s ten technology sales myths

Myth #2: Prompt’s ten technology sales myths

At Prompt we know that PR complements sales to drive influence, impact, and financial success. Our PRISM methodology delivers the steps and processes involved in planning and executing PR programs in line with sales objectives. And our free webinar series ‘How to use PR to drive sales’ shares content created specifically for technology companies. We’ve gathered this content from working with global companies including Adobe, IBM, and Oracle, and hundreds of early-stage companies. This means that we’ve covered every level of complexity, type of technology, and (we think) almost every kind of sales process.

However, in our dealings with hundreds of technology companies, we are also aware of a number of sales ‘myths’ that we believe may be holding back technology entrepreneurs and technology  marketers from making the smartest decisions for their own business futures.Over the next few weeks, we’re setting out to share ten of the most common myths – some of which may be familiar to you.

Myth #2

“Complicated technology demands complex communication.”

Nothing could be further from the truth. In order to help marketers and entrepreneurs in high-tech businesses communicate effectively and authentically with core audiences, it’s vital to create messaging that is clear, honest, uncomplicated and presents practical solutions to real-world business problems. It doesn’t matter whether you manufacture MPLS routers, secure mission-critical applications, have software that delivers phenomenal online transaction processing speeds – the simplicity of the message is not just possible, it’s essential.

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January 21st, 2015

Crowdfunding platforms A-Z (part two): Examples from IgnitionDeck to PledgeMusic

Crowdfunding platforms A-Z (part two): Examples from IgnitionDeck to PledgeMusic

If you were here earlier this week, then you know that there are thousands of crowdfunding sites to choose from. On Monday, we went over A-H and today we’re making it all the way to P. Be sure to check back Friday for all your options A-Z.

  1. IgnitionDeck. Provides all the tools to run your own crowdfunding campaign on your own WordPress website. You get a plugin with widgets, in-depth admin panels, customizable themes and e-mail integration. ignitiondeck.com
  1. Indiegogo. One of the most popular donation-based general crowdfunding sites, Indiegogo supports product development, music or film projects and charitable causes. indiegogo.com
  1. Invested.in. Create your own donation-based crowdfunding site using this platform. It works with a range of businesses, charities and individuals. invested.in
  1. Kickstarter. Still the best-known crowdfunding site, Kickstarter is focused on donation-based funding for technology and innovation products, as well as creative projects including art, music and film. It does not allow charitable or personal causes. kickstarter.com
  1. Kiva. A debt-based crowdfunding site that provides microfinance loans for people in third-world countries without access to bank loans. Help a farmer in Rwanda buy seeds. kiva.com
  1. MicroVentures. An equity-based site helping startups raise money from angel investors. It performs due diligence on all startups, and lets contributors invest as little as $3,000. microventures.com
  1. PeerBackers. Funding big ideas including entrepreneurial, civic and creative projects, PeerBackers works with businesses at all stages to provide consultancy and education. peerbackers.com
  1. PledgeMusic. Helping “fans become part of the music-making experience” by using donation and reward-based crowdfunding to fund the careers of musicians. pledgemusic.com

If you’d like to talk more about crowdfunding, what makes a campaign successful and to pick up hints and tips from our team, then sign up for one of our Sunday ’15 Ways to Increase your Crowdfunding Campaign Success’ webinars, which run at 11am ET/ 4pm GMT.

 

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October 11th, 2013

‘Ten ways to promote your technology product, service or app’: A free Prompt webinar

‘Ten ways to promote your technology product, service or app’: A free Prompt webinar

Technology marketing specialist shares ideas, opinions and experience on how to communicate technology benefits, differences and features to prospects  

October 11, 2013Prompt, a digital PR consultancy based in Boston and London, is hosting its first webinar in a series on PR, positioning and sales tactics for tech vendors. The webinar: The webinar: Ten ways to promote your technology product, service or app, will be held on Thursday October 17 at 11.30am EDT / 4.30pm BST.

The 45-minute webinar will outline challenges, tactics and opportunities facing technology vendors in communicating, planning and executing marketing and PR plans to drive sales – and offer suggestions to tech entrepreneurs and marketers that want to increase business momentum, drive marketing results and shorten their sales cycles.

The webinar will be hosted by Hazel Butters, a technology marketing specialist with 15 years’ experience of working with tech start-ups, early-stage VC-funded software companies and global technology companies.  It will cover:

  • Messaging and positioning to increase relevance and drive sales
  • How to identify and target key audiences
  • Ways that PR can support technology sales
  • The role of customer testimonials
  • Advice on demonstrating thought leadership
  • How to work with industry analysts

Hazel Butters, CEO of Prompt said: “This webinar is the first of a series of event and will be an introduction of ideas and examples of how to use PR and marketing to effectively communicate the relevance of a technology product or service – regardless of whether it’s high technology, like a high-end storage enterprise application; a consumer-leaning gadget or app; a green technology application or a medical technology device. Whatever the technology type, there’s an underlying need to be able to explain its intricacies, features and benefits to potential users. Meanwhile, buying technology has become a complicated and time-consuming activity: IT prospects are overwhelmed and uncertain. In many cases buyers find themselves inundated with content, and yet short of facts.”

Hazel concluded: “At Prompt we thrive off technology – it has an impact on how we live, communicate, work, and travel. I’m personally thankful for the opportunity I’ve had to work with global technology leaders, software companies across the globe, and some of the most fun and creatively innovative emerging tech vendors. As marketers our task is to present compelling, appropriate and honest details to relevant audiences to increase the understanding and knowledge, or to motivate a behavior – such as wanting to buy a technology product, service or app. I’m looking forward to sharing our ideas, forging new relationships and hopefully giving attendees some food for thought.”

Attendees will receive a copy of Prompt’s e-book: ‘Ten ways to promote your technology product, service or app.’

To attend ‘Ten ways to promote your technology product, service or app’ on Thursday October 17 at 11.30am EDT / 4.30pm BST, please register here.

For more information about Prompt’s technology PR, social media and copywriting services, please email info@prompt-communications.com

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 About Prompt 

Prompt is a digital PR agency that enables marketers and entrepreneurs to increase sales and marketing effectiveness. Specializing in innovative markets including technology, green tech and sustainability, Prompt helps its clients communicate effectively and authentically with core audiences online and offline through PR, media relations, copywriting, webinars, market and industry analysis, social media, video content and customer reference programs. Prompt Communications has head offices in London and Boston.  Prompt’s current and former clients include Adeptra, Adobe Systems Incorporated, Aperture, Crimson Hexagon, Dell Compellent, Genesys Telecommunications, GenSight, Grouptree, IBM, Ipswitch File Transfer, jovoto, KANA, NTT Com, Oracle Corporation, Sepaton and Webtide. www.prompt-communications.com

Media contacts: Jackie Fraser | press@prompt-communications.com | Tel: 617 401 2716

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October 9th, 2013

Ten reasons your technology marketing is pants*

Ten reasons your technology marketing is pants*

*British phrase for ‘not awesome’

1. Lack of clarity: it’s not clear what you sell – or why (i.e. why your business even exists)
2. Too many acronyms and market-created terms (see #1)
3. Tendency to make ‘me too’ claims, (frequently associated with self-constructed vendor charts)
4. A sales-marketing gap: one group is selling one thing while the other is saying another
5. Not enough customer-based content and testimonials
6. Company news/press releases aren’t being pitched to the press (hitting ‘send’ on a wire service isn’t pitching)
7. You don’t have the right sales content to help shorten the sales cycle
8. No engagement with the industry analysts (we don’t mean buying relationships)
9. You need to get some swagger and show (not tell) what is different about your business, your solution and how you work
10. You’re not explaining the solution to a problem, you’re trying to sell something

Want to hear Prompt’s ‘Ten Ways’ and get some ideas of how to create content and campaigns to help technology sales?Join us for a free ‘Ten Ways to Promote your Technology Product, Service or App’ webinar that’s being held on October 10 at 11:30am ET / 4:30pm BT. Register here: http://www.prompt-the-crowd.com/technology-pr-webinar/

Missed it/unable to attend but would like the reply? Email us at ten@prompt-communications.com

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